Home Builder SEO: How To Drive Leads In 3 Steps [2024]

Home builder SEO is simple, but not easy. In this article, we reveal the SEO strategy that we use for home builder marketing so that you can replicate this process. 

At a basic level, our SEO strategy looks like this:

• Create location-based service pages 
• Create top and mid-funnel SEO content 
• Drive links to your content and service pages 

And that’s it—a simple three-part strategy that any home builder can use to improve their Google rankings and show up for keywords that drive revenue. 

Keep reading to see exactly how it is implemented.

Click here to see the full case study

Step 1 – Location-Based Home Builder Service Pages  

First, create a nice-looking page template for your core service; in this case, it would be home building. Then, perform keyword research with a tool like Semrush to find out what the search volume is for “home building in *location* across your entire service area. 

From here, we make a decision based on market research and volume to see which areas are the best to start with. For many home builders, this decision is primarily based on average household income, as targeting those areas leads to bigger home builds and clients who can afford to pay you what you’re worth. 

We then create unique pages targeting each location, linking them to a central page in order to improve internal linking and user experience. 

This is the easiest step in the process, but many marketing agencies fail to do even this. Take a look at your current site. If this strategy is not being implemented, it may be time to move on from your current marketing team.

Step 2 – Top and Mid Funnel Content Creation

Now that the location pages have been built out, its time to drive traffic and build authority around home building on your site. 

This is primarily done through the creation of informative content that answers the questions of people researching home building. At this stage, we perform intensive keyword research to find the best articles to write. 

 Here are some examples of what this content would look like:

Top of the Funnel Content 

This is content that is meant to primarily drive traffic and build topical authority (show Google that you know about home building). This content will consist of:

• Educational blog posts
• Design trend blog posts
• Location Targeted Cost breakdowns 
• Ebooks or white papers (lead magnets)

Mid Funnel Content

Here, the buyer is already familiar with your brand and is looking to learn more about who you are, what you do, and your reputation. This content will consist of:

• Detailed Case Studies 
• Client Testimonials 
• Pricing Guides 
• Portfolios and Past Projects

Once this content is built out, if done correctly, you will start to see a sizable increase in traffic to your site. 

Step 3 – Link Acquisition/ Link Building

If you’ve spent any time researching SEO for your home-building business, you will have seen the word “backlink” before. A backlink is when one website links to your website in their content. 

The reason backlinks are important is that Google views them as a key ranking factor. The more high-quality and niche-relevant links your site receives, the more trustworthy your site will seem to Google. 

However, it is important to be extremely cautious when attempting to acquire backlinks to your domain. Many companies will sell cheap links in bulk that either do nothing to help you, or actually hurt your credibility as they are spammy. 

Whenever working with a company that does backlinking, make sure to review all links for relevance, authority, and spam before allowing them to be linked to your site. 

Not doing so can result in your site being shunned by Google. 

Many of the links your site will receive are known as organic links. Organic links occur as a byproduct of creating informative, helpful content. Other websites, bloggers, news outlets, etc will do research on topics and build articles. They then organically link to your content as a result of it providing helpful information to them. 

This type of link is our personal favorite because it has no additional cost associated with it and is typically from a relevant website already receiving traffic. 

The other type of links that your site will acquire are built links. Built links are the result of a concentrated effort from a marketing company to have other relevant sites link to the pages you are trying to rank on Google. 

When done correctly, just a few quality backlinks can push your site into the first position for whatever keyword you are trying to rank for. 

But What About My Google Business Profile?

I’m glad you asked; while your business profile is an extremely important asset for your presence in local SEO, there is not much to “optimize” once it is set up. 

The only real thing that can be done to improve your search presence through your business profile is to collect as many reviews as possible. Offer incentives, and always remember to ask clients to leave you a 5-star review on Google. 

Any company that tries to sell you on “Google Business Profile Optimization” is committing highway robbery. Get as far away from these snake oil salesmen as possible!

Takeaway 

That’s the three-part strategy that we’ve used to drastically increase traffic and revenue across dozens of different companies. 

Like Byrd Design and Build, which saw a 1,200% increase in organic traffic after just 6 months of working with us, or Cornerstone Remodeling, which saw a 1,000% increase in traffic specifically from their service area. 

But don’t take our word for it, check out the case studies yourself and see what our clients are saying about working with 7ten!

If you’re interested in learning more about how SEO can help your home-building business, click here to set up a call.