How to Run Google Ads for Landscapers

Google Ads provides a powerful platform for landscapers to increase visibility, drive local traffic, and attract potential clients. In today’s digital world, it’s essential for landscaping businesses to use effective marketing strategies to reach their ideal audience and grow their business. 7ten Digital Marketing is here to help you get started. 

Why Landscapers Should Use Google Ads

In an increasingly digital world, online advertising has become essential for businesses in the landscaping industry. Google Ads offers landscapers a unique opportunity to connect with potential clients who are actively searching for lawn care, design, or maintenance services. With the ability to target specific keywords and local areas, landscapers can run highly efficient campaigns tailored to their service zones.

Whether you specialize in landscape design, sod installation, seasonal cleanups, or lawn maintenance, Google Ads can put your business in front of people who are ready to hire. With the right strategy, your landscaping company can dominate local search results, generate more leads, and gain an edge over competitors. For more information on how to grow your google business profile audience click here. 

Setting Up Your Google Ads Account

To get started, visit the Google Ads homepage and create an account. Simply enter your business name, website, and billing information. If you already use Google Analytics or Google Tag Manager, be sure to link them to your Ads account for better tracking.

After setup, you’ll choose your campaign objective. Most landscapers benefit from objectives like “Leads” or “Website Traffic.” These campaign types are designed to attract users who are more likely to call, fill out a contact form, or request a quote.

Defining Campaign Goals and Target Audience

Before launching your first campaign, take time to define your goals. Are you trying to generate more phone calls, schedule on-site consultations, or promote seasonal services like spring cleanups or fall leaf removal? Clearly outlining your objectives will help determine your campaign structure and success metrics.

Landscapers typically serve local clients, so audience targeting is crucial. Google Ads allows you to hone in on users based on geographic location. You can choose to target an entire city, zip code, or a custom radius (e.g., 20 miles around your office). This ensures your ads only appear to homeowners and businesses within your service area.

Additionally, consider your ideal customer. Are you targeting homeowners, property managers, or commercial real estate firms? Tailor your ad messaging to the type of customer you’re trying to reach.

Conducting Keyword Research for Landscaping Services

Selecting the right keywords is one of the most important parts of any Google Ads strategy. Keywords are the bridge between what people are searching for and the services you offer. For landscapers, this means targeting terms like:

• “landscaping company near me”
  
• “lawn care services [city]”
  
• “sod installation [zip code]”
  
• “garden design contractors”
  
• “yard cleanup services”
  

Use Google’s Keyword Planner to find high-volume, low-competition keywords that align with your services. Include both general terms (like “landscaper”) and specific services (“mulching,” “tree trimming,” “drainage solutions”).

Avoid broad terms that might waste your budget, such as “gardening tips” or “lawn mower reviews.” These bring in users looking for information rather than service providers.

Crafting Effective Ad Copy

Once you’ve selected your keywords, it’s time to write ad copy that captures attention and drives action. Your headline should include the service and location, such as:
“Affordable Landscaping in [City] – Free Estimates Available!”

Follow up with a description that highlights what sets your business apart—such as years of experience, local expertise, free consultations, or eco-friendly practices. Include a strong call to action (CTA) like:
“Call Today for a Free Quote!” or “Schedule Your Spring Cleanup Now!”

Google allows you to use ad extensions to show additional information like phone numbers, service areas, customer reviews, or links to specific services. Take advantage of these features to improve visibility and credibility. For more information on dynamic headlines check out this article by 7ten!

Utilizing Geo-Targeting for Local Reach

Geo-targeting allows you to restrict your ads to people in specific geographic areas. This is especially useful for landscapers who typically operate within a limited radius.

For example, if your landscaping business is located in Newark, Delaware, and serves a 30-mile radius, configure your campaign settings so ads only appear to users within that area. You can even exclude areas you don’t want to target to avoid wasting ad spend.

Geo-targeting ensures that every click is from someone who’s likely to become a customer, maximizing your return on investment (ROI).

Setting Up Your Budget and Bidding Strategy

Google Ads gives you full control over your budget. Start with a modest daily budget, perhaps $10 to $20 per day, and scale up as you begin seeing results.

When choosing a bidding strategy, consider:

• Maximize Conversions – Great for hands-off bidding where Google optimizes your budget for the most leads.
  
• Target CPA (Cost Per Acquisition) – Ideal if you have a specific cost-per-lead goal.
  
• Manual CPC – Provides more control over individual keyword bids but requires more oversight.
  

Monitor your campaigns closely, and don’t be afraid to pause underperforming ads or shift budget toward those delivering the best results.

Optimizing Landing Pages for Conversions

Your ad is only as good as the landing page it links to. If a user clicks your ad for “lawn care services,” they should land on a page specifically about lawn care.

An effective landing page should include:

• A clear headline that matches the ad
  
• A brief description of the service
  
• Trust elements like reviews, certifications, or photos of past work
  
• A visible CTA, such as a contact form or phone number
  
• Mobile-friendly design for smartphone users
  

The goal is to remove distractions and encourage the visitor to take action. Each service you advertise should ideally have its own landing page.

Tracking and Measuring Performance

Once your ads are live, set up conversion tracking through Google Ads or Google Analytics. Track important actions such as:

• Contact form submissions
  
• Phone calls
  
• Appointment bookings
  
• Quote requests
  

These metrics help determine which ads, keywords, and targeting options are delivering the best ROI. Pay attention to:

• Click-through rate (CTR) – Indicates how compelling your ads are.
  
• Conversion rate – Shows how well your landing page turns clicks into leads.
  
• Cost per conversion – Helps manage your budget efficiently.
  

If you’re not tracking conversions, you won’t know what’s working and what needs improvement.

Regularly Adjusting and Refining Your Campaigns

Google Ads is not a “set it and forget it” platform. Successful landscaping campaigns require ongoing optimization.

Review your campaigns weekly to:

• Pause low-performing keywords
  
• Adjust your bids and budget
  
• Refine your geographic targeting
  

Consider seasonal adjustments, too. For example, promote mulching and planting in the spring, lawn maintenance in the summer, leaf cleanup in the fall, and snow removal in the winter (if applicable).

Use the data you collect to fine-tune your strategy over time and keep your campaigns cost-effective and competitive.

Final Thoughts

Running Google Ads for landscapers is one of the fastest and most effective ways to attract local customers who are actively searching for your services. By following the strategies outlined in this guide, you can create a high-performing ad campaign that drives real results.

With consistent monitoring and improvements, Google Ads can become a reliable lead-generation engine for your landscaping business. If you’re ready to grow your client base and stand out in your local market, 7ten Digital Marketing can help. Our team specializes in building and managing targeted Google Ads campaigns for landscaping businesses just like yours.

Contact us today to start running ads that turn clicks into customers.