Houzz vs Pinterest: Which Platform Is Better for Your Business

When comparing Houzz vs Pinterest, the difference comes down to intent and audience. Pinterest is a visual discovery platform for inspiration across many categories, while Houzz is a niche space focused on home design, remodeling, and construction professionals. For marketers and businesses in the home industry, understanding how each platform works is key to choosing where to invest time and resources.

Understanding Pinterest

Pinterest is a visual search engine where users collect images, known as pins, and organize them into boards based on their interests. People visit Pinterest to find ideas for home décor, renovation projects, and design trends. It’s a platform built for discovery and inspiration rather than direct purchasing or hiring.

For businesses, Pinterest acts as a top-of-funnel marketing tool. Brands can share images that link directly to blog posts, service pages, or product listings. When optimized correctly, these pins can drive long-term traffic to your website. Because content on Pinterest continues to circulate for months or even years, it offers consistent visibility and brand exposure.

Understanding Houzz

Houzz was built specifically for the home design and construction community. The platform combines a professional directory, project showcase, and inspiration gallery, making it a valuable tool for homeowners and industry professionals alike.

Users on Houzz are usually further along in their decision-making process. They’re actively searching for local contractors, designers, or architects to bring their projects to life. This makes Houzz an excellent resource for lead generation, client reviews, and portfolio presentation for service-based businesses.

Audience Comparison: Who Uses Each Platform?

Pinterest has over 500 million monthly active users worldwide. Its audience is diverse, but it tends to lean toward women aged 25–54. Users typically visit Pinterest early in their planning stage to explore color schemes, design layouts, or home improvement ideas.

Houzz, in contrast, has a smaller but highly targeted audience with around 65 million users, the community is full of people who are actively working on projects and ready to hire professionals.

If your goal is broad awareness and inspiration, Pinterest’s reach makes it an ideal platform. If you want to connect directly with potential clients who are serious about starting a project, Houzz delivers stronger conversion potential.

How Pinterest Works for Home Design Brands

Pinterest revolves around visuals. Businesses can upload pins showcasing project photos, tips, and guides. Each pin can link directly to a landing page, product page, or article. Using SEO-driven pin descriptions and keywords ensures your content appears in relevant searches.

For example, a design-build firm could create boards like “Modern Kitchen Remodels,” “2025 Bathroom Design Trends,” or “Coastal Home Exteriors.” Each image could link to a blog post or portfolio piece, helping users discover your work organically.

Pinterest also offers paid advertising options, such as promoted pins and shopping ads. These allow businesses to target users based on interests, location, and search behavior. However, since users are still in the idea-gathering phase, conversions may take longer to achieve.

How Houzz Works for Professionals

Houzz is structured like a professional networking and project platform. Businesses can set up detailed profiles that include project photos, service descriptions, and verified client reviews.

The Houzz Pro subscription offers tools to help manage leads and projects, including:

• Project management dashboards
  
• Lead tracking systems
  
• Client communication portals
  
• Enhanced local search visibility
  

Because users on Houzz are often ready to hire, maintaining a complete and active profile is essential. Regularly updating your portfolio and requesting client reviews can help your business appear higher in Houzz’s search rankings and improve credibility.

Pinterest for Brand Awareness and Traffic

Pinterest is ideal for building brand awareness and driving long-term website traffic. A single well-optimized pin can continue generating engagement months after being posted. It’s a great tool for designers and marketers looking to stay top-of-mind with potential clients.

However, because Pinterest users are often in the early planning phase, they might not be ready to hire right away. Success on Pinterest comes from consistency—posting regularly, optimizing for SEO, and maintaining cohesive branding across boards.

Houzz for Lead Generation and Local Visibility

Houzz is built for conversion and lead generation. When users browse the platform, they’re typically looking for professionals to hire. The review system, professional listings, and local search features make it easier for businesses to connect with ready-to-hire homeowners.

Having an active presence on Houzz can also enhance your visibility on Google search results, since Houzz pages often rank well for local service keywords. This added exposure helps increase trust and authority for your business.

SEO and Visibility Differences

Pinterest functions as a visual search engine, allowing pins to appear both within Pinterest and in Google image searches. Optimizing pin titles, descriptions, and hashtags with relevant keywords can significantly boost visibility and reach.

Houzz, on the other hand, is a high-authority domain that benefits local businesses through its professional directory and review features. Optimized project descriptions and client testimonials help your business show up higher in both Houzz and Google’s organic results.

For digital marketing, Pinterest helps with top-of-funnel awareness, while Houzz strengthens mid-to-bottom-funnel conversion opportunities. Using both together can create a well-rounded strategy that captures potential customers at every stage.

Which Platform Is Better for Your Business?

The right choice depends on your business goals:

• Pinterest is best for showcasing your brand’s creativity, style, and expertise while driving long-term traffic to your website.
  
• Houzz is ideal for building credibility, generating qualified leads, and strengthening your presence in local markets.
  

Many businesses use both. Pinterest attracts broad attention, while Houzz converts that attention into real client inquiries. Together, they create a full digital marketing ecosystem—one that nurtures leads from initial inspiration to final hire.

Partner With 7ten Digital Marketing

At 7ten Digital Marketing, we specialize in helping home design, construction, and remodeling businesses grow online. From optimizing your Houzz profile and managing Pinterest ads to creating integrated content strategies, our team knows how to turn clicks into clients.

Ready to expand your reach and generate more leads?
Contact 7ten Digital Marketing today to build a tailored marketing plan that drives real results for your business.