Generating roofing leads is essential for the growth and success of your business. Whether you’re looking to expand your client base or maintain a steady flow of projects, having a reliable lead generation strategy is crucial.
In today’s competitive market, there are a variety of methods you can use to attract potential customers—from digital marketing strategies like Google Ads and SEO to more traditional approaches like direct mail and yard signs.
This guide explores the most effective ways to market your roofing business and grow your business by utilizing a mix of online and offline tactics.
Google Ads
Running targeted Google Ads is a highly effective way for roofing companies to generate leads by appearing at the top of search results when potential clients are actively looking for roofing services.
By using specific keywords like “roofing contractor near me” or “roof replacement in [city],” you can connect with qualified leads in your service area. Google Ads also allows you to set geographic targeting, ensuring that only users in relevant locations see your ads. With customizable ad copy and ad extensions like call buttons or links to key pages, you can directly address users’ needs and improve conversions.
Operating on a pay-per-click model, you only pay when someone clicks on your ad, making it a cost-effective way to reach potential customers. Additionally, Google Ads provides tools to track performance and fine-tune campaigns, ensuring you get the most value out of your advertising budget.
Local Service Ads
Local Service Ads are pay-per-lead ads that appear at the very top of Google search results, making them ideal for local roofing companies. These ads prominently display your business along with reviews and ratings, which helps build trust and credibility with potential clients. Since the ads are designed to make it easy for users to contact you directly, they include features like click-to-call buttons, making it simple for customers to reach out for quotes or services. Local Service Ads allow you to pay only for actual leads, ensuring that you’re investing in real business opportunities rather than just clicks or views.
SEO (Search Engine Optimization)
Investing in SEO (Search Engine Optimization) as a roofer is crucial for improving your organic search rankings for key terms like “residential roofing in [city].” This long-term strategy helps your roofing company appear in search results when potential clients are actively searching for services, driving consistent, high-quality traffic to your website. By optimizing your site’s content, structure, and performance, SEO builds your online presence over time, increasing your visibility and authority in local search results. This leads to more leads and conversions without the ongoing cost of paid ads.
Angi (formerly Angie’s List)
Angi (formerly Angie’s List) is a popular platform where homeowners search for trusted contractors. By creating a detailed profile for your roofing business and consistently collecting positive reviews from satisfied clients, you can increase your visibility and credibility. This helps attract local leads who are actively searching for roofing services, making it a valuable resource for generating new business.
Thumbtack
Thumbtack is another platform where homeowners post jobs they need done. Roofing companies can respond to these requests, giving them direct access to potential clients who are actively seeking roofing contractors. This allows you to connect with highly targeted leads who are ready to hire, making it an effective way to grow your business.
Click here to see the difference between Angi and Thumbtack
Taskrabbit
While Taskrabbit is more commonly known for smaller jobs, some roofing tasks may still be posted on the platform. It’s worth exploring if you’re open to handling smaller gigs, as they can potentially lead to larger, more lucrative projects and help build relationships with clients who may need additional services in the future.
Click here to see the difference between Thumbtack and Taskrabbit
Traditional Methods:
Direct Mail: Send targeted postcards or flyers to neighborhoods where roofing services may be needed. Offering special promotions or discounts can encourage people to reach out.
Billboards: High-traffic areas with billboards can give your roofing company great visibility, particularly for branding purposes and to build name recognition.
Yard Signs: After completing a roofing job, place a sign in the yard with your company’s name and contact information. This helps spread the word within the local neighborhood and can generate interest from nearby homeowners.
Combining these strategies—both digital and traditional—ensures a comprehensive approach to capturing roofing leads from a wide range of sources. Each method offers unique ways to engage with potential customers, giving your business the visibility it needs to grow.
Takeaway
In today’s competitive market, generating roofing leads requires a combination of effective strategies, from leveraging digital tools like Google Ads and SEO to utilizing traditional methods like direct mail and yard signs. By implementing a well-rounded approach, you can consistently attract new clients and grow your business.
At 7ten, we specialize in helping roofing companies generate more high-quality leads. Our team can work with you to develop customized strategies that fit your goals and increase your visibility in the market. Talk to our team today to see how we can help you start generating more leads for your roofing business!
Related Posts
