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Pay Per Click (PPC) PPC For General Contractors

Boost your home building business with specialized PPC services crafted to optimize your online visibility and effectively communicate your unique value propositions. In the rapidly evolving landscape of online home-building information, strategic PPC is essential. Our customized PPC services ensure that your online strategy is compelling, user-friendly, and optimized for maximum impact. By leveraging these services, general contractors can establish trust, reach potential clients and partners seeking home construction-related information, and ultimately foster a stronger connection between professionals in the field and those in need.

Matt's Professional Flooring logo
Byrd Design and Build logo
Cornerstone Remodeling logo
Maryland Concrete Leveling logo
Custom Park Surfacing Logo
Clarksville Construction logo
First and Last Restoration Logo
Glue Machinery logo
Granite Pro logo
St. Johns Properties Logo
Matt's Professional Flooring logo
Byrd Design and Build logo
Cornerstone Remodeling logo
Maryland Concrete Leveling logo
Custom Park Surfacing Logo
Clarksville Construction logo
First and Last Restoration Logo
Glue Machinery logo
Granite Pro logo
St. Johns Properties Logo
Matt's Professional Flooring logo
Byrd Design and Build logo
Cornerstone Remodeling logo
Maryland Concrete Leveling logo
Custom Park Surfacing Logo
Clarksville Construction logo
First and Last Restoration Logo
Glue Machinery logo
Granite Pro logo
St. Johns Properties Logo
Matt's Professional Flooring logo
Byrd Design and Build logo
Cornerstone Remodeling logo
Maryland Concrete Leveling logo
Custom Park Surfacing Logo
Clarksville Construction logo
First and Last Restoration Logo
Glue Machinery logo
Granite Pro logo
St. Johns Properties Logo
Client Testimonials

7ten is by far the most well put together marketing firm out there. I have absolutely enjoyed every minute working with this team! From early stage start ups with big ideas to an already established company, if you own either (we own both!), 7ten has a fun, creative, professional and talented team that can augment any growing business. We feel more confident with both our businesses due to the fact that we have such an experienced marketing team working alongside us.

AJ Ballantine Headshot Remodeling Company Business Owner

A.J. Ballantine

Owner

My company had the pleasure of working with 7ten as they built our new website. The entire process was very transparent and they made each step easy to understand. I highly recommend 7ten to anyone who is looking to expand their reach or renew their digital presence.

Justin Armstrong Construction Business Owner

Justin Armstrong

President

The team at 7ten know how to improve your business rankings on Google and drive more leads to you. Working monthly with them has kept us on track and increasing traffic to our website - elegantrestoration.com, Google My Business and organic rankings on Google. I highly recommend 7ten. We are pleased with the results.

Julie Chmura Restoration Business

Julie Chmura

Business Development Director

The 7ten team are fantastic to work with. They have done several of my business's web design, SEO, PPC, and high level internet marketing strategies with us. I look forward to the next campaign we tackle as group!

Rick Byrd Design Build Contractor Owner

Rick Byrd

Owner

I honestly cannot say enough good things about working with 7ten. What they did for our company was make what we asked for: I needed an updated version of our old site, one that looks modern and clean but won't leave our customers searching for things they had already found. Everything from the architecture to migration to design sensibility was EXACTLY what we needed. Also, they saved me a ton of man hours and then trained me on the new site - a big bonus in my book. 10/10 would absolutely use them again and definitely recommend them.

Jeff Coon Director of Marketing for Manufacturing Company

Jeff Coon

Director of Marketing

You know it's time for a change when your website actually embarrasses you. As the pioneers and leaders of our industry, our old, tired website simply didn't represent our standing. From the first meeting, they understood what we wanted our site to convey: innovation, experience, professionalism and history, but with a fresh look that was organized and easy to navigate. The 7ten team was able to deliver on all points. I highly recommend 7ten, as they are a one-stop-shop digital marketing firm and more importantly, great people to work with!

Ray Zukowski headshot

Ray Zukowski

Vice President

We’ve worked with 7ten for about a year now. In that span they’ve helped us design a new website and have helped take control of some of the more challenging aspects of marketing, such as developing methods to ward off spam, unwanted traffic, and boosting our PPC and SEO efficiency. They have a qualified and well balanced team that excels in numerous different areas of all things marketing!

Zack Lazo Cornerstone Remodeling

Zack Lazo

Marketing and Content Director
BREAKING IT DOWN

How We Get Immediate General Contracting Leads

Google Ads is a powerful tool for general contractors to quickly generate new leads. However, it’s not a “set it, and forget it” approach. Our ultimate goal is to achieve the highest Return On Ad Spend (ROAS) for your business. To do this, we leverage our expertise to create a high-performing ad campaign and continuously monitor its results. By analyzing the campaign’s performance data, we can make adjustments to ensure the lowest possible Cost Per Acquisition (CPA).

Google Ad Campaign Process
  • Website messaging icon

    Client Consultation

    • Understand the unique vision, goals, and specialties of the home building business.
    • Align PPC objectives with broader contractor business goals and branding.
  • website development icon

    Strategy Development and Implementation

    • Develop a comprehensive PPC strategy focusing on targeted audience engagement within the home construction industry.
    • Collaborate with the client to refine and finalize the strategy, ensuring it resonates with the target audience.
  • Website design mock up icon

    Ad Creation and Placement

    • Craft compelling and visually appealing ads that effectively communicate general contractor services.
    • Strategically place ads across relevant online platforms to maximize reach and visibility.
  • SEO icon

    Campaign Monitoring and Optimization

    • Implement effective tracking and monitoring tools to assess the performance of PPC campaigns.
    • Iteratively optimize the PPC strategy based on performance metrics and industry insights.
Frequently Asked Questions

FAQ

Below are some common and frequently asked questions general contractors have for PPC projects. If you still have questions or require additional information please don’t hesitate to contact us.

How Does PPC Contribute to the Success of General Contractors?

Our PPC strategy for general contractors focuses on targeted advertising through paid channels, ensuring your business is prominently displayed to potential clients. By aligning with industry-specific trends, we boost your visibility, driving more qualified traffic to your website.

PPC is one of the quickest ways to start generating leads because, when done correctly, it can secure the top spot in search results. This offers a significant advantage over competitors who rely solely on organic rankings.

We believe in combining both PPC and organic strategies. For example, if Google receives 100 searches per month for “General Contractor Near Me,” historical data shows that 30% of clicks go to paid Google Ads, while 70% go to organic results. Ignoring one approach means forfeiting potential clicks to competitors. Wouldn’t you prefer to cover all bases, ensuring you leave no lead behind?

What Sets PPC for General Contractors Campaigns Apart from Competitiors?

First and foremost, it’s our team. We believe we have one of the most talented, albeit small, teams in the digital marketing space. Our proven track record of helping clients double or triple in size within a year or two speaks for itself. You’ll work directly with our technical team of PPC experts, ensuring you communicate directly with the person executing your campaign—no middlemen.

We’re also a young company with a selective client base, which means we can fully dedicate our resources to you. We onboard only two new clients per month, and once we reach capacity, new leads are placed on a waitlist for the following month. This approach ensures that every client receives personalized attention, so you won’t feel like a small fish in a big pond.

Moreover, we specialize in industry-specific marketing. Unlike industry-agnostic teams, we understand the unique challenges and nuances of the general contracting business, saving you the cost of their learning curve. You’ll benefit from the insights we’ve gained from our earliest days.

Lastly, the digital marketing industry is crowded with companies that are more sales-driven than service-oriented, often outsourcing work to offshore firms or freelancers, resulting in subpar service. We do things differently. We don’t outsource. We hire and train local talent, and everyone at 7ten is a full-time employee. Our team is committed to delivering the best possible results—because if we’re not driving leads and revenue, we don’t deserve your business.

How Much Does PPC Cost?

The cost breakdown for PPC combines our management fee and your ad budget which gets paid directly to Google. Our PPC fees are built into our Digital Marketing program costs because we always recommend pursuing both PPC and SEO (short-term vs. long-term) as part of your holistic inbound lead-generating efforts.

If you only need standalone PPC services, we charge a flat fee of $500 per month until you hit $10,000 in monthly ad spend. We recommend starting with a monthly Google ad budget of $1,000 per month so at minimum your PPC efforts will cost $1,500 per month.

Please visit our Digital Marketing for General Contractors page for a full breakdown of what is included in our program.

I've Tried Google Ads And It Felt Like I Just Wasted My Money, Why Won't That Happen With You?

Please refer to the last paragraph of the previous answer, but if you don’t want to go back…

The industry is full of pretenders. It’s easy to make grand promises and then just activate a Google Ads campaign. Google makes it simple to spend money, which has led to many bad actors claiming they can generate leads through PPC. They often charge a percentage of your ad spend, and when the campaign doesn’t deliver results, they suggest increasing your budget, which only benefits them. At 7ten, we take a different approach. We charge a flat management fee that only scales once your ad spend exceeds $10,000 per month—at that point, your campaign will require more focused attention.

We Specialize in Digital Marketing for the Construction Industry.

Digital marketing in the general contracting industry leverages online strategies such as SEO, PPC Advertising, and Web Design. Outsourcing to an agency that has specific industry expertise is the most cost-effective route for small and mid-size businesses.

Blog

STAY UP TO DATE ON THE LATEST TRENDS

In the construction industry, web services take a comprehensive approach to online visibility. SEO enhances search rankings, while web design creates user-friendly interfaces. PPC advertising targets relevant audiences, helping general contractors reach clients and promote services, thereby boosting online presence and engagement. We write content covering all these topics and strategies. Explore below to learn more!

September 30, 2024

Is Thumbtack Worth It? A Review for Service Providers

by Claudia Watson

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September 26, 2024

How Does Angi Leads Work for Contractors: A Guide by 7ten

by Claudia Watson

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September 26, 2024

Thumbtack vs TaskRabbit: Which Platform is Best for You?

by Claudia Watson

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Team Insights

What are your thoughts on marketing in 2024?

With all the AI craze, some marketers will get distracted and over-allocate their budget to emerging channels. We've already seen it start to happen. This will cause CPC opportunities to open up for those who continue to make data-driven decisions on where to spend money on paid ads and reap the rewards.

John Brewster Signature
Gradient background for marketing insights section JT Brewster Digital Marketing Specialist
Contact Us

Are you ready to roll?

Reach out to us in whatever way is most convenient for you. Our sales team will be in touch to discuss your business, your goals, and perform the initial strategy ground work to kick things off prior to signing the dotted line.

Phone 443.470.8081
Address

320 East Towsontown Blvd

Suite 2W

Towson, MD 21286

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