Pay Per Click (PPC) PPC For Roofers
Inject caffeine into your online digital marketing strategy with an effective PPC strategy customized for your business. Prospects who are looking for a local roofer and need a quote quickly often turn to Google to find someone. By leveraging roofing Google Ads, you can immediately stand out atop all your competitors by establishing your website as the first result people see when searching on Google.
How We Get Immediate Roofing Leads
Roofing Google Ads is a great way to acquire new leads quickly. However, it is not a “set it, and forget it” strategy. Our end goal is to get the highest Return On Ad Spend (ROAS) as possible for your business so we need to leverage our experience to setup a high-performing ad campaign and then monitor the results. After observing the campaign’s effectiveness by analyzing the data, we will make edits to get the lowest Cost Per Acquisition (CPA) possible.
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Client Consultation
- Understand the unique vision, goals, and specialties of the home building business.
- Align PPC objectives with broader contractor business goals and branding.
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Landing Page Design & Development
- Develop a comprehensive PPC strategy focusing on targeted audience engagement within the home construction industry.
- Collaborate with the client to refine and finalize the strategy, ensuring it resonates with the target audience.
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Ad Campaign Creation
- Craft compelling and visually appealing ads that effectively communicate services.
- Strategically place ads across relevant online platforms to maximize reach and visibility.
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Campaign Monitoring & Optimization
- Implement effective tracking and monitoring tools to assess the performance of PPC campaigns.
- Iteratively optimize the PPC strategy based on performance metrics and industry insights.
FAQ
Below are some common and frequently asked questions roofers have for PPC projects. If you still have questions or require additional information please don’t hesitate to contact us.
How does PPC contribute to the success of roofers?
Our PPC strategy for roofers focuses on targeted advertising through paid channels, ensuring your business is prominently featured to potential clients. By aligning with industry-specific trends, we enhance your visibility, driving more qualified traffic to your website.
In addition, PPC is one of the fastest ways to start generating leads because, if done correctly, you can own the very first result on any given search. This is a huge advantage over your competitors who are only attempting to rank organically.
We believe in combining both approaches. Take this example for instance, if Google gets 100 searches per month for for “Roofer Near Me”, historical data tells us that 30% of the resulting clicks will go to paid Google Ads and the subsequent 70% will click on an organic result. So, if you decide to ignore one or the other, you are essentially forfeiting potential clicks to a competitor. Don’t you want to cover all areas so you leave no lead behind?
How much does PPC for roofers cost?
The cost breakdown for PPC combines our management fee and your ad budget which gets paid directly to Google. Our PPC fees are built into our Digital Marketing program costs because we always recommend pursuing both PPC and SEO (short-term vs. long-term) as part of your holistic inbound lead-generating efforts.
If you only need standalone PPC services, we charge a flat fee of $500 per month until you hit $10,000 in monthly ad spend. We recommend starting with a monthly Google ad budget of $1,000 per month so at minimum your PPC efforts will cost $1,500 per month.
Please visit our Digital Marketing for Roofers page for a full breakdown of what is included in our program.
What sets your PPC for roofers campaigns apart from competitors?
The first thing is our people. We believe we have one of the most talented (albeit small) teams in the digital marketing space. Our proven track record of helping our clients double and triple in size in just a year or two, speaks for itself. Also, you work directly with our technical team of PPC experts so you are talking directly to the person that is executing the campaign. No middle man.
Also, we are admittedly a young company and don’t have too many clients to be able to service you. Our goal is to scale appropriately, and we onboard two new clients per month. Once we are full, new leads are put on a waitlist and can reserve their spot the following month. This ensures everyone gets the same attention and you are not a small fish in a big pond.
The next thing is we are industry-specific. Certain learning curves in any industry will often trip up an industry-agnostic team that you would end up paying for. Essentially, we understand the nuances of your business better than 90% of all other agencies and you get to take advantage of what we learned in our earliest days.
Additionally to that, the digital marketing industry is flooded with bad actors, who are really sales organizations disguised as marketers who outsource to offshore marketing companies or freelancers and provide subpar service. We don’t outsource anything. We hire local talent and train them in our process. Everyone at 7ten is a full-time employee and taught that if we are not providing the best possible results (ie leads and revenue) then we don’t deserve to have them as our client.
I've tried Google Ads and it I felt like I just wasted my money, why won't that happen with you?
Please see the last paragraph of the previous question’s answer … if you don’t feel like going back …
There are a ton of fakers in this industry. It is not hard to promise the world to someone and then simply turn on a Google Ad Campaign. Google makes it really easy for you to give them money, go figure. With that comes a lot of bad actors who say they can help you get leads through PPC, charge a percentage of Ad spend, and then when it doesn’t work, they’ll recommend you increase your budget (which puts more money in their pocket), and the cycle continues. At 7ten, we charge a flat management fee that doesn’t scale until your ad spend is over $10,000 per month. At that point, your campaign will require more attention.
In reality, PPC is a difficult skill to master. We let our testimonials and track record speak for itself and we wouldn’t recommend running them if we didn’t think it would deliver you leads for your business in a cost-effective way.
We Specialize in Digital Marketing for Roofers and the Construction Industry
Digital marketing in the roofing industry leverages online strategies such as SEO, PPC Advertising, and Web Design. Outsourcing to an agency that has specific industry expertise is the most cost-effective route for small and mid-size businesses.
STAY UP TO DATE ON THE LATEST TRENDS
In the home construction industry, web services take a comprehensive approach to online visibility. SEO enhances search rankings, while web design creates user-friendly interfaces. PPC advertising targets relevant audiences, helping roofers reach clients and promote services, thereby boosting online presence and engagement. We write content covering all these topics and strategies. Explore below to learn more!
What are your thoughts on marketing in 2024?
It's becoming more common and accessible to build high-end, limited-code websites, especially with advancements in AI and the ever-changing digital landscape. This shift will widen the gap between businesses that leverage new technology and those that continue to ignore their digital presence. With 97% of consumers using the internet to find local businesses, staying ahead of your competition means consistently evolving your digital presence. It's not just about having a website—it's about building a digital strategy that actively works for you. By staying ahead of trends and making data-driven updates, businesses can count on capturing more leads and converting them into paying customers. In this fast-paced environment, those who embrace change will ultimately reap the rewards.
Are you ready to roll?
Reach out to us in whatever way is most convenient for you. Our sales team will be in touch to discuss your business, your goals, and perform the initial strategy ground work to kick things off prior to signing the dotted line.