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320 East Towsontown Blvd, Suite 2W, Towson, MD 21286
  443.470.8081

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Inbound Lead Generation General Contractor Marketing

Welcome to 7ten Digital Marketing, your partner in general contractor marketing! We specialize in web design, seo, and pay-per-click advertising campaigns that generate phone calls and web form submissions.

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General Contractor Marketing
Matt's Professional Flooring logo
Byrd Design and Build logo
Cornerstone Remodeling logo
Maryland Concrete Leveling logo
Custom Park Surfacing Logo
Matt's Professional Flooring logo
Byrd Design and Build logo
Cornerstone Remodeling logo
Maryland Concrete Leveling logo
Custom Park Surfacing Logo
Matt's Professional Flooring logo
Byrd Design and Build logo
Cornerstone Remodeling logo
Maryland Concrete Leveling logo
Custom Park Surfacing Logo
Matt's Professional Flooring logo
Byrd Design and Build logo
Cornerstone Remodeling logo
Maryland Concrete Leveling logo
Custom Park Surfacing Logo
Our Process

General Contractor Marketing in 7 Steps

Elevate your General Contracting company with specialized digital marketing services designed to optimize your online presence and drive new leads to your business. Discover how we do it below.

  • Client Consultation

    Understand the unique vision, goals, and specialties of your general contracting business. Align digital marketing objectives with broader business goals and branding.

  • Onboarding, Migration, and Keyword Research

    Lift and shift any existing key tools that you are currently using with zero interruption. Build an intentional keyword database that we can start targeting with paid and SEO campaigns.

  • Set Up Google Ad Campaign and Landing Pages

    Implement an effective pay-per-click Google campaign to start generating immediate leads. We will monitor and optimize these campaigns every month to get the best results possible and dominate the paid search results.

  • Content Creation and SEO Optimization

    Develop compelling content that effectively communicates construction services and engages the target audience. Align digital marketing with SEO strategies to enhance online visibility on search engines within the construction sector.

  • Editorial Backlink Building

    Obtain high DA backlinks to your website on topically relevant and industry-related websites. Quality content and high-ranking content will garner organic backlinks over time.

  • Website Experience and Conversion Optimization

    Develop an easy-to-use website experience that is geared toward customers first. Place call-to-action buttons and links in data-driven locations with out cluttering the web site.

  • Analytics, Attribution, and Performance Reporting

    Conduct thorough analytics to identify areas for further improvement in user engagement and online visibility. Iteratively optimize the digital marketing strategy based on performance metrics and industry insights.

Ready to start generating leads?

Schedule a free consultation so we can discuss your unique needs as a General Contractor, look at preliminary keyword research, and discuss expected results and a realistic roadmap. Schedule a call with us today!
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INDUSTRY SECTORS

WE SPECIALIZE IN DIGITAL MARKETING FOR CONSTRUCTION COMPANIES

We service a variety of construction industry sectors including general contractors, home remodeling companies, home builders, and more. Having a team that is familiar with your space shortens the time it takes to learn the ins and outs of your business. This allows our digital marketing experts to focus on the nuances of what your key differentiators are from day one.

GENERAL CONTRACTOR MARKETING SERVICES

UNLOCK LIMITLESS INBOUND LEADS WITH OUR THREE CORE SERVICES

At 7ten Digital Marketing, we specialize in three essential services tailored to take your general contracting business to new heights. We focus on web design, SEO, and paid Google ads.

Web Design for Construction Company

Web Design for General Contractors

We design websites that match your brand and are built to convert.

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SEO for General Contractors

We target transactional keywords and take the necessary steps for you to outrank the competition.

PPC for General Contractors

Get leads on day one with an optimized pay-per-click Google Ads campaign.

Learn More
Kitchen Design and Remodeling Example digital marketing client
Case Studies

Inbound Leads for Home Remodeling

Massive Increase in Leads

We helped a local home remodeling company overhaul the design of their website, optimized their paid ad campaigns, and dialed up the content output to drastically improve organic search traffic. They continue to break monthly sales records even in historically slow seasonal months.

See the full case study
Cornerstone Remodeling Field Team Photo
215%

Inbound Sales Opportunities

473%

Monthly Organic Search Traffic

3X

Monthly Sales

CLIENT TESTIMONIALS

DON'T TAKE IT FROM US, HEAR IT FROM THEM

Our influence on our clients' revenue is vital to their success and organizational growth, to the extent that they enthusiastically share their experiences with us to the world. We have a track flooding our client's pipelines with leads to the point where they are seeing a 400% return in most instances.

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7ten is by far the most well put together marketing firm out there. I have absolutely enjoyed every minute working with this team! From early stage start ups with big ideas to an already established company, if you own either (we own both!), 7ten has a fun, creative, professional and talented team that can augment any growing business. We feel more confident with both our businesses due to the fact that we have such an experienced marketing team working alongside us.

AJ Ballantine Headshot Remodeling Company Business Owner

A.J. Ballantine

Owner

My company had the pleasure of working with 7ten as they built our new website. The entire process was very transparent and they made each step easy to understand. I highly recommend 7ten to anyone who is looking to expand their reach or renew their digital presence.

Justin Armstrong Construction Business Owner

Justin Armstrong

President

The team at 7ten know how to improve your business rankings on Google and drive more leads to you. Working monthly with them has kept us on track and increasing traffic to our website - elegantrestoration.com, Google My Business and organic rankings on Google. I highly recommend 7ten. We are pleased with the results.

Julie Chmura Restoration Business

Julie Chmura

Business Development Director

The 7ten team are fantastic to work with. They have done several of my business's web design, SEO, PPC, and high level internet marketing strategies with us. I look forward to the next campaign we tackle as group!

Rick Byrd Design Build Contractor Owner

Rick Byrd

Owner

I honestly cannot say enough good things about working with 7ten. What they did for our company was make what we asked for: I needed an updated version of our old site, one that looks modern and clean but won't leave our customers searching for things they had already found. Everything from the architecture to migration to design sensibility was EXACTLY what we needed. Also, they saved me a ton of man hours and then trained me on the new site - a big bonus in my book. 10/10 would absolutely use them again and definitely recommend them.

Jeff Coon Director of Marketing for Manufacturing Company

Jeff Coon

Director of Marketing

You know it's time for a change when your website actually embarrasses you. As the pioneers and leaders of our industry, our old, tired website simply didn't represent our standing. From the first meeting, they understood what we wanted our site to convey: innovation, experience, professionalism and history, but with a fresh look that was organized and easy to navigate. The 7ten team was able to deliver on all points. I highly recommend 7ten, as they are a one-stop-shop digital marketing firm and more importantly, great people to work with!

Ray Zukowski headshot

Ray Zukowski

Vice President

We’ve worked with 7ten for about a year now. In that span they’ve helped us design a new website and have helped take control of some of the more challenging aspects of marketing, such as developing methods to ward off spam, unwanted traffic, and boosting our PPC and SEO efficiency. They have a qualified and well balanced team that excels in numerous different areas of all things marketing!

Zack Lazo Cornerstone Remodeling

Zack Lazo

Marketing and Content Director
Frequently Asked Questions

FAQ

You’ve got questions? We have answers. I am sure you are interested in how our process works, what results you can expect, what clients we work with, and how much this costs. See below for answers to some of the most popular questions we get during the sales process. If you don’t see the question and answer you are looking for, feel free to contact us.

How much does it cost to do general contractor marketing?

Our campaigns typically cost our clients between $2,000 to $10,000 per month. This is your “all-in” cost and we are including your Google Ad spend into this number. 

Our fees are either $2,000, $3,000, and $4,000 depending on the tier of service that you sign up for. This number might seem high but, our fees will be covered by what our campaigns are generating for you.

What type of results can I expect from your inbound lead generation services?

If you are starting from square one, you just started your business and you have 0 sales. Then I wouldn’t suggest hiring us. First you should do everything you can to get business through word of mouth, local events, hanging signs in your community, passing out flyers, even creating a free landing page and Google Business Profile, are all things that you should do to start generating immediate sales with out spending much of anything on marketing.

Once you are established and have done everything you can without the help of a professional digital marketing team, then you can start to explore more complex strategies.

With our clients who already have revenue coming in, you can expect us to be able to 2x-10x your monthly inbound lead opportunities. We typically see at least a 7-10 ROAS on Google Ads and after about 6 months, you should be generating consistent leads via organic search clicks.

Feel free to check out our case studies for more specifics with actual client results.

What is the onboarding process like?

Once you have signed your contract, we start off every engagement with a one hour kickoff call. On this call we do a “brain dump” so we can gather all the necessary information for us to hit the ground running.

From there, we will start requesting access to all the relevant technology for whatever you were doing digitally before us working together. If your existing website is hosted elsewhere, we will migrate it to our servers so you can benefit from our enterprise licensing on WPEngine to ensure the site is operating at it’s fullest potential and loading as fast as possible.

If your current website is built on a platform not friendly for search engines, we will spend the first 30 days rebuilding your site.

While all of this is happening we will be planning the content strategy for the first month of content publishing, auditing your existing Google Ads account, making any technical fixes to your existing site, integrating your site with all analytics and tracking tools, and setting up your dashboards.

Once that is done, we are off to the races!

What is the monthly time commitment that you expect for your digital marketing clients?

We expect our clients to be able to meet with us for a half hour every month, minimum. At max, we will meet with you once a week if you need that level of communication. In between our meeting cadences, we are providing at least one email update with status on any tasks we are working on.

In the beginning, someone from your organization will have to be responsible for account access sharing. This task usually takes between 30 minutes and 2 hours depending on how organized and readily available that information is.

Also, there is usually some additional file sharing of photography, graphic assets, and other things of that nature that can be uploaded into a shared folder. This is usually a 20-30 minute task depending on how organized and available that work is.

As far as writing content or anything like that, we have you covered! In total we will need about 4 hours of your time in month 1 and then 30 minutes to 2 hours in the subsequent months.

Team Insights

What are your thoughts on marketing in 2024?

It's getting easier and easier to build high-end no code websites. This will increase the divide between businesses who leverage new technology and those who continue to ignore their digital presence. What won't change is user behavior on digital platforms. Core concepts in user experience design will remain a pillar in optimizing your conversion rates. Make iterative changes, measure the results, and use the data to make the next round of updates.

Jake Bahr Signature

Director, Web Experience

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Gradient background for marketing insights section Jake Bahr Digital Marketing Specialist
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Are you ready to roll?

Reach out to us in whatever way is most convenient for you. Our sales team will be in touch to discuss your business, your goals, and perform the initial strategy ground work to kick things off prior to signing the dotted line.

Phone 443.470.8081
Address

320 East Towsontown Blvd

Suite 2W

Towson, MD 21286

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