How to Run Google Ads for Plumbers

Running Google Ads is one of the fastest and most effective ways for plumbers to generate high-quality leads. By targeting people who are actively searching for plumbing services, you can reach customers at the exact moment they need help. This guide will walk you through how to set up and optimize a Google Ads campaign tailored specifically for plumbing businesses.

Why Google Ads Work for Plumbers

Google Ads are particularly effective for plumbers because they provide immediate visibility to customers with urgent needs. When someone has a burst pipe or a clogged drain, they aren’t planning days ahead — they are searching for a solution immediately. By appearing at the top of search results, you can capture these high-intent leads right when they are ready to act.

Additionally, Google Ads offer cost control, allowing you to set your budget and pay only when someone clicks on your ad or calls your business. This makes it easier to scale your marketing efforts as you start seeing results.

Step-by-Step Guide to Running Google Ads for Plumbers

1. Set Up Your Google Ads Account

To begin, you’ll need to create a Google Ads account using your business email. Once logged in, Google will prompt you to set your campaign goal. For plumbing businesses, it’s best to choose goals like “Get more calls” or “Increase website visits.” These options focus your campaigns on generating real business leads rather than just website traffic.

2. Conduct Keyword Research

Effective Google Ads campaigns start with strong keyword research. Using Google’s Keyword Planner, search for plumbing-related terms that customers might use, such as “emergency plumber near me” or “water heater repair.” Be sure to focus heavily on local keywords, including your service areas, to ensure your ads are reaching nearby customers.

When building your keyword list, consider the intent behind the search. Someone typing “toilet leaking urgent” is much closer to hiring a plumber than someone typing “plumbing DIY tips.” Prioritize high-intent keywords for maximum return on your ad spend.

3. Choose the Right Campaign Type

For plumbers, Search Ads and Local Services Ads (LSAs) are usually the most effective. Search Ads display your text ads directly in Google’s search results, making them perfect for targeting customers who are actively looking for help.

Local Services Ads, on the other hand, appear even above Search Ads and connect you directly to local customers ready to book services. These are especially powerful for plumbing companies because they charge per lead rather than per click, making your marketing budget go further.

4. Create Compelling Ad Copy

Your ad copy should immediately tell users why they should call you. Focus on your biggest selling points — whether it’s 24/7 emergency services, free estimates, same-day appointments, or guaranteed repairs.

Use strong call-to-action phrases like “Call Now for Immediate Service” or “Book Your Repair Today” to encourage people to take action. Good ad copy creates a sense of urgency while clearly explaining the value you offer.

5. Optimize Your Landing Pages

A common mistake is sending ad traffic to a generic homepage. Instead, your landing page should match the specific service advertised and make it easy for visitors to contact you.

The best landing pages include a clear headline (“Emergency Plumbing Repairs Available 24/7”), a short list of services, customer testimonials, and visible contact information like a phone number or booking form. Make sure the page loads quickly and looks good on mobile devices, as many searches happen from smartphones.

6. Set Your Budget and Bidding Strategy

When setting up your first campaigns, it’s smart to start with a manageable daily budget, such as $20–$50 a day. Monitor your results and adjust upward once you confirm you’re getting quality leads.

For bidding strategy, “Maximize Clicks” is a good starting point if you are new, but for better control over cost per lead, switching to “Target CPA” (Cost Per Acquisition) after gathering some data can deliver better long-term results.

7. Monitor and Adjust Your Campaign

Running Google Ads isn’t a “set it and forget it” task. You need to monitor how your ads are performing. Track key metrics such as impressions, clicks, click-through rate (CTR), and conversions (phone calls or form fills).

Use negative keywords to prevent your ads from showing up for irrelevant searches. For example, if someone searches “DIY plumbing repair,” you probably don’t want your ad to appear. Adding “DIY” as a negative keyword helps refine your audience.

Over time, optimize your campaigns by pausing poorly performing ads, adjusting bids, testing new keywords, and fine-tuning ad copy based on what resonates most with customers.

Conclusion

Setting up a Google Ads campaign for your plumbing business can deliver immediate and high-quality leads, helping you grow faster and more profitably. By following the steps in this guide — from smart keyword research to landing page optimization and ongoing campaign management — you can create a strong advertising system that consistently brings new customers to your door.

For expert help setting up, managing, and optimizing your Google Ads, reach out to 7ten Digital Marketing! Our team specializes in helping service-based businesses like plumbing companies turn online searches into real-world customers. Let us help you take your business to the next level.