Digital Marketing For Plumbers

Over 85% of the population searches for local contractors online. 

75% of them will never click past the first page of results

If your plumbing business doesn’t appear on the first page of Google for search terms like “plumbing services near me”, people aren’t finding you. 

Chances are, if you’re reading this page, you already know this.

Now, you’re looking to take the next step and learn how to grow your business through online channels like search, social media and email.

We at 7ten have years of experience building comprehensive digital marketing strategies for businesses just like yours. 

Below we will cover the ins and outs of digital marketing, what you need to get started, and how you can take your business to the next level.

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The Basics Of Digital Marketing For Plumbers


As a plumber, your website should be the first place you focus on when it comes to your digital marketing campaign.

When people have plumbing issues, their first instinct is often to search for solutions on Google. As we’ve mentioned earlier, the vast majority of people (85%) turn to Google when looking for local contractors like plumbers.

This means that there is a massive audience of potential customers out there, actively searching for a plumber in their local area.

Once your website is effectively set up, the next step for many plumbing companies is to run PPC (pay-per-click) ads. These ads allow you to directly target certain geographical areas, demographic segments, and the exact keywords you want to show up for.

Social media is the last channel that plumbing companies usually focus on. This is because social media is less useful for directly generating leads for your business.

Instead, social media acts as a channel to show perspective and current customers your expertise in the industry, build your brand, and develop relationships.

Below we will cover everything you need to know about digital marketing for Plumbers.

What is SEO For Plumbers?

Plumbing SEO (Search Engine Optimization) is the process of optimizing your website content for specific keywords and phrases that potential customers are searching for in Google. This helps your plumbing company to appear higher up in search engine results, making it easier for people to find you when they need plumbing services.

Keyword Research For Plumbers

Conducting keyword research is a crucial aspect of SEO for plumbing businesses, as it helps you identify the search terms potential customers use when seeking plumbing services nearby.

The process typically starts with brainstorming a list of possible search terms, such as “plumbing services near me” or “plumber in (location)”.

After creating an extensive list of plumbing-related keywords, it’s essential to verify them using a keyword planning tool. Various tools, including SEMrush, Ahrefs, and Moz, can be used for this purpose.

These tools offer valuable insights on search volume for specific keywords, the degree of competition, and other vital metrics that aid in optimizing your website content.

If you don’t have access to a paid keyword research tool, you can use the free Google Keyword Planner. However, keep in mind that the data provided by the Google Keyword Planner may be limited and less accurate compared to paid tools.

Investing in a keyword research tool like SEMrush is highly advantageous for plumbing businesses. It enables you to gain a complete understanding of search volume for specific keywords, the competitiveness, and your competitors’ strategies.

Utilizing this information to optimize your website content and enhance your search engine rankings will ultimately help you attract more customers and expand your business.


sales funnel For Plumbers

The Different Types of Keywords 

When it comes to plumbing SEO, there are two main types of keywords: informational and commercial.

While both types are important, they serve different purposes and should be used strategically in your website content.

Informational keywords are used by potential customers who are looking for information or solutions related to plumbing issues.

For example, someone might search for “how to fix a leaky faucet” or “common plumbing problems”.

These types of keywords are important for plumbing businesses to target because they provide an opportunity to create informative content that helps potential customers and establishes your business as a trusted authority in the plumbing industry.

On the other hand, commercial keywords are used by potential customers who are actively looking for plumbing services in their local area. For example, someone might search for “plumbing services near me” or “emergency plumber in (location)”.

These types of keywords are important for plumbing businesses to target because they are directly related to lead generation and can help drive more traffic to your website and ultimately increase your sales.

It’s important to use both informational and commercial keywords in your website content to create a well-rounded SEO strategy.

By targeting informational keywords, you can provide value to potential customers and establish your business as a trusted authority in the plumbing industry. By targeting commercial keywords, you can attract more leads and increase your chances of converting potential customers into paying customers.

An SEO content strategy is a critical component of plumbing SEO. It refers to the content on your plumbing website that is optimized for search engines, with the goal of increasing your website’s visibility in search results.

SEO Content For Plumbers

An SEO content strategy is a critical component of plumbing SEO. It refers to the content on your plumbing website that is optimized for search engines, with the goal of increasing your website’s visibility in search results.

Commercial Content 

As we discussed earlier, targeting commercial keywords is important for plumbing businesses because they are directly related to lead generation and can help drive more traffic to your website.

To target these keywords effectively, you should focus on building out content that specifically targets each of the services offered by your plumbing business.

For example, if you are a plumbing company in Maryland that offers emergency plumbing, clogged drain repair, and leaky faucet repair and replacement, you should create separate service pages for each of these services in Maryland.

Each page should be optimized for a specific keyword related to that service, such as “emergency plumbing in Maryland” or “leaky faucet repair in Maryland”.

Once you have created service pages for each of your services in Maryland, you can then build out city-specific pages to further optimize your website for local search.

For example, you could create a page for “emergency plumbing in Baltimore” or “clogged drain repair in Annapolis”.

By building out service pages and location-specific pages, you can create a comprehensive SEO content strategy that targets commercial keywords and improves your visibility in search results.

This can help drive more traffic to your website and ultimately generate more leads and sales for your plumbing business.


Informational Content

Informational content is an important part of plumbing SEO, as it helps establish your business as a trusted authority in the plumbing industry and build relationships with potential customers.

Unlike commercial content, which is focused on generating direct sales, informational content is aimed at providing helpful and useful answers to searchers across the web.

Typically, informational content is published on websites in the form of blog posts. These blog posts can cover a wide range of topics related to plumbing, such as “how to fix a leaky faucet” or “is it safe to use chemical drain cleaners”.

By providing informative and valuable content, you can attract potential customers to your website, establish your expertise in the plumbing industry, and build trust with your audience.

While the goal of informational content is not to drive direct sales, it can have a significant impact on your commercial pages’ search engine rankings.

By publishing high-quality informational content, you demonstrate to search engines like Google that you are a trusted authority in the plumbing industry.

This, in turn, can help your commercial pages rank higher in search results, making it easier for potential customers to find your business when searching for plumbing services in your area.

Search engines are how people do business, and companies that fail to accurately put together an effective SEO strategy are only hurting themselves. 

By incorporating just these two components of SEO, you will be light years ahead of your competition when it comes to digital marketing. 

However, there is something we haven’t covered yet, and it’s arguably the most important part of SEO for plumbing businesses. 

Local SEO.

Why Local SEO Matters For Plumbers

Local SEO For Plumbers

Local SEO is incredibly important for plumbers because the vast majority of plumbing services are sought out by local customers. In fact, studies show that 97% of people search for local businesses online, and 87% of consumers use online reviews to evaluate local businesses.

Local SEO helps plumbers improve their visibility in local search results by optimizing their website and other online channels for their local area. This includes optimizing their website content for local keywords, building local business citations, and managing their online reputation through customer reviews.

By improving their local SEO, plumbers can attract more local customers and increase their chances of being found by people in need of plumbing services in their local area. This is especially important for smaller plumbing businesses that rely heavily on their local community for their customer base.

In addition to attracting new customers, local SEO can also help plumbers establish their business as a trusted and reputable local service provider. This can lead to more repeat business and word-of-mouth referrals, which are invaluable for growing a plumbing business.

Local SEO for plumbers is a combination of various strategies aimed at improving your plumbing business’s visibility in local search results. Two key strategies for local SEO are building out local service pages on your website and creating a Google My Business profile, as well as getting your business listed in as many relevant business directories as possible.

Local service pages on your website should be optimized for local keywords that potential customers might use when searching for plumbing services in your area. For example, you could create a page for “emergency plumbing services in (location)” or “clogged drain repair in (location)”. These pages should include relevant information about your services, such as pricing, service areas, and customer reviews.

Creating a Google My Business profile is also important for local SEO. Google My Business is a free tool that allows you to create a business profile that appears in local search results and on Google Maps. This profile includes important information about your business, such as your address, phone number, website, and customer reviews.

Finally, getting your business listed in as many relevant business directories as possible can also help improve your local SEO. This includes directories such as Yelp, Houzz, Angie’s List, and Thumb Tack.

When you search for something on Google, you might have noticed a different kind of results page. Instead of just a list of websites, you’ll see a map with nearby business listings – this is called the “Local Pack.”

As plumber, the Local Pack is a crucial tool for attracting new clients. It puts your business right in front of potential customers, complete with important details like your phone number and customer reviews.

Not only does the Local Pack give you the best chances of getting clicked on compared to other Google listings, it also has a 500% higher success rate than ads in converting leads into paying customers.

If you’re looking to improve your cleint base and increase your revenue, taking advantage of the Local Pack should be a top priority.

PPC Marketing For Plumbers

PPC For Plumbers

PPC (Pay-Per-Click) marketing is a type of digital advertising that allows businesses to place ads on search engines and other online platforms and pay a fee each time a user clicks on their ad. For plumbers, PPC marketing can be an effective way to increase visibility in search results and attract more leads and customers.

The main difference between PPC and SEO (Search Engine Optimization) is that PPC is a paid advertising strategy, while SEO is an organic (unpaid) strategy. With PPC, businesses bid on specific keywords and phrases related to their business and target ads to users who are searching for those keywords. With SEO, businesses optimize their website content to rank higher in search results for specific keywords and phrases.

While SEO can be a highly effective strategy for improving your plumbing business’s visibility in search results, it can take time to see results. PPC marketing, on the other hand, allows businesses to see immediate results and can be a great way to supplement their SEO efforts. PPC can also be highly targeted, allowing businesses to reach specific audiences based on factors such as location, demographics, and search behavior.

For plumbers, PPC can be particularly effective for targeting specific services or promotions. For example, if your plumbing business is running a special promotion for drain cleaning services, you could create a PPC campaign targeting users who are searching for “clogged drain repair” or other related keywords.


In summary, if you are a plumbing business looking to stand out in a crowded market and attract more local customers, it’s crucial to focus on a comprehensive digital marketing strategy that includes SEO, local SEO, and PPC marketing.

By leveraging the power of these strategies and customizing them to fit your business’s unique needs, you can effectively grow your plumbing business and outstrip the competition.

Work With A Digital Marketing Expert Today!

Are you a plumbing business looking to attract more customers and grow your business? Look no further than! Our team of experienced digital marketers specializes in helping plumbers improve their online visibility and generate more leads through a range of proven strategies, including SEO, PPC, and local search optimization.

With our expertise and personalized approach, we can help your plumbing business stand out in a crowded market and attract more local customers. So why wait? Contact us today to learn more about how we can help your plumbing business succeed in the digital world!

Here's How We Help:

Get to the first page of Google Search results for the keywords that matter most.

Content Marketing​

Consistently publish blogs, news, and articles to increase traffic and capture your target audience.

Web Design​

Set yourself apart from the competition with a compelling online user experience.


Capture search traffic for the most competitive keyword phrases with buyer intent.

Facebook Ads

Advertise your business on one of the most popular social media platforms.

Reputation Management

Gather reviews from your top clients and resolve any complaints in real time.

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