Search Engine Optimization (SEO) SEO For General Contractors
You can boost the online visibility of your general contracting business by implementing a personalized SEO strategy tailored exclusively for your industry. In an era where potential clients and partners increasingly seek remodeling-related information online, a thoughtfully crafted SEO plan can effectively connect general contractors with their target audience. Trust our experienced team to elevate your online presence through innovative SEO techniques designed to meet the unique needs of general contractors.
- Keyword Research
- On-Page Optimization
- Content Creation
- Localization
- Backlink Building
- Web Design for General Contractors
- PPC for General Contractors
SEO Services for General Contractors
Our collaborative SEO services ensure your website is highly visible, user-friendly, and optimized for lead conversion. By utilizing these services, general contractors can build trust, effectively reach potential clients seeking information, and establish a strong connection with those looking to engage a GC for their renovation.
How 7ten Digital Marketing Can Help with SEO
1. Initial Consultation
- Discovery Session: Understand your general contractor’s business goals, target audience, and specific requirements.
- Competitive Analysis: Analyze competitors’ websites to identify strengths, weaknesses, and opportunities.
2. Custom SEO Strategy
- Tailored Solutions: Develop a personalized SEO strategy that aligns with your business’s brand identity and objectives.
- Keyword Research: Identify high-impact keywords that prospects use when researching for their home renovation.
3. On-Page SEO
- Content Optimization: Ensure all website content is optimized with relevant keywords to improve search engine rankings.
- Appropriate Tagging: Make sure focus keywords are in title tags, meta descriptions, H1’s, image alt tags, and appropriately spread out in the rest of the content.
- Internal Linking: Strategically place internal links to improve site navigation and user experience.
4. Off-Page SEO and Link Building
- Quality Backlinks: Acquire high-quality backlinks from reputable websites to boost your domain authority and search engine rankings.
- Local SEO: Optimize your business listings on website aggregator websites like NextDoor, Yelp, etc.
5. Technical SEO
- Site Speed Optimization: Improve website loading times to enhance user experience.
- Mobile Optimization: Ensure your website is fully responsive and optimized for all devices, including tablets and smartphones.
6. Web Design and CRO
- Custom Web Design: Create a visually appealing, user-friendly website that aligns with your brand identity and converts traffic into leads.
- Content Management System (CMS): Use a user-friendly CMS to enable easy updates and management of website content.
- Conversion Rate Optimization (CRO): Our design team will make iterative improvements to your website user experience to elevate the design, improve call to actions, resulting in more lead conversions.
7. Analytics and Reporting
- Performance Tracking: Set up analytics tools to monitor website performance, user behavior, and key metrics.
- Attribution Tracking: Implement conversion tracking to know what’s happening on your website.
By partnering with 7ten Digital Marketing, general contractors will benefit from a professionally optimized, high-performing website that not only attracts potential clients but also converts them into loyal customers. Contact us today to get started!
How We Get Results Like This
SEO for general contractors is a strategic process designed to enhance your online visibility, attract potential clients, and convert them into loyal customers. By optimizing your website’s content, structure, and technical elements, SEO ensures that your business ranks higher on search engine results pages (SERPs). This comprehensive approach involves understanding your target audience, researching high-impact keywords, and implementing both on-page and off-page optimization techniques.
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Kickoff Call
- Understand the unique vision, goals, and specialties of the GC's business
- Align SEO objectives with broader business goals and branding
- Discuss initial keyword targets, get access to all key accounts, and set regular meeting date
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Keyword Database & Content Creation
- Research the best keywords to target specific to your services and location
- Write compelling content that increases rankings and converts
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Continuous Backlink Building
- Target websites with high Domain Authority within your industry for publishing content with links back to your website
- Manage your business listings on aggregator websites
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Local Rankings
- Update and expand Google Business Profile services, photos, and about description
- Create review gathering process so your business outranks competitors in your area on Google Maps
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Reporting & Conversion Rate Optimization (CRO)
- Implement thorough analytics to identify areas for improvement in user engagement and online visibility
- Iteratively optimize the SEO strategy based on key performance indicators (KPIs) and industry insights
FAQ
Below are some common questions that General Contractors often have about SEO campaigns. If you need more information or have additional questions, please feel free to contact us.
How will Search Engine Optimization (SEO) impact my home remodeling business?
Search Engine Optimization (SEO) will significantly enhance your general contracting business by increasing your online visibility, attracting higher-quality traffic, and building credibility and trust with potential clients. By appearing higher in search results, your business will be more easily found by those actively seeking to engage a general contractor for their renovation projects.
Additionally, local SEO ensures your business appears in local searches, attracting clients in your service area. A strong SEO strategy provides a competitive advantage, offering insights through analytics to inform your marketing strategies and business decisions. Overall, investing in SEO will drive growth in the form of more qualified leads for your sales funnel.
How much does SEO for general contractors cost?
Our monthly SEO services cost $2,000, $3,000, or $4,000 a month depending on the amount of content, the number of backlinks we are able to get you, and how often we meet on a monthly basis.
Our bronze tier includes 2,500 words of monthly content, at least one high DA backlink, and we meet once a month to report back on metrics, discuss new keywords, and plan for additional website improvements.
Our silver tier includes 6,000 words, 2-3 high DA backlinks, and we meet biweekly.
Our platinum tier includes 10,000 words, 4+ high DA backlinks, and we meet weekly.
Can SEO help improve local visibility for general contractors?
Absolutely. Our SEO strategies include local optimization techniques that enhance your visibility in specific geographic areas. This ensures that your general contracting business is prominently featured in local search results, making it easier for potential clients in your area to find and connect with your services.
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The 7ten team are fantastic to work with. They have done several of my business's web design, SEO, PPC, and high level internet marketing strategies with us. I look forward to the next campaign we tackle as group!
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You know it's time for a change when your website actually embarrasses you. As the pioneers and leaders of our industry, our old, tired website simply didn't represent our standing. From the first meeting, they understood what we wanted our site to convey: innovation, experience, professionalism and history, but with a fresh look that was organized and easy to navigate. The 7ten team was able to deliver on all points. I highly recommend 7ten, as they are a one-stop-shop digital marketing firm and more importantly, great people to work with!
We’ve worked with 7ten for about a year now. In that span they’ve helped us design a new website and have helped take control of some of the more challenging aspects of marketing, such as developing methods to ward off spam, unwanted traffic, and boosting our PPC and SEO efficiency. They have a qualified and well balanced team that excels in numerous different areas of all things marketing!
We Specialize in Digital Marketing for General Contractors and the Construction Industry
We are construction industry specialists in SEO, PPC Advertising, and Web Design. Outsourcing to an agency with specific industry expertise gives you the confidence that we know what it takes to achieve results for your business.
STAY UP TO DATE ON THE LATEST TRENDS
In the construction industry, successful internet marketing services take a comprehensive approach to online visibility. SEO enhances search rankings while high-converting web design creates user-friendly interfaces that result in leads. PPC advertising targets relevant audiences, helping you reach ready-to-buy clients quickly. Explore below to learn more!
What are your thoughts on marketing in 2024?
Data will continue to drive everything. The companies who are harnessing their data and using it to inform business decisions, especially in marketing, will have a huge advantage over the companies who are blindly allocating their budgets. AI advancements will play a big role in data analysis allowing us to make even smarter choices as our campaigns become more omni-channel.
Are you ready to roll?
Reach out to us in whatever way is most convenient for you. Our sales team will be in touch to discuss your business, your goals, and perform the initial strategy ground work to kick things off prior to signing the dotted line.