Pay Per Click (PPC) PPC

The cost breakdown for PPC combines our management fee and your ad budget which gets paid directly to Google. Our PPC fees are built into our Digital Marketing program costs because we always recommend pursuing both PPC and SEO (short-term vs. long-term) as part of your holistic inbound lead-generating efforts.

If you only need standalone PPC services, we charge a flat fee of $500 per month until you hit $10,000 in monthly ad spend. We recommend starting with a monthly Google ad budget of $1,000 per month so at minimum your PPC efforts will cost $1,500 per month.

PPC services are crucial as they help businesses increase their online visibility quickly, attract targeted traffic, and achieve specific marketing goals such as lead generation and sales.

Our PPC strategy for roofers focuses on targeted advertising through paid channels, ensuring your business is prominently featured to potential clients. By aligning with industry-specific trends, we enhance your visibility, driving more qualified traffic to your website.

In addition, PPC is one of the fastest ways to start generating leads because, if done correctly, you can own the very first result on any given search. This is a huge advantage over your competitors who are only attempting to rank organically.

We believe in combining both approaches. Take this example for instance, if Google gets 100 searches per month for for “Roofer Near Me”, historical data tells us that 30% of the resulting clicks will go to paid Google Ads and the subsequent 70% will click on an organic result. So, if you decide to ignore one or the other, you are essentially forfeiting potential clicks to a competitor. Don’t you want to cover all areas so you leave no lead behind?

The first thing is our people. We believe we have one of the most talented (albeit small) teams in the digital marketing space. Our proven track record of helping our clients double and triple in size in just a year or two, speaks for itself. Also, you work directly with our technical team of PPC experts so you are talking directly to the person that is executing the campaign. No middle man. 

Also, we are admittedly a young company and don’t have too many clients to be able to service you. Our goal is to scale appropriately, and we onboard two new clients per month. Once we are full, new leads are put on a waitlist and can reserve their spot the following month. This ensures everyone gets the same attention and you are not a small fish in a big pond.

The next thing is we are industry-specific. Certain learning curves in any industry will often trip up an industry-agnostic team that you would end up paying for. Essentially, we understand the nuances of your business better than 90% of all other agencies and you get to take advantage of what we learned in our earliest days.

Additionally to that, the digital marketing industry is flooded with bad actors, who are really sales organizations disguised as marketers who outsource to offshore marketing companies or freelancers and provide subpar service. We don’t outsource anything. We hire local talent and train them in our process. Everyone at 7ten is a full-time employee and taught that if we are not providing the best possible results (ie leads and revenue) then we don’t deserve to have them as our client.