How to Run Google Ads for Pool Cleaners

Running Google Ads for your pool cleaning business is one of the fastest ways to generate high-quality leads, especially during the busy seasons. By targeting local homeowners actively searching for services like yours, you can quickly boost visibility, drive more calls, and grow your client list. In this guide, we’ll break down exactly how to launch and manage a successful Google Ads campaign designed specifically for pool cleaners.

Define Your Campaign Goals

Before setting up a campaign, it’s important to know exactly what you want to achieve. Are you looking to increase new customer sign-ups, promote seasonal deals like summer pool openings, or drive more phone calls? Setting clear goals from the start will help you build a campaign that’s focused and easy to measure.

Campaigns that are built around a single, strong objective tend to perform better because they send a more consistent message to potential customers.

Choose the Right Campaign Type

When advertising pool cleaning services, the best approach is to run a Search Campaign. This type of campaign displays your ads directly to people who are actively searching for services like yours in Google. Choosing a Search Campaign keeps your budget focused on reaching the people who are most likely to become your customers.

It’s best to avoid enabling the Google Display Network when you first start. While the Display Network can get your ad seen by a wider audience, it often leads to clicks from people who aren’t actively looking for pool cleaning services, which means wasted ad spend.

Conduct Keyword Research

Keyword research is one of the most important steps in setting up your campaign. Focus on terms that show clear intent from someone ready to hire a pool cleaner. Good examples include “pool cleaning near me,” “weekly pool maintenance in [your city],” or “affordable pool service [your city].”

Think like a customer — what would you type into Google if you were looking for a pool cleaner today? Tools like Google’s Keyword Planner can help you find search volume data and spot additional keyword ideas. Aim for a mix of broader search terms and specific long-tail keywords to capture both general and ready-to-buy customers.

Set a Realistic Budget and Bidding Strategy

A strong campaign doesn’t need a huge budget, but it does need a smart one. For local pool cleaning businesses, starting with a daily budget of around $20 to $50 can work well. This allows you to gather enough data to see what’s working and what’s not without risking a large investment upfront.

In the beginning, using the “Maximize Clicks” bidding strategy is a good way to drive traffic to your site and collect data. After running for a few weeks and once you have enough conversions, you can switch to “Maximize Conversions” to focus more on leads rather than just traffic.

Create Compelling Ad Copy

Your ad copy needs to clearly explain what you offer and why someone should choose you. Strong ads usually highlight key selling points, promote any special offers, and include a clear call-to-action.

For example, instead of just saying “Pool Cleaning Services Available,” a stronger ad might say, “Professional Pool Cleaning in [City] – 10% Off First Service – Call Today!” Mentioning your service area, experience, or eco-friendly options can also help you stand out from competitors. Always remember: your ad copy should answer the customer’s question, “Why should I choose you?”

Optimize Your Landing Pages

Your ad might be great, but if it sends people to a slow or confusing landing page, they’ll leave without contacting you. Make sure the page your ad links to matches the offer and service being promoted. If your ad talks about pool cleaning specials, your landing page should talk about those specials — not about unrelated services.

Keep the page clean, mobile-friendly, and easy to navigate. Include a strong call-to-action like “Schedule Your Free Estimate Today” along with visible phone numbers and contact forms. Adding customer testimonials, before-and-after photos, or certifications also helps build trust right away.

Implement Conversion Tracking

Without conversion tracking, it’s impossible to know if your ads are actually working. Setting up conversion tracking lets you measure actions like phone calls, form submissions, or online bookings — whatever counts as a win for your business.

Tracking conversions gives you clear data about which ads and keywords are bringing you the best results, so you can focus your budget on what works and stop wasting money on what doesn’t.

Utilize Ad Extensions

Ad extensions are free tools that make your ads bigger and more informative. They don’t just help you stand out — they also make it easier for customers to take action.

Call extensions let people dial your business directly from the ad. Location extensions show your business address, helping local customers find you faster. Sitelink extensions can send users to different parts of your website, like a service page or booking page. Callout extensions highlight additional benefits like “Free Estimates” or “Licensed and Insured.”

Using ad extensions can improve your ad’s click-through rate and give potential customers more reasons to choose you over the competition.

Monitor and Optimize Your Campaign

Launching your ads is only the beginning. To get the best results, you need to regularly check in on your campaign’s performance. Look at important metrics like click-through rate (CTR), conversion rate, and cost per conversion.

If you notice certain keywords are costing a lot but not generating leads, pause them. If an ad headline is performing well, test new versions based on it. Adjust bids, refine your targeting, and always look for ways to improve. Regular optimization is what turns an okay campaign into a great one.

Conclusion

Running a Google Ads campaign for your pool cleaning business doesn’t have to be complicated — but it does need to be strategic. When you clearly define your goals, target the right keywords, create compelling ads, and stay committed to regular optimizations, you’ll see a steady stream of new leads for your business.

If you’re ready to grow faster and want expert help managing your Google Ads campaigns, 7ten Digital Marketing can help. We specialize in running successful ads for service-based businesses like yours and can take the stress out of your marketing so you can focus on doing what you do best. Contact us today to learn more.