How to Grow Your Google Business Profile Audience

Growing your Google Business Profile audience is essential for increasing your business’s visibility in local search results and attracting more customers. To grow your audience effectively, you need to optimize your profile, encourage positive reviews, post regular updates, and leverage local SEO and Google Ads to boost your presence. By actively managing your profile and utilizing these strategies, you can improve your chances of showing up in the local map pack and connect with potential customers in your area.

Why is Growing Your Google Business Profile Audience Important?

A well-optimized Google Business Profile allows businesses to show up in local searches, which can be a game-changer for attracting nearby customers. Studies show that businesses with a Google Business Profile are twice as likely to be considered reputable by customers, and they are more likely to receive calls and website visits.

Furthermore, a Google Business Profile increases your chances of appearing in Google’s local map pack, which is crucial for local SEO. Whether a potential customer is searching for “kitchen remodeling near me” or “construction company in [City],” your profile can make all the difference in getting noticed.

Now that we understand the importance of a Google Business Profile, let’s dive into strategies to grow your audience.

1. Optimize Your Google Business Profile for Maximum Visibility

The first step to growing your Google Business Profile audience is ensuring that your profile is fully optimized. This includes filling out all relevant fields, such as your business name, address, phone number, website, hours of operation, and more. Google rewards businesses that provide complete, accurate, and up-to-date information.

• Business Categories: Choose the most accurate business category to help customers find you more easily. For example, if you’re a kitchen remodeler, ensure that your category accurately reflects this service.
• Business Description: Write a compelling and concise business description. Use keywords related to your business, such as “kitchen remodeling,” “construction,” or “home improvement,” to help your profile show up for relevant searches.
• Photos: Profiles with photos are  more likely to receive requests for directions and more likely to receive click-throughs to websites. Regularly update your photos to showcase your work, whether it’s completed projects or behind-the-scenes snapshots of your team.

2. Get More Reviews to Build Trust

Online reviews are a critical factor in growing your Google Business Profile audience. Positive reviews not only improve your business’s visibility but also build trust and credibility with potential customers.

• Request Reviews from Happy Customers: After completing a project or service, kindly ask your satisfied clients to leave a review on your Google Business Profile. Make it easy by providing a direct link to your profile.
• Respond to Reviews: Engaging with reviews, both positive and negative, shows that you care about your customers. Thank customers for positive feedback and address concerns in negative reviews in a professional and timely manner.

3. Post Regular Updates and Promotions

Google Business Profiles allow you to create posts that show up directly on your profile. These posts can include updates, offers, events, or promotions. Consistent posting can keep your audience engaged and encourage more people to check out your profile.

• Seasonal Promotions: Post special offers or discounts to attract new customers. For example, a kitchen remodeler might offer a discount on services during the off-season to encourage business.
• New Projects: Showcase recent projects or completed jobs to demonstrate your skills and expertise. This not only keeps your audience informed but also serves as social proof.
• Events: If your business is hosting or participating in a local event, promote it on your Google Business Profile. This can help drive traffic to your profile and increase your audience.

4. Utilize Google Q&A to Address Common Questions

Google’s Question and Answer feature is another way to engage with potential customers. By proactively answering common questions about your business, services, or industry, you can increase your chances of showing up in more searches.

• Answer Frequently Asked Questions: Customers may ask about pricing, service areas, or specific offerings. Having answers available in the Q&A section helps build trust and reduces friction for potential clients.
• Monitor the Q&A Section: Keep an eye on any new questions and respond promptly. It shows that you are an active, engaged business and enhances your reputation.

5. Leverage Google Ads to Drive Traffic to Your Profile

One of the most effective ways to grow your Google Business Profile audience is by leveraging Google Ads. Targeted Google Ads can drive traffic to your profile and generate more visibility. If you’re a kitchen remodeler or a construction business, running local ads can be highly effective in reaching your target audience.

• Google Ads for Kitchen Remodelers: If you’re a kitchen remodeler, running a targeted Google Ads campaign can help you reach homeowners looking for kitchen renovation services in your area. Learn more about how Google Ads can help your kitchen remodeling business by visiting Google Ads for Kitchen Remodelers.
• Google Ads for Construction Companies: If you’re a construction company, leveraging Google Ads can drive local traffic to your business, especially if you’re targeting specific types of construction projects. For more insights, check out Google Ads for Construction Business.

These paid ads can increase your visibility, driving more people to your Google Business Profile and, ultimately, attracting more potential customers.

6. Optimize for Local SEO to Appear in Local Searches

Local SEO is crucial for any business trying to grow its audience on Google Business Profile. By optimizing your website and content for local search terms, you can increase your chances of appearing in Google’s local map pack.

• Local Keywords: Use local keywords on your website, such as the name of your city or neighborhood. If you are a kitchen remodeler in Denver, for example, use phrases like “Denver kitchen remodeling” throughout your site.
• Citations and NAP Consistency: Ensure that your business name, address, and phone number (NAP) are consistent across all platforms. This helps improve your local search rankings and boosts your profile’s credibility.

If you are looking to improve local SEO for your business, learn more about optimizing your site by visiting SEO for Construction Companies.

7. Track and Analyze Your Profile’s Performance

Google offers valuable insights on how your profile is performing, such as how many people viewed your profile, requested directions, or clicked on your website. By regularly reviewing this data, you can identify areas for improvement and refine your strategy to grow your audience.

• Insights and Analytics: Use Google Business Profile’s Insights feature to see which actions are generating the most engagement. This helps you focus on the strategies that yield the best results.

Get Started With 7ten

If you’re ready to start implementing these strategies and need help with your digital marketing, 7ten Digital Marketing is here to assist you. Our team specializes in helping businesses grow their online presence and maximize their digital marketing efforts. Whether you need help with Google Ads, SEO, or optimizing your Google Business Profile, we’re here to guide you every step of the way. Contact us today to get started!