Pay Per Click (PPC) PPC For Remodelers
Revitalize your online presence and elevate your remodeling business with a tailored PPC strategy designed for professionals. In today's digital landscape, where clients actively seek remodeling services online, a meticulously crafted PPC campaign can seamlessly connect your business with the right audience. Rely on our experienced team to boost your online visibility using advanced PPC techniques customized to meet the unique needs of remodelers.
7ten is by far the most well put together marketing firm out there. I have absolutely enjoyed every minute working with this team! From early stage start ups with big ideas to an already established company, if you own either (we own both!), 7ten has a fun, creative, professional and talented team that can augment any growing business. We feel more confident with both our businesses due to the fact that we have such an experienced marketing team working alongside us.
My company had the pleasure of working with 7ten as they built our new website. The entire process was very transparent and they made each step easy to understand. I highly recommend 7ten to anyone who is looking to expand their reach or renew their digital presence.
The team at 7ten know how to improve your business rankings on Google and drive more leads to you. Working monthly with them has kept us on track and increasing traffic to our website - elegantrestoration.com, Google My Business and organic rankings on Google. I highly recommend 7ten. We are pleased with the results.
The 7ten team are fantastic to work with. They have done several of my business's web design, SEO, PPC, and high level internet marketing strategies with us. I look forward to the next campaign we tackle as group!
I honestly cannot say enough good things about working with 7ten. What they did for our company was make what we asked for: I needed an updated version of our old site, one that looks modern and clean but won't leave our customers searching for things they had already found. Everything from the architecture to migration to design sensibility was EXACTLY what we needed. Also, they saved me a ton of man hours and then trained me on the new site - a big bonus in my book. 10/10 would absolutely use them again and definitely recommend them.
You know it's time for a change when your website actually embarrasses you. As the pioneers and leaders of our industry, our old, tired website simply didn't represent our standing. From the first meeting, they understood what we wanted our site to convey: innovation, experience, professionalism and history, but with a fresh look that was organized and easy to navigate. The 7ten team was able to deliver on all points. I highly recommend 7ten, as they are a one-stop-shop digital marketing firm and more importantly, great people to work with!
We’ve worked with 7ten for about a year now. In that span they’ve helped us design a new website and have helped take control of some of the more challenging aspects of marketing, such as developing methods to ward off spam, unwanted traffic, and boosting our PPC and SEO efficiency. They have a qualified and well balanced team that excels in numerous different areas of all things marketing!
How We Get Immediate Remodeling Leads
Remodeling Google Ads is a great way to acquire new leads quickly. However, it is not a “set it, and forget it” strategy. Our end goal is to get the highest Return On Ad Spend (ROAS) as possible for your business so we need to leverage our experience to setup a high-performing ad campaign and then monitor the results. After observing the campaign’s effectiveness by analyzing the data, we will make edits to get the lowest Cost Per Acquisition (CPA) possible.
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Client Consultation
- Understand the unique vision, goals, and specialties of the home building business.
- Align PPC objectives with broader contractor business goals and branding.
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Strategy Development and Implementation
- Develop a comprehensive PPC strategy focusing on targeted audience engagement within the home construction industry.
- Collaborate with the client to refine and finalize the strategy, ensuring it resonates with the target audience.
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Ad Creation and Placement
- Craft compelling and visually appealing ads that effectively communicate services.
- Strategically place ads across relevant online platforms to maximize reach and visibility.
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Campaign Monitoring and Optimization
- Implement effective tracking and monitoring tools to assess the performance of PPC campaigns.
- Iteratively optimize the PPC strategy based on performance metrics and industry insights.
FAQ
Below are some common and frequently asked questions remodelers have for PPC projects. If you still have questions or require additional information please don’t hesitate to contact us.
How Much Does PPC Cost?
The cost breakdown for PPC combines our management fee and your ad budget which gets paid directly to Google. Our PPC fees are built into our Digital Marketing program costs because we always recommend pursuing both PPC and SEO (short-term vs. long-term) as part of your holistic inbound lead-generating efforts.
If you only need standalone PPC services, we charge a flat fee of $500 per month until you hit $10,000 in monthly ad spend. We recommend starting with a monthly Google ad budget of $1,000 per month so at minimum your PPC efforts will cost $1,500 per month.
Please visit our Digital Marketing for Remodelers page for a full breakdown of what is included in our program.
What Sets Your PPC for Remodelers Campaign Apart from Competitors?
The first thing is our people. We believe we have one of the most talented (albeit small) teams in the digital marketing space. Our proven track record of helping our clients double and triple in size in just a year or two, speaks for itself. Also, you work directly with our technical team of PPC experts so you are talking directly to the person that is executing the campaign. No middle man.
Also, we are admittedly a young company and don’t have too many clients to be able to service you. Our goal is to scale appropriately, and we onboard two new clients per month. Once we are full, new leads are put on a waitlist and can reserve their spot the following month. This ensures everyone gets the same attention and you are not a small fish in a big pond.
The next thing is we are industry-specific. Certain learning curves in any industry will often trip up an industry-agnostic team that you would end up paying for. Essentially, we understand the nuances of your business better than 90% of all other agencies and you get to take advantage of what we learned in our earliest days.
Additionally to that, the digital marketing industry is flooded with bad actors, who are really sales organizations disguised as marketers who outsource to offshore marketing companies or freelancers and provide subpar service. We don’t outsource anything. We hire local talent and train them in our process. Everyone at 7ten is a full-time employee and taught that if we are not providing the best possible results (ie leads and revenue) then we don’t deserve to have them as our client.
How Does PPC Contribute to the Success of Remodelers?
Our PPC strategy for roofers focuses on targeted advertising through paid channels, ensuring your business is prominently featured to potential clients. By aligning with industry-specific trends, we enhance your visibility, driving more qualified traffic to your website.
In addition, PPC is one of the fastest ways to start generating leads because, if done correctly, you can own the very first result on any given search. This is a huge advantage over your competitors who are only attempting to rank organically.
We believe in combining both approaches. Take this example for instance, if Google gets 100 searches per month for for “Remodelers Near Me”, historical data tells us that 30% of the resulting clicks will go to paid Google Ads and the subsequent 70% will click on an organic result. So, if you decide to ignore one or the other, you are essentially forfeiting potential clicks to a competitor. Don’t you want to cover all areas so you leave no lead behind?
We Specialize in Digital Marketing for the Construction Industry.
Digital marketing in the remodeling industry leverages online strategies such as SEO, PPC Advertising, and Web Design. Outsourcing to an agency that has specific industry expertise is the most cost-effective route for small and mid-size businesses.
STAY UP TO DATE ON THE LATEST TRENDS
In the construction industry, web services take a comprehensive approach to online visibility. SEO enhances search rankings, while web design creates user-friendly interfaces. PPC advertising targets relevant audiences, helping remodelers reach clients and promote services, thereby boosting online presence and engagement. We write content covering all these topics and strategies. Explore below to learn more!
What are your thoughts on marketing in 2024?
With all the AI craze, some marketers will get distracted and over-allocate their budget to emerging channels. We've already seen it start to happen. This will cause CPC opportunities to open up for those who continue to make data-driven decisions on where to spend money on paid ads and reap the rewards.
Are you ready to roll?
Reach out to us in whatever way is most convenient for you. Our sales team will be in touch to discuss your business, your goals, and perform the initial strategy ground work to kick things off prior to signing the dotted line.