Pay Per Click (PPC) PPC For Home Builders
Revitalize your online presence and elevate your home building business with a tailored PPC strategy designed exclusively for industry professionals. In today's digital landscape, where prospective clients actively seek home building services online, a meticulously crafted PPC campaign can seamlessly connect home builders with their target audience. Trust our experienced team to enhance your online visibility using advanced PPC techniques customized to meet the unique needs of home builders.
7ten is by far the most well put together marketing firm out there. I have absolutely enjoyed every minute working with this team! From early stage start ups with big ideas to an already established company, if you own either (we own both!), 7ten has a fun, creative, professional and talented team that can augment any growing business. We feel more confident with both our businesses due to the fact that we have such an experienced marketing team working alongside us.
My company had the pleasure of working with 7ten as they built our new website. The entire process was very transparent and they made each step easy to understand. I highly recommend 7ten to anyone who is looking to expand their reach or renew their digital presence.
The team at 7ten know how to improve your business rankings on Google and drive more leads to you. Working monthly with them has kept us on track and increasing traffic to our website - elegantrestoration.com, Google My Business and organic rankings on Google. I highly recommend 7ten. We are pleased with the results.
The 7ten team are fantastic to work with. They have done several of my business's web design, SEO, PPC, and high level internet marketing strategies with us. I look forward to the next campaign we tackle as group!
I honestly cannot say enough good things about working with 7ten. What they did for our company was make what we asked for: I needed an updated version of our old site, one that looks modern and clean but won't leave our customers searching for things they had already found. Everything from the architecture to migration to design sensibility was EXACTLY what we needed. Also, they saved me a ton of man hours and then trained me on the new site - a big bonus in my book. 10/10 would absolutely use them again and definitely recommend them.
You know it's time for a change when your website actually embarrasses you. As the pioneers and leaders of our industry, our old, tired website simply didn't represent our standing. From the first meeting, they understood what we wanted our site to convey: innovation, experience, professionalism and history, but with a fresh look that was organized and easy to navigate. The 7ten team was able to deliver on all points. I highly recommend 7ten, as they are a one-stop-shop digital marketing firm and more importantly, great people to work with!
We’ve worked with 7ten for about a year now. In that span they’ve helped us design a new website and have helped take control of some of the more challenging aspects of marketing, such as developing methods to ward off spam, unwanted traffic, and boosting our PPC and SEO efficiency. They have a qualified and well balanced team that excels in numerous different areas of all things marketing!
How We Get Immediate Home Building Leads
Using Google Ads for roofing services is an effective method for quickly generating new leads. However, it’s not a “set it and forget it” approach. Our aim is to maximize your Return on Ad Spend (ROAS), so we’ll use our expertise to create a top-performing ad campaign and continuously monitor its performance. By analyzing the data, we’ll refine the campaign to achieve the lowest possible Cost Per Acquisition (CPA) for your home building business.
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Client Consultation
- Understand the unique vision, goals, and specialties of the home building business.
- Align PPC objectives with broader contractor business goals and branding.
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Strategy Development and Implementation
- Develop a comprehensive PPC strategy focusing on targeted audience engagement within the home construction industry.
- Collaborate with the client to refine and finalize the strategy, ensuring it resonates with the target audience.
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Ad Creation and Placement
- Craft compelling and visually appealing ads that effectively communicate services.
- Strategically place ads across relevant online platforms to maximize reach and visibility.
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Campaign Monitoring and Optimization
- Implement effective tracking and monitoring tools to assess the performance of PPC campaigns.
- Iteratively optimize the PPC strategy based on performance metrics and industry insights.
FAQ
Below are some common and frequently asked questions home builders have for PPC projects. If you still have questions or require additional information please don’t hesitate to contact us.
How Does PPC Contribute to the Success of Home Builders?
Our PPC strategy for home builders focuses on targeted advertising through paid channels to ensure your business stands out to potential clients. By aligning with industry-specific trends, we enhance your visibility and drive more qualified traffic to your website.
PPC is one of the quickest ways to start generating leads because, when executed correctly, your ad can appear as the top result in search queries. This gives you a significant edge over competitors relying solely on organic rankings.
We recommend a combined approach. For example, if there are 100 searches per month for “Home Builder Near Me,” historical data shows that 30% of clicks go to paid ads and 70% go to organic results. By neglecting either strategy, you’re missing out on valuable leads that could be captured by competitors. Why not cover all bases and ensure you capture every potential lead?
How Much Does PPC Cost For Home Builders?
The cost breakdown for PPC combines our management fee and your ad budget which gets paid directly to Google. Our PPC fees are built into our Digital Marketing program costs because we always recommend pursuing both PPC and SEO (short-term vs. long-term) as part of your holistic inbound lead-generating efforts.
If you only need standalone PPC services, we charge a flat fee of $500 per month until you hit $10,000 in monthly ad spend. We recommend starting with a monthly Google ad budget of $1,000 per month so at minimum your PPC efforts will cost $1,500 per month.
Please visit our Digital Marketing for Home Builders page for a full breakdown of what is included in our program.
What Sets Your PPC for Home Builders Campaign Apart from Competitors?
The first thing is our people. We believe we have one of the most talented (albeit small) teams in the digital marketing space. Our proven track record of helping our clients double and triple in size in just a year or two, speaks for itself. Also, you work directly with our technical team of PPC experts so you are talking directly to the person that is executing the campaign. No middle man.
Also, we are admittedly a young company and don’t have too many clients to be able to service you. Our goal is to scale appropriately, and we onboard two new clients per month. Once we are full, new leads are put on a waitlist and can reserve their spot the following month. This ensures everyone gets the same attention and you are not a small fish in a big pond.
The next thing is we are industry-specific. Certain learning curves in any industry will often trip up an industry-agnostic team that you would end up paying for. Essentially, we understand the nuances of your business better than 90% of all other agencies and you get to take advantage of what we learned in our earliest days.
Additionally to that, the digital marketing industry is flooded with bad actors, who are really sales organizations disguised as marketers who outsource to offshore marketing companies or freelancers and provide subpar service. We don’t outsource anything. We hire local talent and train them in our process. Everyone at 7ten is a full-time employee and taught that if we are not providing the best possible results (ie leads and revenue) then we don’t deserve to have them as our client.
I've Tried Google Ads And It I Felt Like I Just Wasted My Money, Why Won't That Happen With You?
Please see the last paragraph of the previous question’s answer … if you don’t feel like going back …
There are a ton of fakers in this industry. It is not hard to promise the world to someone and then simply turn on a Google Ad Campaign. Google makes it really easy for you to give them money, go figure. With that comes a lot of bad actors who say they can help you get leads through PPC, charge a percentage of Ad spend, and then when it doesn’t work, they’ll recommend you increase your budget (which puts more money in their pocket), and the cycle continues. At 7ten, we charge a flat management fee that doesn’t scale until your ad spend is over $10,000 per month. At that point, your campaign will require more attention.
In reality, PPC is a difficult skill to master. We let our testimonials and track record speak for itself and we wouldn’t recommend running them if we didn’t think it would deliver you leads for your business in a cost-effective way.
We Specialize in Digital Marketing for the Construction Industry.
Digital marketing in the construction industry leverages online strategies such as SEO, PPC Advertising, and Web Design. Outsourcing to an agency that has specific industry expertise is the most cost-effective route for small and mid-size businesses.
STAY UP TO DATE ON THE LATEST TRENDS
In the construction industry, web services take a comprehensive approach to online visibility. SEO enhances search rankings, while web design creates user-friendly interfaces. PPC advertising targets relevant audiences, helping home builders reach clients and promote services, thereby boosting online presence and engagement. We write content covering all these topics and strategies. Explore below to learn more!
WHAT ARE YOUR THOUGHTS ON MARKETING IN 2024?
2023 proved it’s more important than ever to have a contemporary brand and a digital presence with good reviews. 49% of people value and trust online ratings and reputation as much or more than a word-of-mouth recommendation from a loved one. The trends on how younger generations rely on tech, social media, and Google search for buying decisions will only see stats like this increase.
Are you ready to roll?
Reach out to us in whatever way is most convenient for you. Our sales team will be in touch to discuss your business, your goals, and perform the initial strategy ground work to kick things off prior to signing the dotted line.