We’ve learned that the most important things that we need to know from a digital marketers perspective apply at the industry level and not the industry sector niche of a niche level.
80% of our clients would be considered “Construction” or “Home Services” businesses so we have the core knowledge about how those businesses operate and more importantly what their potential customers are typing into Google. We’ve also learned that our experience with multiple industry sectors allows us to be more adaptable and we can bring in strategies and tactics that have worked in different contexts, helping you stay ahead of the curve.
The core fundamentals of web design, driving organic search traffic, and effectively optimizing a Google Ads campaign does not drastically vary from one industry to the next. However, starting with basic knowledge of your industry allows us to understand certain buying behaviors, seasonality, and other nuances within your space.
We have intentionally focused on these two main industries for 3 reasons:
- They are B2C Businesses
- They sell a high-ticket item
- There tends to be a sense of urgency on the buyer to get quotes
These 3 factors about your business make inbound digital marketing a strategy that can wildly succeed and often 10x your return on the investment in this approach.