Answer: All Traffic Report
The All Traffic Report, as the name suggests, provides a report that shows you the breakdown of how all website traffic arrived on your site. This is useful information as it lets you understand which traffic channels are driving most of your traffic and which ones you need to focus on.
For example, you may notice that most of your traffic comes from social channels and that only a small percentage is arriving at your website from organic search.
While having strong traffic from social channels is a positive, this is a signal that you need to spend more time building out your organic search strategy.
Additionally, understanding where your traffic comes from can help you make important user experience and web design decisions. Using the same example as above, if you notice a large portion of your web traffic is coming from mobile sources like Instagram or TikTok, it may be advantageous for you to prioritize a mobile-centric web design for your site.
If you are interested in learning more about Google Analytics or are studying for an upcoming Google Analytics exam, stick around as we delve into the most commonly asked questions about GA preparedness. Additionally, check out our recent post on matching the correct auto bidding strategy to the related campaign goal and about which targeting option is best for brand awareness campaigns.