SEO for roofers is one of the most effective channels for driving new roofing leads and building a long-term funnel that consistently generates revenue over the long term.
Recent statistics indicate that over 80% of homeowners begin their search for home services (like roofing) online, making it crucial for roofing companies to optimize their websites for search engines.
Furthermore, 98% of roofing website content generates zero traffic, highlighting the importance of creating targeted and engaging content that resonates with potential customers.
As homeowners increasingly rely on search engines to find local services, implementing an effective roofing SEO strategy can significantly enhance your visibility, drive organic traffic, and ultimately increase lead generation.
Our three-part SEO system has helped businesses just like your roofing company take advantage of Google search to drive their page to the top of search results and generate new revenue.
This simple three-step process is as follows:
- Create service-location pages for the areas and services you cover: i.e. “Roofing in (city)”, “Metal Roofing in (city)”, etc.
- Create location-specific content that people are searching for related to your services: i.e. “Cost of metal roofing in (city)” “How long does roofing take in (city), etc.
- Build relevant backlinks to your service pages and content
And that’s it! Keep reading to see how we implement each step.
Creating Location-Specific Roofing Service Pages
To maximize your roofing business’s SEO potential, it’s crucial to develop service-location pages tailored to the areas you serve. These pages should be optimized for specific cities and services, such as “Roofing in [City]” or “Metal Roofing in [City].”
By doing so, you cater to local search queries, making it easier for potential customers in those areas to find you. Each page should include localized content that highlights your expertise, showcases relevant projects, and addresses common roofing concerns in that specific region.
By creating service-location pages for every city within your service radius, you can significantly boost your chances of ranking in local search results across multiple locations.
As a result, you’re more likely to attract potential customers from various cities, increasing your overall lead generation and effectively expanding your business reach.
Creating Location-Specific Roofing Content
Creating location-specific content tailored to your roofing services is a powerful way to attract potential customers and improve your roofing SEO.
This approach involves developing informative articles, blog posts, or dedicated pages that address common questions and concerns related to roofing in your specific service areas.
For example, you might create content around topics like “Cost of metal roofing in [City Name]” or “How long does roofing take in [City Name].”
These location-specific pieces not only help you target local search queries but also demonstrate your expertise in the local market.
By addressing location-specific factors such as local climate conditions, building codes, and typical roofing materials used in the area, you can provide valuable information that resonates with your target audience.
This type of content can cover a wide range of topics, including pricing guides for different roofing materials in your city, timelines for various roofing projects considering local weather patterns, or even comparisons of popular roofing styles in your region. Additionally, you can create content that addresses seasonal concerns specific to your area, such as “Preparing your roof for winter in [City Name]” or “Best roofing materials for hot summers in [City Name].”
Creating location-specific content related to your roofing services serves two important purposes:
- Establishing authority with search engines:
By producing high-quality, informative content about roofing topics specific to your service areas, you demonstrate to search engines like Google that you are an authoritative source of information in the roofing industry. This content helps search engines understand your expertise and relevance to local roofing queries, which can improve your rankings for related searches.
- Building relationships with potential customers:
When homeowners search for roofing-related information specific to their area, they’re likely in the research phase of their customer journey. By providing valuable, location-specific content that addresses their questions and concerns, you:- Position your company as a knowledgeable and trustworthy local expert
- Help potential customers make informed decisions about their roofing needs
- Create opportunities for engagement and establish a connection before they even contact you
- Increase the likelihood that they’ll remember and choose your company when they’re ready to hire a roofer
For example, an article on “Cost of metal roofing in [City Name]” not only targets a specific local search query but also provides valuable information to potential customers while showcasing your expertise in metal roofing and local market conditions. This type of content works to both improve your search engine rankings and nurture relationships with potential clients, ultimately driving more qualified leads to your business.
Building Roofer Relevant Backlinks To Your Site
Backlinks are a cornerstone of effective roofing SEO, serving as endorsements from other websites that indicate your site’s credibility and relevance. However, building a network of high-quality backlinks is often the most challenging aspect of SEO. It requires not only finding reputable sources but also ensuring that these links are strategically placed to maximize impact.
At 7ten, we leverage our extensive network of bloggers, news outlets, and informational websites to secure premium backlinks for your roofing business. We meticulously identify the most authoritative sites in your industry, ensuring that each backlink contributes to boosting your domain authority and improving your search engine rankings. Once secured, these backlinks are strategically directed toward your service pages and key content, amplifying their visibility on Google and other search engines.
By focusing on quality and relevance, we help your site climb the rankings, ultimately driving more traffic and increasing the likelihood of converting visitors into clients. This strategic approach to backlinking not only strengthens your online presence but also positions your roofing business as a leader in multiple local markets.
The Technical Side Of SEO For Roofing
The technical aspects of SEO—like optimizing header tags, meta tags, and site speed—are crucial, but they can be quite dry and routine. While these elements are essential and typically included in any standard SEO package, they alone won’t make your roofing site rank. The real drivers of SEO success are compelling content and quality backlinks. You could have the most technically optimized site, but without strong content and strategic backlinks, it will struggle to achieve top rankings. Focus on what truly moves the needle: content and links.
Takeaway
Ready to elevate your roofing business’s online presence? Partner with 7ten to improve your roofing SEO strategy. We specialize in creating targeted service-location pages, crafting location-specific content, and building high-quality backlinks that drive results. Let us help you rank higher in search engines, attract more leads, and grow your business. Contact 7ten today to start boosting your roofing SEO!
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