HVAC Lead Generation – How To Drive More HVAC Leads Today!

Our strategy for driving HAVC lead generation is so straightforward that after reading this article, you’ll have everything you to start driving new leads to your HVAC business. 

To make HVAC lead generation as simple as possible, we will go over two baseline strategies. The first is super easy – the second is a bit more complicated – but will pay off in the long run. 

Super Simple HVAC Lead Generation

Step One: Have a Google Business Profile. 

Step Two: Make sure your profile has plenty of pictures and reviews 

Step Three: Run a Google ads campaign directly to your Google Business Profile. 

Step Four: Pick up the phone when it rings!

That’s the birds-eye view of the super simple strategy, keep reading to see the details of how to set all of this up!

Creating A Google Business Profile For Your HVAC Company

If you already have a Google Business Profile, great! You’re ahead of the game, feel free to skip to the next section. 

For those of you who don’t, congratulations! You’ve just found out the easiest and most impactful way to improve your business visibility on Google. The best part? It’s 100% free to make a profile. 

Instead of walking you through this process, here’s a step-by-step guide on setting up your business profile from Google themselves!

Your business profile is the face of your business on Google. It’s where you collect reviews, post pictures of past projects, and your team, and most importantly, it’s where potential customers will find your HVAC business and decide if you’re the right fit for them! 

While there are alot of people online claiming that they can “optimize” your business profile, we will tell you that there are really only two things you can do to boost your performance through your business profile. 

The first is where your business is physically located. If you set up your business profile miles away from the closest city or town, your profile will most likely not be seen by people in that town. So be mindful of where you choose to place your business profile. 

The second is to collect as many high-quality reviews as possible. Reach out to old clients make a strong effort to ask current customers for reviews. Each one you get builds the credibility of your business in both Google’s eyes, and the eyes of your customer. 

In fact, 89% of people said that they read online reviews before making a purchase or engaging with a service. So get more reviews today!

Setting Up Google Ads Directly From Your HVAC Business Profile 

There are two options here, traditional Google Ads, and Google Local Service Ads. 

Local service ads are a bit more straightforward, so we will start there!

Assuming that you already have your business profile set up, these are the steps you need to take to get Local Service Ads turned on and running for your HVAC business.

Using Local Services Ads For HVAC Lead Generation

The advantage of using Local Service Ads is twofold. The first advantage is how easy they are to set up and get running. If you can create a Google Business Profile, you can create a Local Service Ad. 

The second advantage is that calls are screened and reviewed by Google. This means that if a spam caller, salesperson, job seeker, or anyone else who isn’t an actual lead calls you, you won’t be charged. 

Additionally, you can rate the leads received, telling Google which ones are more or less valuable and helping them pick better leads for you in the future. 

Here’s how to get them set up:

1. Visit the Local Services Ads Website

• Go to the Google Local Services Ads page.
• Click on “Get Started” to begin the setup process.

2. Sign in with Your Google Account

• Use the Google account that’s associated with your business. If you don’t have one, create a new Google account.

3. Enter Your Business Information

• Provide basic details about your HVAC business, including:
  • Business name: Ensure it matches the name you use on your Google Business Profile.
  • Business address: Enter the physical location of your business. This helps determine the service area.
  • Service area: Specify the cities, towns, or zip codes where you offer HVAC services.
  • Business phone number: Use a number that you regularly answer, as this is how customers will contact you directly through the ads.

4. Select Your HVAC Services

• Google will ask you to choose the specific HVAC services you offer from a list. Common options include:
  • Air conditioning installation and repair.
  • Heating system installation and repair.
  • Furnace maintenance.
  • Duct cleaning.
  • Thermostat installation and repair.
• Check all the services that apply to your business to ensure your ads are shown for relevant searches.

5. Set Your Weekly Budget

• Google LSAs operate on a pay-per-lead model, meaning you pay only when a potential customer contacts you through the ad.
• If a caller is not looking for your services and is instead a spam caller, looking for a job or anything else, you will not be charged for the call.
• Set a weekly budget based on how much you are willing to spend. Google will provide an estimate of how many leads you can expect based on your budget.

6. Complete the Background Check and License Verification

• To participate in Local Service Ads, you must pass a background check. Google partners with a third-party service to conduct this.
• You will also need to provide proof of your HVAC licenses and insurance coverage. This is crucial as it builds trust with potential customers and complies with Google’s requirements.

That’s it! Once approved by Google your ad will be on and appearing at the top of Google’s results, leads should start rolling in the same day that you are approved by Google.

Using Traditional Ads For HVAC Lead Generation

Traditional Ads are more complicated to set up, but can offer much more flexibility in the types of services you want to offer and the quality of the traffic headed to your profile. 

If you are a bit more comfortable with technology, you can set up traditional ads on your own, provided that you spend some time researching the setup and through trial and error. 

Here’s how to set up Traditional Google Ads from your HVAC business profile. 

1. Access Your Google Business Profile

• Sign in to your Google Business Profile account.
• Navigate to your business dashboard, where you manage your HVAC company profile.

2. Start a New Ad Campaign

• In the left-hand menu, find the “Advertise” or “Create Ad” option. This will allow you to start setting up a Google Ads campaign directly from your profile.

3. Choose Your Advertising Goal

• Google will guide you through selecting an objective that suits your HVAC business needs. Common goals include:
  • Getting More Calls: Perfect for emergency HVAC services or seasonal promotions.
  • Increasing Visits to Your Location: Ideal if you have a showroom or office where customers can consult with you in person.
  • Driving Traffic to Your Website: Useful for promoting specific services like HVAC installation, repair, or maintenance.

4. Define Your Audience

• Specify the geographic area where you want your ads to appear. For an HVAC business, you’ll typically target your local service area, such as specific neighborhoods, cities, or a radius around your business location.
• For example, if you service multiple areas, you might target a 25-mile radius around your office or key zip codes where you frequently work.

5. Set Your Budget

• Set a daily budget that reflects how much you’re willing to spend on promoting your HVAC services each day.
• Google will provide an estimate of how many calls, website visits, or customer interactions you can expect based on your budget. For HVAC businesses, investing more during peak seasons (like summer for air conditioning services or winter for heating) might be beneficial.

6. Create Your Ad

• Write an ad that highlights your HVAC services. Make sure to include:
  • A compelling headline, such as “Expert HVAC Repair & Installation” or “24/7 Emergency HVAC Service.”
  • A brief description of your services, emphasizing key offerings like “Same-Day AC Repair,” “Furnace Installation,” or “Seasonal HVAC Maintenance.”
  • A strong call to action: Examples include “Call Now for a Free Estimate” or “Book Your Service Today!”
• Add a relevant image, such as a photo of your team at work, a newly installed HVAC unit, or your company logo to make your ad more eye-catching.

7. Add Keywords

• Google will suggest keywords based on your business type and location, but you can customize these to better fit your HVAC services.
• Examples of effective HVAC keywords include:
  • “Air conditioning repair near me”
  • “Heating installation [Your City]”
  • “Emergency HVAC service”
  • “Furnace repair and maintenance”
• Choose keywords that match the services you want to promote, ensuring you attract the right customers.

8. Review and Launch Your Ad

• Google will show you a preview of how your HVAC ad will appear in search results and on other platforms like Google Maps.
• Review all the details, including your budget, target audience, and ad content to ensure everything aligns with your business goals.
• Once satisfied, click “Launch” or “Publish” to start your HVAC ad campaign.

9. Monitor and Optimize Your Ad

• After your ad is live, you can monitor its performance directly from your Google Business Profile dashboard or through Google Ads.
• Pay attention to metrics such as how many calls, website visits, or service bookings your ad is generating.
• Adjust your budget, tweak your ad content, or refine your keywords based on performance data to improve results.

That’s it! Your Google ad is now running live and ready to generate more HVAC leads for your business. 

A Bit More Complicated, HVAC Lead Generation Through Your Website

If you have a website already, that’s great! If you don’t, talk to 7ten about how we can get you a free website that you have complete ownership of!

So far, we have only talked about paid options for HVAC lead generation. If you’re looking for a long term solution to build organic growth online, SEO is the name of the game. 

You most likely have already heard about SEO, you may have already worked with an agency that claimed they were doing “SEO,” but you never really saw any results. 

Chances are, they were never actually performing SEO on your site, at least not correctly. 

Below is the strategy we use as an SEO agency to rank companies on the first page, if not the top three results for key industry keywords like “HVAC Company in [city]”

How SEO Works For HVAC Lead Gen

To save time, this is a brief overview of how SEO works for an HVAC company. Click here for a more in-depth look at HVAC SEO.

When it comes to HVAC SEO (Search Engine Optimization), there are two main strategies that are essential for improving your online visibility and attracting more local customers. These two parts work together to ensure that your HVAC business ranks well in search engine results, especially for searches conducted by people in the areas you serve.

1. Building Service Pages for Every City You Serve

• The first critical aspect of HVAC SEO is creating dedicated service pages for each city or locality where you offer your services. These pages should be specifically tailored to the needs and interests of customers in each area.
• Why This Matters: When potential customers search for HVAC services online, they often include their city or neighborhood in the search query (e.g., “air conditioning repair in [City Name]”). By having a dedicated page for each city, you increase the chances that your website will appear in search results for those local searches.
• What to Include: Each service page should contain detailed information about the HVAC services you provide in that specific location. Highlight relevant services like AC installation, heating repair, duct cleaning, or emergency HVAC services. Include local landmarks, neighborhoods, or unique climate conditions that are relevant to the area. Adding customer testimonials from clients in that city can also help build credibility.

2. Supporting Service Pages with Geo-Targeted HVAC Content and Links

• The second crucial part of HVAC SEO is to support these service pages with geo-targeted content and backlinks. This involves creating content that is relevant to each location and earning backlinks from local websites and directories.
• Geo-Targeted Content: Develop blog posts, articles, or FAQs that address common HVAC issues specific to each city or region. For example, you might write about “Preparing Your Heating System for Winter in [City Name]” or “Top Air Conditioning Maintenance Tips for Homes in [City Name].” This content not only helps educate potential customers but also signals to search engines that your website is a valuable resource for people in that area.
• Geo-Targeted Links: Building local backlinks is another essential strategy. Reach out to local business directories, home improvement blogs, or community websites to get them to link back to your service pages. These backlinks serve as endorsements of your business and can significantly boost your website’s authority in local search results.

How These Two Parts Work Together

• Enhanced Local Visibility: By combining well-optimized service pages with geo-targeted content and backlinks, you increase your chances of ranking higher in local search results. This means more potential customers in your service areas will find your business when they search for HVAC services.
• Comprehensive Local SEO Strategy: While the service pages help you capture search queries directly related to your services, the supporting content and links reinforce your website’s relevance and authority, leading to better overall SEO performance.

How SEO & Ads Can Work Together To Get You More HVAC Leads

SEO (Search Engine Optimization) is a crucial long-term strategy for generating organic traffic and leads, but it’s important to recognize that it takes time to produce results—typically around six months. 

This delay occurs because SEO involves gradually building up your website’s authority, creating relevant content, and earning the trust of search engines, which takes time to reflect in improved rankings and increased organic leads. 

For HVAC companies, waiting six months for organic leads to start flowing in can be challenging, as they need a steady stream of leads to keep their business growing.

To bridge this gap, many HVAC companies turn to paid advertising, such as Google Ads or Local Service Ads, to supplement their lead flow in the interim. These paid ads provide immediate visibility in search results, allowing the business to generate leads quickly while waiting for the longer-term benefits of SEO to kick in. 

Additionally, running paid ads helps HVAC companies test which keywords convert the best, providing valuable insights that can be used to refine and tailor the ongoing SEO strategy. 

This dual approach ensures that the business remains competitive in the short term while setting the foundation for sustained organic growth in the future.

Start Getting More HVAC Leads Today!

Ready to generate more HVAC leads and grow your business? Partner with 7ten, where our years of experience and proven system take the guesswork out of lead generation. 

We specialize in driving results that matter, ensuring your business gets the visibility it needs to thrive. And if you don’t have a website yet, we’ve got you covered! 

Our package includes a free website that you’ll have full ownership over, so you can take control of your online presence from day one. Don’t wait—start capturing more HVAC leads today with 7ten.