Search Engine Optimization (SEO) SEO For Construction Companies
You can boost the online visibility of your construction business by implementing a personalized SEO strategy tailored exclusively for the construction industry. In today's world, potential customers are more inclined to research companies in their area using digital platforms, especially Google, to make buying decisions. Our SEO construction pros will elevate your online presence through innovative SEO techniques designed to meet the unique needs of construction companies.
- Keyword Research
- On-Page Optimizations
- Content Creation
- Localization
- Backlink Building
- Web Design for Construction Company
- PPC for Construction
SEO Services for Construction Companies
Don’t just sit back and wait for people to magically show up on your website. An effective SEO campaign involves researching and identifying the perfect keywords, consistently publishing compelling content, and getting other sites to notice you and link back to your website. Having an expert SEO team who is familiar with the construction industry at the helm of this initiative, puts you a step ahead of all the other contractors spinning their wheels and trying to do it themselves.
What Our Construction SEO Pros Will Deliver
1. Initial Consultation
- Discovery Session: Understand your construction business revenue goals, target audience, and specific brand requirements.
- Competitive Analysis: Analyze competitors’ websites to identify strengths, weaknesses, and opportunities.
2. Custom SEO Strategy
- Tailored Strategy: Develop a personalized SEO strategy that aligns with your business’s brand identity and objectives.
- Keyword Research: Identify high-impact keywords that prospects research when looking for a construction company.
3. On-Page SEO
- Content Optimization: Ensure all website content is optimized with relevant keywords to improve search engine rankings.
- Appropriate Tagging: Make sure focus keywords are in title tags, meta descriptions, H1’s, image alt tags, and appropriately spread out in the rest of the content.
- Internal Linking: Strategically place internal links to improve site navigation and user experience.
4. Off-Page SEO and Link Building
- Quality Backlinks: Acquire high-quality backlinks from reputable websites to boost your domain authority and search engine rankings.
- Local SEO: Optimize your business listings on website aggregator websites like NextDoor, Yelp, Angies, etc.
5. Technical SEO
- Site Speed Optimization: Improve website loading times to enhance user experience.
- Mobile Optimization: Ensure your website is fully responsive and optimized for all devices, including tablets and smartphones.
6. Web Design and CRO
- Custom Web Design: Create a visually appealing, user-friendly website that aligns with your brand identity and converts traffic into leads.
- Content Management System (CMS): Use a user-friendly CMS to enable easy updates and management of website content.
- Conversion Rate Optimization (CRO): Our design team will make iterative improvements to your website user experience to elevate the design, improve call to actions, resulting in more lead conversions.
7. Analytics and Reporting
- Performance Tracking: Set up analytics tools to monitor website performance, user behavior, and key metrics.
- Attribution Tracking: Implement conversion tracking to know what’s happening on your website.
By partnering with 7ten Digital Marketing for SEO, construction companies will benefit from a professionally optimized, high-performing website that not only attracts potential clients but also converts them into loyal customers. Contact us to kick things off with your construction SEO experts today!
How We Get Results Like This
SEO for roofers is a strategic process designed to enhance your online visibility, attract potential clients, and convert them into loyal customers. By optimizing your website’s content, structure, and technical elements, SEO ensures that your business ranks higher on search engine results pages (SERPs). This comprehensive approach involves understanding your target audience, researching high-impact keywords, and implementing both on-page and off-page optimization techniques.
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Kickoff Call
- Understand the unique vision, goals, and specialties of your construction business
- Align SEO objectives with broader business goals and branding
- Discuss initial keyword targets, get access to all key accounts, and set regular meeting date
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Keyword Database & Content Creation
- Research the best keywords to target specific to your services and location
- Write and publish compelling content that increases rankings and converts
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Continuous Backlink Building
- Target websites with high Domain Authority within your industry for publishing content with links back to your website
- Manage your business listings on aggregator websites
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Local Rankings
- Update and expand Google Business Profile services, photos, and about description
- Create review gathering process so your business outranks competitors in your area on Google Maps
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Reporting & Conversion Rate Optimization (CRO)
- Implement analytics tools to identify areas for improvement in user engagement and online visibility
- Iteratively optimize the SEO strategy based on key performance indicators (KPIs) and industry insights
FAQ
Below are some common questions that construction companies often have about SEO campaigns. If you need more information or have additional questions, please feel free to contact us.
How will Search Engine Optimization (SEO) impact my construction company?
Search Engine Optimization (SEO) will significantly enhance your construction company by increasing your online visibility, attracting higher-quality traffic, and building credibility and trust with potential clients. By appearing higher in search results, your business will be more easily found by those actively seeking to engage a local company for their construction, remodeling, roofing, and restoration projects.
Additionally, local SEO ensures your business appears in local searches, attracting clients in your service area. A strong SEO strategy provides a competitive advantage, offering insights through analytics to inform your marketing strategies and business decisions. Overall, investing in SEO will drive growth in the form of more qualified leads for your sales funnel.
How much does SEO for construction companies cost?
Our monthly SEO services cost $2,000, $3,000, or $4,000 a month depending on the amount of content, the number of backlinks we are able to get you, and how often we meet on a monthly basis.
Our bronze tier includes 2,500 words of monthly content, at least one high DA backlink, and we meet once a month to report back on metrics, discuss new keywords, and plan for additional website improvements.
Our silver tier includes 6,000 words, 2-3 high DA backlinks, and we meet biweekly.
Our platinum tier includes 10,000 words, 4+ high DA backlinks, and we meet weekly.
Can SEO help improve local visibility for construction companies?
Absolutely. Our SEO strategies include local optimization techniques that enhance your visibility in specific geographic areas. This ensures that your contracting company is prominently featured in local search results, making it easier for potential clients in your area to find and connect with your services.
For example, we spend the majority of our efforts in the first couple of months making sure we have pages on your website dedicated to specific services and locations. This creates a web of pages on your site with pages like “construction company in Baltimore”, “home improvement in Baltimore”, “renovation company in Baltimore”, and so on for all the variations of searches for your services in your primary services area. Then, we repeat the process for neighboring cities like Towson, Annapolis, White Marsh, etc. This example uses Baltimore as the primary location so we would target those neighboring cities in your neck of the woods.
In addition, we write supporting content articles for those primary services pages like “Cost of a remodel in Baltimore: Everything You Need to Know”, or “Cabinet Options for a New Kitchen in Baltimore”.
This location specific approach signals to Google that you are the best provider for roofing service in your specific location.
7ten is by far the most well put together marketing firm out there. I have absolutely enjoyed every minute working with this team! From early stage start ups with big ideas to an already established company, if you own either (we own both!), 7ten has a fun, creative, professional and talented team that can augment any growing business. We feel more confident with both our businesses due to the fact that we have such an experienced marketing team working alongside us.
My company had the pleasure of working with 7ten as they built our new website. The entire process was very transparent and they made each step easy to understand. I highly recommend 7ten to anyone who is looking to expand their reach or renew their digital presence.
The team at 7ten know how to improve your business rankings on Google and drive more leads to you. Working monthly with them has kept us on track and increasing traffic to our website - elegantrestoration.com, Google My Business and organic rankings on Google. I highly recommend 7ten. We are pleased with the results.
The 7ten team are fantastic to work with. They have done several of my business's web design, SEO, PPC, and high level internet marketing strategies with us. I look forward to the next campaign we tackle as group!
I honestly cannot say enough good things about working with 7ten. What they did for our company was make what we asked for: I needed an updated version of our old site, one that looks modern and clean but won't leave our customers searching for things they had already found. Everything from the architecture to migration to design sensibility was EXACTLY what we needed. Also, they saved me a ton of man hours and then trained me on the new site - a big bonus in my book. 10/10 would absolutely use them again and definitely recommend them.
You know it's time for a change when your website actually embarrasses you. As the pioneers and leaders of our industry, our old, tired website simply didn't represent our standing. From the first meeting, they understood what we wanted our site to convey: innovation, experience, professionalism and history, but with a fresh look that was organized and easy to navigate. The 7ten team was able to deliver on all points. I highly recommend 7ten, as they are a one-stop-shop digital marketing firm and more importantly, great people to work with!
We’ve worked with 7ten for about a year now. In that span they’ve helped us design a new website and have helped take control of some of the more challenging aspects of marketing, such as developing methods to ward off spam, unwanted traffic, and boosting our PPC and SEO efficiency. They have a qualified and well balanced team that excels in numerous different areas of all things marketing!
We Specialize in Digital Marketing for the Construction Industry
We are construction industry specialists in SEO, PPC Advertising, and Web Design. Outsourcing to an agency with specific industry expertise gives you the confidence that we know what it takes to achieve results for your business.
STAY UP TO DATE ON THE LATEST TRENDS
In the construction industry, successful digital marketing services take a comprehensive approach to online visibility. SEO enhances search rankings while high-converting web design creates user-friendly interfaces that result in leads. PPC advertising targets relevant audiences, helping you reach ready-to-buy clients quickly. Explore below to learn more!
What are your thoughts on marketing in 2024?
With all the AI craze, some marketers will get distracted and over-allocate their budget to emerging channels. We've already seen it start to happen. This will cause CPC opportunities to open up for those who continue to make data-driven decisions on where to spend money on paid ads and reap the rewards.
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Reach out to us in whatever way is most convenient for you. Our sales team will be in touch to discuss your business, your goals, and perform the initial strategy ground work to kick things off prior to signing the dotted line.