How to Run Google Ads for Concrete Contractors

Google Ads provides a powerful platform for concrete contractors to increase visibility, drive local traffic, and attract potential clients. In today’s digital world, it’s essential for contractors to use effective marketing strategies to reach their target audience. 

Why Concrete Contractors Should Use Google Ads

In an increasingly digital world, online marketing is essential for businesses, including concrete contractors. Google Ads offers a unique opportunity for contractors to connect with potential clients who are actively searching for their services. The ability to target specific keywords and geographic locations makes it a highly effective advertising tool for businesses that serve a local market.

Concrete contractors can benefit from Google Ads by ensuring their services are visible to people in need of concrete work. With the right strategy, you can increase local visibility, generate leads, and gain a competitive edge over other contractors in your area.

Setting Up Your Google Ads Account

Before launching your campaign, you need to create a Google Ads account. This process is straightforward and can be done in a few simple steps.

Start by visiting Google Ads and selecting the option to create an account. During this setup, you’ll need to provide your business name, website URL, and billing information. If you already use Google Analytics, be sure to link your Google Ads account to it. This integration will help you track the performance of your ads and provide valuable insights for future campaigns.

Defining Campaign Goals and Target Audience

Once your Google Ads account is set up, it’s time to define your campaign goals. Knowing exactly what you want to achieve with your ads will help guide your strategy and determine the types of ads you create. For concrete contractors, common goals might include generating leads, promoting specific services, or increasing brand awareness in your local area.

Your next step is to define your target audience. Since concrete contractors typically serve a specific geographic area, you’ll want to focus your targeting on potential customers who are within your service region. Google Ads allows you to target users by location, such as a city, state, or even a particular radius around your business.

By narrowing down your target audience, you can ensure that your ads are seen by people who are most likely to need your services.

Conducting Keyword Research for Concrete Services

One of the most crucial elements of running successful Google Ads campaigns is selecting the right keywords. Keywords are the search terms people use when looking for services like yours, and selecting the right ones can make a significant difference in the success of your campaigns.

For concrete contractors, you should focus on keywords that match the specific services you offer. Examples might include “concrete contractors near me,” “driveway installation [city],” or “stamped concrete patios [city].” These high-intent keywords reflect what people are searching for when they need concrete services, and targeting them ensures your ads reach a relevant audience.

Using Google’s Keyword Planner tool is a great way to discover relevant keywords. The tool provides data on search volume, competition levels, and keyword variations that can help refine your campaign. By selecting the right combination of keywords, you can attract clients who are actively searching for concrete work in your area.

Crafting Effective Ad Copy

Once you’ve chosen your keywords, the next step is to create compelling ad copy that will entice users to click on your ads. Your ad copy is a key factor in whether potential customers choose to engage with your business.

Start by writing a strong, attention-grabbing headline that includes your primary keyword. For example, “Concrete Driveway Installation in [City] – Call for a Free Estimate!” This makes it immediately clear to users that your ad is relevant to their search.

In the description section, highlight your business’s strengths and unique selling points. Focus on what differentiates your concrete services from others. For instance, you could emphasize that you offer free estimates, specialize in high-quality materials, or have years of experience serving local clients. End with a strong call to action, such as “Call now for a free consultation!” or “Request a quote today!”

Be sure to align your ad copy with the keywords you’re targeting. This consistency helps improve your ad’s Quality Score, which can lead to lower costs and better ad placement.

Utilizing Geo-Targeting for Local Reach

Since concrete contractors typically serve specific local areas, geo-targeting is a vital component of your Google Ads campaigns. Geo-targeting allows you to show your ads only to people who are located within your desired service area.

By narrowing the scope of your ads to a specific region—such as a city, neighborhood, or a defined radius around your business—you ensure that your ads are being seen by people who are most likely to need your services. For example, if your concrete business serves only a 25-mile radius around your office, you can adjust your settings so that your ads appear only to users within that area.

Geo-targeting is especially valuable for concrete contractors, as most customers will look for services in their immediate vicinity. This ensures that your advertising budget is spent efficiently and on potential clients who are ready to make a decision.

Setting Up Your Budget and Bidding Strategy

Setting a budget for your Google Ads campaigns is a critical step in managing your ad spend. Google Ads allows you to control your daily budget, so you can ensure you don’t overspend. It’s advisable to start with a modest budget and adjust it based on how well your ads are performing.

When it comes to bidding, you can choose from several strategies, including:

• Maximize Conversions: Google will automatically adjust your bids to maximize the number of conversions (leads or phone calls) you get within your budget.
  
• Target CPA (Cost Per Acquisition): With this option, you set a target cost for each lead or conversion, and Google adjusts your bids accordingly to help you achieve this goal.
  
• Manual CPC: If you prefer more control, you can manually set your bids for each keyword.
  

By starting with a low budget and gradually increasing it based on performance, you can ensure that you’re maximizing your ad spend without risking overexposure or wastage.

Optimizing Landing Pages for Conversions

The landing page your ad directs users to plays a critical role in converting visitors into leads. A well-designed landing page can make the difference between a potential customer leaving your site and submitting a quote request or calling for more information.

Ensure that your landing page is relevant to the ad and provides a seamless user experience. For example, if you’re running an ad for driveway installation, the landing page should feature detailed information about driveway services, a call to action (CTA), and a contact form.

Your landing page should also include contact details, such as your phone number and email, as well as trust-building elements like customer testimonials, photos of previous work, and certifications. This builds credibility and encourages users to take the next step.

Additionally, ensure that your landing page is mobile-friendly. Many users will access your site from smartphones, so a responsive design is essential.

Tracking and Measuring Performance

Once your campaigns are running, it’s important to track and measure their performance. Google Ads provides powerful tools that allow you to see how well your ads are performing. You can track metrics like impressions, clicks, and conversions, and use this data to make informed decisions.

Set up conversion tracking to measure important actions on your website, such as form submissions or phone calls. This will give you valuable insights into which keywords and ads are driving the most leads.

By regularly reviewing performance, you can identify areas for improvement and make adjustments to your campaigns. This might include refining your keywords, adjusting your ad copy, or optimizing your bidding strategy.

Regularly Adjusting and Refining Your Campaigns

Google Ads is not a one-time setup; it requires ongoing optimization. Regularly monitor the performance of your campaigns and make data-driven adjustments to improve your results.

Test different ad variations, adjust your bids, and refine your targeting to ensure that your ads continue to perform effectively. By continuously optimizing your campaigns, you can maximize your return on investment and ensure that your Google Ads budget is being used efficiently. To learn how to set up monthly ad spending check out this article. 

Final Thoughts

Running Google Ads for concrete contractors is an effective way to boost visibility, attract local clients, and generate high-quality leads. By following the steps outlined in this guide—from setting up your account and conducting keyword research to crafting compelling ads and optimizing landing pages—you can create a successful Google Ads campaign that delivers results.

With continuous monitoring and optimization, your Google Ads campaigns can help your concrete business grow, drive more leads, and stand out in a competitive market. If you’re ready to take your concrete contractor business to the next level with Google Ads, 7ten Digital Marketing can help you develop and manage a successful strategy that delivers measurable results. Contact us today to get started!