Google Search Campaigns: Key Values

Answer: The ability to reach a wide range of potential customers at a relatively low cost.

If you are studying for the google analytics exam, you may come across a question like: “What is the key value proposition of Google Search Campaigns?”, this question may have included items like;

A. Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites

B. Influence organic results

C. Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for

D. The ability to reach a wide range of potential customers at a relatively low cost.

The correct answer is D, the ability to reach a wide range of potential customers at a relatively low cost.

Explanation

Google Ads provides you with the unique ability to target users searching for a solution to their problems, solutions you provide.

These are bottom-of-the-funnel consumers who are ready to make a purchase, this means that with very little money and effort, Google Search campaigns allow you to appear directly to the customers searching for you. 

The potential ROAS (return on ad spend) can sometimes be staggering to new users, offering the ability to make 10x multiples on ad spend, drastically dwarfing what can be done with traditional marketing solutions.

If you are interested in learning more about Google Analytics or are studying for an upcoming Google Analytics exam, stick around as we delve into the most commonly asked questions about GA preparedness.

Additionally, check out our recent post on how the Performance Planner can serve your business and what cannot be collected by the default analytics tracking code?