Do Location Assets in Google Ads Show on Google Maps​?

​Yes, location assets in Google Ads can indeed display your business information on Google Maps, enhancing your visibility to potential customers in your vicinity. By integrating your business’s location details into your ads, you enable features like promoted pins and enhanced listings on Google Maps, making it easier for users to find and engage with your business. 

Understanding Location Assets in Google Ads

Location assets (formerly known as location extensions) are features in Google Ads that allow businesses to display their physical address, a map to their location, or the distance to their business within their ads. This functionality is particularly beneficial for businesses aiming to attract local customers, as it provides essential information that can drive foot traffic.

How Location Assets Enhance Visibility on Google Maps

When you activate location assets in your Google Ads account, your ads become eligible to appear on Google Maps in several impactful ways.

1. Promoted Pins

Your business can appear as a promoted pin on Google Maps, marked with a distinctive icon or your business logo. This feature highlights your location, making it stand out to users browsing the map in your area. ​

2. Search Results within Google Maps

With location assets enabled, your business ads can also appear in the search results on Google Maps when users search for relevant keywords. This placement increases your visibility to potential customers actively seeking products or services you offer. ​

Steps to Enable Location Assets for Google Maps Visibility

To ensure your business information displays on Google Maps through Google Ads, follow these steps:

1. Set Up or Update Your Google Business Profile

Create or claim your Google Business Profile and ensure all details—such as address, phone number, and business hours—are accurate and up-to-date. ​

2. Link Your Google Business Profile to Google Ads

In your Google Ads account, navigate to the assets section and link your Google Business Profile. This connection allows your ads to utilize the location information from your profile. ​

3. Configure Location Targeting and Bidding

Set your campaigns to target specific geographic areas and adjust bids to prioritize users near your business location. This strategy helps your ads reach the most relevant local audience. 

4. Optimize Keywords for Local Search

Incorporate location-specific keywords into your campaigns to align with local search queries. This optimization increases the chances of your ads appearing in relevant local searches. ​

Benefits of Using Location Assets in Google Ads

Implementing location assets in your Google Ads strategy offers several advantages:

1. Increased Local Visibility

Your business becomes more prominent to users in your vicinity, especially those using Google Maps to find nearby services or products. ​

2. Enhanced Engagement

Features like click-to-call and directions buttons in your ads make it easier for potential customers to contact or visit your business, thereby increasing engagement. 

3. Improved Ad Performance

By providing relevant local information, your ads are more likely to attract qualified leads, leading to better performance metrics and a higher return on investment.

Monitoring the Performance of Location Assets

After enabling location assets, it’s crucial to monitor their performance to ensure they contribute effectively to your advertising goals. Google Ads provides metrics such as clicks for location details, directions requests, and calls, which can help you assess the impact of your location assets.

Final Thoughts

Leveraging location assets in Google Ads is a smart, strategic move for any business aiming to boost its local presence. By connecting your Google Business Profile and optimizing for location-based searches, you can appear prominently on Google Maps and drive meaningful engagement from nearby customers. From promoted pins to enhanced listings, these features not only increase your visibility but also improve ad performance by connecting you with people actively looking for what you offer. With accurate setup and ongoing performance monitoring, location assets can become a powerful tool in your local marketing toolkit.

Have questions about how location assets work or how to get your business seen on Google Maps? Contact 7ten today. Our team can help optimize your ad strategy to boost local visibility and drive more foot traffic to your business.