Our Home Remodeling Advertising Strategy That Just Works 

Home remodeling advertising for your business can be a doozy. With so many options from traditional TV, print, social media, and search ads, many remodeling companies end up with analysis paralysis. 

If this sounds like you, we have some good news! 

This home remodeling advertising strategy is the same one that we implement for our remodeling clients, to return a minimum of 10x (for every dollar you spend on advertising you get 10 back in revenue).

After reading this guide, you will have everything you need to implement this strategy for your own remodeling business and generate more leads than ever before. 

Don’t believe it? Check out our case study with Cornerstone Remodeling, in which we doubled leads and revenue over a 12-month period. 

Step One: Landing Pages Built To Convert

All too often, when we meet with remodeling businesses that have seen no results from running ads in the past, we find a common factor: there was no dedicated landing page for the ads. Instead, the agency they previously worked with simply ran a general ad campaign and directed traffic to the site’s home page. This approach is a recipe for wasted ad spend.

The Problem with General Ad Campaigns

No Dedicated Landing Page

When ads drive traffic to a generic home page, visitors may struggle to find the specific information they were searching for. This lack of focus can lead to higher bounce rates and lower conversion rates, as potential clients are not immediately presented with the relevant content they need to make a decision.

Inefficient Use of Ad Spend

Without dedicated landing pages, ad campaigns are less efficient. The ad spend does not translate into leads effectively, resulting in wasted resources and disappointing returns on investment.

Our Solution: Crafting Effective Landing Pages

Matching the Landing Page Exactly to the Targeted Keyword

Matching the landing page exactly to the targeted keyword is a crucial strategy in digital marketing and PPC for remodeling companies. It ensures that the content of the landing page aligns perfectly with the search intent of users, thereby increasing the chances of converting visitors into leads. Here’s how this concept works:

Understanding Search Intent

When potential clients search for specific keywords, they have particular needs and expectations in mind. For example, someone searching for “kitchen remodeling” is likely looking for services related to upgrading or renovating their kitchen. By creating a landing page that directly addresses these needs, you can better capture and convert this traffic.

Key Elements of Matching the Landing Page

1. Headline and Content Alignment
   • Keyword Inclusion: The headline and main content should prominently feature the targeted keyword. For example, if the keyword is “kitchen remodeling,” the headline could be “Expert Kitchen Remodeling Services in [Your City].”
   • Relevance: Ensure that the content provides relevant information about kitchen remodeling services, addressing common questions, and offering detailed descriptions of what clients can expect.
2. Visual and Structural Consistency
   • Images and Videos: Use high-quality visuals that reflect kitchen remodeling projects. This helps visitors immediately recognize that they are in the right place for the service they need.
   • Page Layout: The structure of the page should facilitate easy navigation, with sections dedicated to services, testimonials, examples of past projects, and calls to action.
3. Call to Action (CTA)
   • Clear and Direct: The CTA should be straightforward and related to the keyword. For instance, “Get Your Free Kitchen Remodeling Quote” or “Schedule Your Kitchen Remodeling Consultation.”
   • Positioning: Place CTAs in prominent positions on the page to guide visitors towards taking the desired action.
4. Use Of Social Proof
   • Client Testimonials: Your collected reviews should be prominently displayed above the fold (viewable without scrolling). This social proof helps other visitors believe that you have what it takes to deliver their desired outcome. 
   • Awards: The landing page should also include any awards your remodeling firm has received. Everyone wants to work with a winner. 

By aligning the landing page content exactly with the targeted keyword, you ensure that visitors find exactly what they’re looking for, increasing the likelihood of converting them into qualified leads. This strategy not only improves user experience but also enhances the effectiveness of your SEO and PPC campaigns.

Step Two: Consolidate Your Ad Spend

Every industry has a specific Customer Acquisition Cost (CAC). This is the average amount of money a business needs to spend to acquire a new customer. For instance, let’s say it costs you $125 to convert a lead into a customer, and this cost remains constant across all your service offerings. Whether it’s a bathroom remodel, kitchen remodel, or home addition, you need to spend $125 to get a customer for each service.

Key Lessons from CAC in Home Remodeling Advertising

Lesson 1: Focused Ad Spend

Consider this scenario: you spend $125 per day on advertising. If you spread this budget across three different ad campaigns (bathroom remodel, kitchen remodel, home addition), it will take three days to gather enough budget to secure one lead. This means you are potentially getting one lead every three days. However, if you concentrate your entire $125 daily budget on a single campaign, you can obtain one lead per day.

Which one sounds better to you?

By focusing all your ad spend on one campaign, you optimize your chances of generating a steady stream of leads daily, rather than spreading your budget thin and waiting longer for results.

Lesson 2: Target High-Ticket Items

Given that your CAC is the same for all services, it makes sense to prioritize those that bring in the most revenue. If it costs you the same $125 to get a lead for a $15,000 bathroom remodel as it does for a $200,000 home addition, focusing your budget on the higher ticket items is the smart choice.

Why even bother with the first?

By concentrating your advertising spend on the top 1-2 services that yield the highest returns, you maximize your profitability. Spending on services that generate more revenue per customer ensures you get the best return on your advertising investment.

Example in Practice

1. Daily Ad Spend: $125
2. Cost to Acquire a Lead: $125
3. Service Options:
   • Bathroom Remodel: $15,000 project value
   • Kitchen Remodel: $25,000 project value
   • Home Addition: $200,000 project value

If you spread your $125 across all three services:

• Day 1: $41.67 on Bathroom, $41.67 on Kitchen, $41.67 on Home Addition
• Day 2: Repeat
• Day 3: You finally have $125 for one lead

Result: One lead every three days.

If you focus your $125 on one high-value service:

• Day 1: $125 on Home Addition
• Day 2: $125 on Home Addition
• Day 3: $125 on Home Addition

Result: One lead every day, and since each lead has a potential project value of $200,000, your return on investment is significantly higher.

By understanding and leveraging your CAC effectively during home remodeling advertising, you can streamline your advertising strategy to achieve better results, faster lead generation, and higher profitability. If you need assistance in optimizing your ad campaigns and focusing on high-return services, give 7ten a call. We’re here to help you make the most out of your marketing budget.

Step Three: Track Your Ad Campaign Conversions

​​The Importance of Tracking Conversions in Your Ad Campaign

Enhanced Performance Tracking

Accurate tracking of conversions—whether they are phone calls, form submissions, appointments, or emails—plays a crucial role in understanding and optimizing the performance of your ad campaigns. Here’s why:

1. Insight into Effectiveness: By tracking conversions, you gain valuable insights into which aspects of your campaign are driving results and which are not. This allows you to allocate your budget more effectively, focusing on strategies that generate the most leads.
2. Data-Driven Decisions: Detailed conversion data helps you make informed decisions about where to invest your advertising dollars. You can identify high-performing keywords, ad copies, and targeting options, and adjust your campaign accordingly.

How Google Ads Benefits from Conversion Tracking

Conversion tracking doesn’t just benefit you—it also helps Google Ads optimize your campaigns over time. Here’s how:

1. Learning Algorithm: Every time you track a conversion, you feed valuable data into Google’s learning algorithm. Google Ads uses this data to understand which users are more likely to convert based on their behavior and characteristics.
2. Improved Bidding: With more conversion data, Google Ads gets better at automatic bidding. The platform learns to bid more effectively for users similar to those who have already converted, ensuring your ad budget is spent on high-potential prospects.
3. Better Targeting: As Google Ads learns from your conversion data, it refines its targeting strategies. This means your ads are shown to users who are more likely to be interested in your services, resulting in higher conversion rates and better returns on investment over the long term.

Practical Implementation

Tracking Conversions

To track conversions effectively within your home remodeling advertising, implement the following:

• Phone Call Tracking: Use unique phone numbers for different campaigns and track call duration and frequency to measure engagement.
• Form Submissions: Integrate forms on your landing pages and track submissions through your CRM or Google Analytics.
• Appointments: Use online scheduling tools and track booked appointments directly linked from your ad campaigns.
• Emails: Monitor responses and inquiries that come through email links provided in your ads.

Example Scenario

Consider a remodeling business running Google Ads campaigns for kitchen remodels. By tracking conversions like form submissions and phone calls, you can identify which ads and keywords are driving the most leads. Over time, Google Ads learns from these conversions and improves its bidding strategy, ensuring your ads are shown to users who are more likely to be interested in kitchen remodels.

Result: Better-targeted ads, more conversions, and higher return on ad spend.

Takeaway for Home Remodeling Advertising

This home remodeling advertising strategy, while simple, is extremely effective at generating leads for a remodeling company. By focusing on three key components—targeted landing pages, strategic ad spend, and meticulous conversion tracking—you can significantly enhance your ability to attract and convert potential clients.

The principles behind this strategy are straightforward and can be highly effective when applied correctly. However, if you want to avoid wasted time and ad spend, consider hiring an expert like the team at 7ten. We’ve worked with companies just like yours to maximize ad spend and achieve the best possible return on investment. Our team understands the nuances of effective ad campaigns and can implement strategies that drive results. By partnering with us, you can focus on running your business while we handle the intricacies of your advertising efforts.

If you want to take your advertising to the next level and ensure every dollar spent is optimized for maximum return, give 7ten a call today. We’re here to help you grow your remodeling business and achieve your goals.