Pay Per Click (PPC) PPC For General Contractors
Boost your home building business with specialized PPC services crafted to optimize your online visibility and effectively communicate your unique value propositions. In the rapidly evolving landscape of online home-building information, strategic PPC is essential. Our customized PPC services ensure that your online strategy is compelling, user-friendly, and optimized for maximum impact. By leveraging these services, general contractors can establish trust, reach potential clients and partners seeking home construction-related information, and ultimately foster a stronger connection between professionals in the field and those in need.
How We Get Immediate General Contracting Leads
Google Ads is a powerful tool for general contractors to quickly generate new leads. However, it’s not a “set it, and forget it” approach. Our ultimate goal is to achieve the highest Return On Ad Spend (ROAS) for your business. To do this, we leverage our expertise to create a high-performing ad campaign and continuously monitor its results. By analyzing the campaign’s performance data, we can make adjustments to ensure the lowest possible Cost Per Acquisition (CPA).
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Client Consultation
- Understand the unique vision, goals, and specialties of the home building business.
- Align PPC objectives with broader contractor business goals and branding.
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Strategy Development and Implementation
- Develop a comprehensive PPC strategy focusing on targeted audience engagement within the home construction industry.
- Collaborate with the client to refine and finalize the strategy, ensuring it resonates with the target audience.
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Ad Creation and Placement
- Craft compelling and visually appealing ads that effectively communicate general contractor services.
- Strategically place ads across relevant online platforms to maximize reach and visibility.
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Campaign Monitoring and Optimization
- Implement effective tracking and monitoring tools to assess the performance of PPC campaigns.
- Iteratively optimize the PPC strategy based on performance metrics and industry insights.
FAQ
Below are some common and frequently asked questions general contractors have for PPC projects. If you still have questions or require additional information please don’t hesitate to contact us.
How Does PPC Contribute to the Success of General Contractors?
What Sets PPC for General Contractors Campaigns Apart from Competitiors?
First and foremost, it’s our team. We believe we have one of the most talented, albeit small, teams in the digital marketing space. Our proven track record of helping clients double or triple in size within a year or two speaks for itself. You’ll work directly with our technical team of PPC experts, ensuring you communicate directly with the person executing your campaign—no middlemen.
We’re also a young company with a selective client base, which means we can fully dedicate our resources to you. We onboard only two new clients per month, and once we reach capacity, new leads are placed on a waitlist for the following month. This approach ensures that every client receives personalized attention, so you won’t feel like a small fish in a big pond.
Moreover, we specialize in industry-specific marketing. Unlike industry-agnostic teams, we understand the unique challenges and nuances of the general contracting business, saving you the cost of their learning curve. You’ll benefit from the insights we’ve gained from our earliest days.
Lastly, the digital marketing industry is crowded with companies that are more sales-driven than service-oriented, often outsourcing work to offshore firms or freelancers, resulting in subpar service. We do things differently. We don’t outsource. We hire and train local talent, and everyone at 7ten is a full-time employee. Our team is committed to delivering the best possible results—because if we’re not driving leads and revenue, we don’t deserve your business.
How Much Does PPC Cost?
The cost breakdown for PPC combines our management fee and your ad budget which gets paid directly to Google. Our PPC fees are built into our Digital Marketing program costs because we always recommend pursuing both PPC and SEO (short-term vs. long-term) as part of your holistic inbound lead-generating efforts.
If you only need standalone PPC services, we charge a flat fee of $500 per month until you hit $10,000 in monthly ad spend. We recommend starting with a monthly Google ad budget of $1,000 per month so at minimum your PPC efforts will cost $1,500 per month.
Please visit our Digital Marketing for General Contractors page for a full breakdown of what is included in our program.
I've Tried Google Ads And It Felt Like I Just Wasted My Money, Why Won't That Happen With You?
Please refer to the last paragraph of the previous answer, but if you don’t want to go back…
The industry is full of pretenders. It’s easy to make grand promises and then just activate a Google Ads campaign. Google makes it simple to spend money, which has led to many bad actors claiming they can generate leads through PPC. They often charge a percentage of your ad spend, and when the campaign doesn’t deliver results, they suggest increasing your budget, which only benefits them. At 7ten, we take a different approach. We charge a flat management fee that only scales once your ad spend exceeds $10,000 per month—at that point, your campaign will require more focused attention.
We Specialize in Digital Marketing for the Construction Industry.
Digital marketing in the general contracting industry leverages online strategies such as SEO, PPC Advertising, and Web Design. Outsourcing to an agency that has specific industry expertise is the most cost-effective route for small and mid-size businesses.
STAY UP TO DATE ON THE LATEST TRENDS
In the construction industry, web services take a comprehensive approach to online visibility. SEO enhances search rankings, while web design creates user-friendly interfaces. PPC advertising targets relevant audiences, helping general contractors reach clients and promote services, thereby boosting online presence and engagement. We write content covering all these topics and strategies. Explore below to learn more!
What are your thoughts on marketing in 2024?
With all the AI craze, some marketers will get distracted and over-allocate their budget to emerging channels. We've already seen it start to happen. This will cause CPC opportunities to open up for those who continue to make data-driven decisions on where to spend money on paid ads and reap the rewards.
Are you ready to roll?
Reach out to us in whatever way is most convenient for you. Our sales team will be in touch to discuss your business, your goals, and perform the initial strategy ground work to kick things off prior to signing the dotted line.