Marketing For Remodeling: The Complete Guide for 2024

When it comes to marketing for remodeling companies, the best strategy is a digital one. Digital marketing through SEO and Google Ads is the most powerful and trackable option available to your remodeling firm. 

The three keys to a successful digital marketing campaign for a home remodeling company are:

Have a beautiful website, dominate Google, and use social proof. 

Although these points may sound obvious, they are the exact areas we focused on to increase Cornerstone Remodelings traffic by over 3,000% and double year-over-year revenue. 

Keep reading to see our exact marketing strategy and how we implement it for our home remodeling clients. 

Your Remodeling Work is Beautiful, Your Site Should Reflect That.

According to a Stanford study, 94% of first impressions are design-related. This means that the first impression you leave on a potential client starts with the look and feel of your site. If your site is poorly designed, visitors automatically make a judgment call about your ability to design and remodel their homes effectively. This can turn away potential customers before they even have the chance to explore your offering. 

This phenomenon is all too common in the home remodeling industry. Companies with portfolios of beautiful kitchens, basements, and additions, hosted on a site that looks like it was designed in 1995 with a user experience that makes a Rubix cube feel easy. 

The good news is that a new site is closer than you think. In fact, when remodeling companies work with 7ten, a new site is complementary when needed. Click here to talk to us about this offer.

Website Design Best Practices

If you choose to attempt a new website build-out on your own or with another company, keep these core tenets of web design in mind. Responsive design, fast loading times, simple navigation, and clear use of social proof.

Responsive Design

Responsive design refers to your website’s ability to respond to the aspect ratio of a user device (Desktop, Laptop, Phone or Tablet) and maintain its usability. Responsive design is one of the most important aspects of web design and will continue to become more important as a larger percentage of web traffic turns towards mobile devices. 

As of the writing of this article, over 60% of all internet traffic is mobile. This means that if the responsiveness of your website is lacking, you could be losing out on a large percentage of potential customers.  

Moreover, Google lists mobile responsiveness as a ranking factor. Sites that are not mobile-friendly are seen as less helpful by Google and will suffer when it comes to showing up on the front page. 

Fast Loading Time

People’s attention span is lower than ever. As a result, even a tiny drop in site speed can lead to a drop off in conversion rate. In fact, ever just a 100-millisecond delay (the blink of an eye) in page loading speeds can cause a 7% drop off in conversions. 

Additionally, page speed is a ranking factor, meaning pages that load slower are seen as less desirable to Google, hurting your ability to rank. 

If you’re curious about what your page speed is, you can use Pagespeed insights to get a good idea. Remember, different pages will load at different speeds so make sure to test more than your home page!

Simple Navigation

The last thing you want is a confused user. A confused user is a bounced user. If someone visits your site and has a hard time finding what they’re looking for, they are more likely than not to just leave. 

Keep your main menu simple and straightforward. For example, a good navigation bar might include just these items:

Services, Service Area, About, Contact and Blog

As a general rule, try to keep main navigation items to six or under.

Clear Use Of Social Proof

Your strongest asset will always be the work you’ve done and the people you’ve done it for. 

For remodeling firms, that means a portfolio of your work and client testimonials should be proudly displayed across your site wherever possible. 

Studies show that testimonials increase on-page conversions by 34, and 95% of customers say that they read reviews before purchasing a product.  Not including your Google or Houzz reviews on your site is a common but drastic mistake that many remodeling companies make.  

Fortunately, adding testimonials to your site is easy, and many third-party tools exist to help you collect and publish testimonials!

Dominating Google As A Home Remodeler 

Ignoring your presence on Google is the worst thing you can do for your remodeling business. 97% of consumers go online to find and research local services before engaging with a company.

If your company doesn’t show up on the first page of Google, most consumers will never find you online. 

So, we’ve established showing up on Google is important for getting leads for your home remodeling business, now what?

Keep reading to see exactly how we help companies like yours show up on the first page of Google. 

Drive Remodeling Leads Fast With Google Ads

SEO is extremely important, but it takes quite some time to see results from SEO alone. For this reason, we encourage remodeling clients to start running Google Ads as soon as they start working with 7ten. 

Google ads allow you to show up immediately at the top of the page for valuable keywords that turn visitors into revenue. They also allow us to perform real-time testing and optimization into what keywords work and the best landing page design for your niche. 

Here are some of the best practices when it comes to running Google Ads as a home remodeler:

Optimize Your Landing Page

When it comes to getting the most out of Google ads, your landing page is where the magic happens. To illustrate why your landing page is so important, consider the following example:

“Page A” receives 350 clicks per week and based on its design, “Page A” has a conversion of 2% leading to 7 phone calls per week.

“Page B” receives 350 clicks per week, but has a conversion rate of 5% leading to 18 phone calls per week. 

By simply increasing the conversion rate of your landing page you’ve more than doubled your leads at the same cost. 

Keep your landing pages short, fast, to the point, and full of social proof to full maximize your potential conversion rates.

Consolidate Ad Spend

Too many times, a company will want to advertise it’ services. As a remodeling company, this would look like running separate ad groups for kitchens, baths, basements, and additions. 

While this may sound like a good way to maximize reach, you’re really just spreading your ad spend far too thin to be effective in any one service. 

For example, if your ad spend is 100 dollars per day and your average cost per conversion is 100 dollars, you should receive 1 conversion per day. 

But if that ad spend is now spread across 4 different ad groups, you’re really spending $25 dollars per day on each service. If your cost per conversion is 100 dollars, now you’ll only receive one call every four days. Sounds bad, right?

Instead, we pick one service that delivers the most value to the customer. If your specialty is in home additions, we will want to have a separate ad campaign ONLY for home additions. If another service is to be added, a separate campaign with a separate ad budget must be introduced. 

Track Conversions

A conversion is usually considered as a phone call, form submission or appointment set. When running ads it is important that you are properly tracking the actions a user takes on your site. This way, when a user converts from your ads, we know exactly what keyword they came in on, what action they took, and how expensive that action was. 

Moreover, Google is now able to optimize for more customers that look like our converted visitors. This means more conversions and reduced costs in the future. 

Running ads without optimizing for conversions is setting cash on fire. Don’t do it. 

Build Long Term Presence As A Remodeler With SEO

Ads are a fantastic way to start generating leads immediately, but you will continue to pay for your leads for as long as the ads are running. Once they’re turned off, the leads will stop. 

SEO, on the other hand, provides a steady stream of leads over time with no additional spending required. Once you are ranking for a key term, you may hold that position for the rest of your life with some minor upkeep and defensive action. 

This is why SEO for home remodelers is so important. 

But how does SEO work?

I’m glad you asked.

At a basic level, our SEO strategy looks like this:

• Create location-based service pages 
• Create top and mid-funnel content 
• Drive links to your content and service pages 

And that’s it, a simple three-part strategy that can be used by any remodeling company to improve their rankings on Google and show up for keywords that matter. 

Keep reading to see our full strategy broken down.

Step One: Bottom Of The Funnel

Create a Core Service Page Template Begin by designing a visually appealing and user-friendly page template for your core service—in this case, home building.

Conduct Keyword Research Utilize a tool like Semrush to find out the search volume for terms like “home building in location” across your entire service area. This helps identify high-potential areas based on search demand.

Market Research and Area Selection Decide which areas to target based on market research and volume. Focus on regions with higher average household incomes to attract clients who can afford larger projects and value your services.

Create Location-Specific Pages Develop unique pages targeting each selected location. Ensure these pages are linked to a central hub to enhance internal linking and improve user experience.

Evaluate Your Current Strategy Review your current site. If this strategy isn’t being implemented, consider changing your marketing team.

Step 2: Top and Mid Funnel Content Creation

Build Out Location Pages Once location pages are established, focus on driving traffic and building authority.

Perform Intensive Keyword Research Identify the best topics to write about through comprehensive keyword research.

Top of the Funnel Content

Create content aimed at driving traffic and establishing topical authority. Examples include:

• Educational blog posts
• Design trend blog posts
• Location-targeted cost breakdowns
• Ebooks or white papers (lead magnets)

Mid Funnel Content

Develop content for prospects familiar with your brand who want to learn more. Examples include:

• Detailed case studies
• Client testimonials
• Pricing guides
• Portfolios and past projects

Proper implementation will result in increased site traffic.

Step 3: Link Acquisition/Link Building

Understand the Importance of Backlinks Backlinks are crucial as Google considers them a key ranking factor. High-quality, niche-relevant links enhance your site’s trustworthiness.

Be Cautious with Backlinking Avoid companies selling cheap bulk links as they can harm your site’s credibility. Always review links for relevance, authority, and spam.

Organic Links These occur naturally when other websites link to your informative content. They are cost-free and usually come from relevant, traffic-receiving sites.

Built Links These result from proactive efforts by marketing companies to get relevant sites to link to your pages. High-quality built links can significantly boost your ranking for targeted keywords.

Review and Manage Links Consistently monitor and manage your backlinks to ensure they enhance, rather than detract from, your site’s credibility and ranking.

Take Away

And that’s it. That’s the full strategy that we’ve used to take remodeling companies with essentially no online presence to first-page rankings. 

But don’t take my word for it, see what our clients are saying about us:

“7ten is by far the most well put together marketing firm out there. I have absolutely enjoyed every minute working with this team! From early stage start ups with big ideas to an already established company, if you own either (we own both!), 7ten has a fun, creative, professional and talented team that can augment any growing business. We feel more confident with both our businesses due to the fact that we have such an experienced marketing team working alongside us.”

• AJ Ballantine, Owner, Cornerstone Remodleing.

“The 7ten team are fantastic to work with. They have done several of my business’s web design, SEO, PPC, and high level internet marketing strategies with us. I look forward to the next campaign we tackle as group!”

• Rick Byrd, Owner, Byrd Design & Build.

If you want to learn more about how we can help you, click here to set up a call where we will go over your existing presence and build a personalized strategy to wipe the floor with the competition.