Skip to main content

Learn how you can get a FREE WEBSITE from 7ten Digital Marketing

Get a free consultation

Ready to talk now? Give us a call at (443) 470-8081

Back to Blog
in Uncategorized

Roofing Lead Generation Strategies: Proven Methods to Boost Your Client Base

January 28, 2025
Jake Bahr
Posted by Written By Jake Bahr

1. Understanding Roofing Leads: What They Are and Why They Matter

Roofing leads are potential customers who have shown interest in roofing services through various channels, such as online inquiries, phone calls, or referrals. Generating high-quality roofing leads is vital for roofing businesses to maintain a steady stream of projects and revenue. The better the lead quality, the higher the likelihood of conversion into a paying customer.

A professional roofing contractor inspecting a residential roof, taking notes on a clipboard. The setting is a suburban neighborhood

The Importance of Roofing Lead Generation

A well-structured lead generation strategy ensures that roofing businesses are consistently attracting and converting new clients. Here’s why lead generation is crucial:

  • Sustains business growth by maintaining a pipeline of potential customers.
  • Increases profitability by acquiring customers actively searching for services.
  • Builds a competitive edge in an industry where trust and reputation matter.

For an in-depth guide on roofing lead generation, check out our detailed breakdown on How to Get Roofing Leads.

Common Challenges in Roofing Lead Acquisition

Generating quality leads comes with its own set of challenges:

  • Highly competitive market – Many roofing companies vie for the same audience.
  • Costly lead generation – The ROI on different lead generation methods can vary.
  • Lead conversion difficulties – Managing and converting leads efficiently is crucial.

For insights into the latest housing market trends and construction industry growth, check out the U.S. Census Bureau’s Construction Statistics.


2. Digital Marketing Strategies for Roofing Leads

Search Engine Optimization (SEO) for Roofers

SEO is a powerful tool for generating organic roofing leads by ranking higher on Google for relevant keywords. Here’s how to optimize effectively:

  • Create service-location pages to rank in specific areas.
  • Target local SEO with Google My Business optimization.
  • Perform keyword research on terms like roofing leads, roofing contractors near me, and best roofing companies.
  • Develop content around user intent, answering questions potential clients have.
  • Build high-quality backlinks from authoritative sites.

For more details on Google’s best SEO practices, refer to the Google Search Central SEO Starter Guide.

How 7ten Digital Marketing Implements Proven SEO Tactics for Roofers

At 7ten Digital Marketing, we specialize in SEO strategies for contractors that drive results. Our SEO for General Contractors page offers insights into optimizing websites for higher rankings and better lead conversion.


Pay-Per-Click (PPC) Advertising for Roofing Leads

PPC advertising enables roofing businesses to capture high-intent leads quickly. To maximize ROI, it’s crucial to:

  1. Run highly targeted Google Ads campaigns for local roofing services.
  2. Implement Local Service Ads to appear at the top of search results.
  3. Optimize ad copy and landing pages to improve conversions.
  4. Monitor cost-per-click (CPC) vs. conversion rates to avoid wasted ad spend.

For expert PPC management, check out PPC for Contractors.

How 7ten Digital Marketing Maximizes PPC Performance for Roofers

We manage data-driven PPC campaigns that minimize ad waste and maximize lead quality and conversions. If you’re looking to enhance your paid advertising strategy, our Google Ads for Construction Business guide provides actionable insights.

For official guidance on Google Ads, visit Google Ads Help.


Social Media Marketing for Roofers

Leveraging social media can help roofing companies build trust and engage potential customers. The most effective strategies include:

  • Posting project showcases to highlight craftsmanship.
  • Running targeted ad campaigns on Facebook and Instagram.
  • Encouraging customer engagement through Q&A sessions.
  • Using video marketing, including customer testimonials.

To stay updated on social media trends, check out Meta for Business for Facebook and Instagram advertising insights.


Content Marketing for Roofing Companies

A strong content strategy helps position a roofing business as an industry leader. Here’s how to leverage content marketing:

  • Write blog posts answering common questions (How do I choose a roofing contractor?).
  • Create downloadable guides on roofing maintenance and repair.
  • Use infographics and videos for higher engagement.
  • Repurpose content across multiple platforms (website, social media, email newsletters).

For professional content marketing strategies, visit our Digital Marketing for Roofers page.


3. Leveraging Online Lead Generation Platforms

Evaluating Roofing Lead Generation Services

Many roofing businesses consider lead generation services, but not all platforms are worth the investment. Here’s an overview:

Lead Generation PlatformProsCons
Angi LeadsHigh visibility, large customer baseLeads shared among multiple contractors
ThumbtackAffordable, location-based leadsNot always high-intent customers
HouzzGreat for high-end roofing projectsExpensive listing fees

Learn more about the Pros and Cons of Angi’s List to determine if it’s a good fit for your business.

For tips on scam prevention and online marketing regulations, refer to the Federal Trade Commission’s Advertising and Marketing Guide.

Why Roofing Businesses Choose 7ten Digital Marketing:

  • SEO delivers the highest ROI – We specialize in SEO for Roofers.
  • PPC drives high-intent leads – Our PPC for Roofers campaigns convert effectively.
  • Local SEO dominates search rankings – We optimize Google Business Profiles.
  • We outperform paid lead services – No more competing for shared leads!

🚀 Looking to generate more roofing leads? Contact 7ten Digital Marketing for a custom lead strategy that delivers results.


Takeaways

Generating roofing leads requires a multi-faceted approach blending SEO, PPC, social media, and traditional marketing strategies. At 7ten Digital Marketing, we specialize in crafting high-converting digital marketing campaigns for roofing businesses, helping them dominate their local markets and maximize ROI.

For OSHA roofing safety guidelines, visit the Occupational Safety and Health Administration (OSHA) to ensure compliance while working on-site.

Need more roofing leads? Contact 7ten Digital Marketing today for a customized strategy tailored to your roofing business!

5. Purchasing Roofing Leads: What You Need to Know

While organic lead generation is the ideal long-term strategy, some roofing businesses consider purchasing roofing leads to get a quicker influx of potential customers. However, buying leads comes with both advantages and disadvantages that businesses must carefully evaluate.

roof lead generation

Pros and Cons of Buying Roofing Leads

When purchasing roofing leads, companies typically have two options: exclusive leads (only sold to one contractor) and shared leads (sold to multiple businesses). Understanding the key differences between these models is crucial.

Lead TypeProsCons
Exclusive LeadsHigher conversion rates, less competition, premium qualityMore expensive, limited quantity
Shared LeadsMore affordable, higher volumeIncreased competition, lower close rate

For an in-depth breakdown of lead generation and whether platforms like Angi or Thumbtack are worth the investment, check out Thumbtack vs. TaskRabbit or Angi Ads vs. Angi Leads.

Top Roofing Lead Generation Companies

Several companies offer roofing lead generation services, but choosing the right provider depends on budget, location, and target audience. Before purchasing, consider the provider’s reputation and pricing model.

For expert insights into lead generation for roofing businesses, explore Roofing Lead Generation.

How to Avoid Lead Scams and Low-Quality Lead Providers

The roofing industry is rife with lead generation scams, making it essential to identify red flags when purchasing leads.

Red Flags to Watch For:

  • Guaranteed high-close rate – No lead provider can promise guaranteed conversions.
  • Lack of customer reviews – Check platforms like BBB or Trustpilot.
  • No refund policy – Legitimate companies will refund invalid or fake leads.

For a better long-term solution, consider SEO for Roofers to generate leads organically and reduce reliance on paid lead providers.


6. Optimizing Your Roofing Website for Lead Conversion

A high-performing website isn’t just about looking good—it’s a 24/7 sales tool that should attract, engage, and convert visitors into leads.

The Role of Website Design in Lead Generation

  • Mobile-first design – Over 60% of roofing searches come from mobile devices.
  • Fast page speed – Sites that load in under three seconds have higher conversion rates.
  • Clear navigation – Users should easily find services, contact pages, and reviews.

For a roofing website that converts, check out Web Design for Roofers.

Creating High-Converting Landing Pages

To maximize lead generation, every roofing website should have dedicated landing pages with strong CTAs and persuasive elements.

High-Converting Elements:

  • Trust signals – Display licenses, certifications, and awards.
  • Customer testimonials – Show social proof to build credibility.
  • CTA buttons above the fold – Encourage immediate action.

For expert guidance on conversion-focused website design, visit Web Design for Contractors.

Leveraging Customer Reviews and Testimonials

  • 92% of customers read online reviews before making a decision.
  • Encourage satisfied customers to leave reviews on Google My Business.
  • Respond to all reviews—positive and negative—to show engagement.

Discover how SEO for Home Services can improve your online presence and drive more traffic.


7. CRM and Lead Management for Roofers

The Importance of a CRM for Roofing Businesses

A Customer Relationship Management (CRM) system helps roofing businesses track, manage, and follow up with leads efficiently.

Key Benefits of Using a CRM:

  • Automates lead follow-ups to prevent lost opportunities.
  • Organizes customer data for better engagement.
  • Tracks conversion rates to measure marketing success.

Best CRM Tools for Roofing Contractors

CRM SoftwareFeaturesBest For
HubSpotFree basic plan, marketing automationSmall to mid-size businesses
SalesforceCustom workflows, scalabilityLarge enterprises
JobNimbusRoofing-specific CRM, project trackingRoofing businesses

For a full lead management solution, explore Digital Marketing for Roofers.


8. Email Marketing Campaigns for Roofing Leads

Building and Segmenting an Email List

Segmenting your email list ensures that subscribers receive relevant messages based on their stage in the buyer’s journey.

Segmentation Examples:

  • Cold leads → Receive educational content.
  • Warm leads → Get promotional offers.
  • Past customers → Encourage repeat business with discounts.

For expert email automation strategies, see Marketing for Contractors.


9. Advanced Roofing Lead Strategies

Local SEO for Roofing Leads

  • Optimize Google My Business with accurate service areas.
  • Use geo-targeted keywords for better local rankings.

For an advanced Local SEO Strategy, check out Building Local SEO Outside Your Core Location.

AI and Automation in Lead Generation

  • AI chatbots – Instantly engage website visitors.
  • Automated email sequences – Keep leads warm.

Strategic Partnerships and Networking

  • Partner with home inspectors and real estate agents for referrals.
  • Attend home improvement expos to increase visibility.

Seasonal Roofing Lead Strategies

  • Storm damage marketing during peak seasons.
  • Winterization promotions in colder regions.

For lead generation solutions tailored to home builders and contractors, explore Digital Marketing for Home Builders.


10. Final Takeaways

The Importance of a Multi-Channel Lead Generation Strategy

A roofing business should never rely on a single lead source. The most successful companies use a blend of:

  • SEO & PPC advertising
  • Social media engagement
  • Referral & direct marketing

How 7ten Digital Marketing Can Help Your Roofing Business Grow

At 7ten Digital Marketing, we help roofing companies increase high-quality leads through SEO, PPC, and conversion-optimized websites.

🚀 Need more roofing leads? Contact 7ten Digital Marketing today for a customized strategy tailored to your business.

why do some leads cost more than others
Jake Bahr Director of Web Experience

Jake Bahr Director, Web Experience

Jacob is the Director of Web Experience at 7Ten Marketing, where he’s dedicated to bringing businesses’ visions and services to life through high-performing websites and strategic digital solutions. With a deep foundation in SEO & Web Design, Jacob’s work goes beyond aesthetics—he builds sites that look great and are optimized to rank, drive meaningful results, and resonate well with online customers.

Jacob’s expertise in SEO & Digital Marketing gives him an edge, enabling him to design sites that are both visually appealing and strategically built to gain visibility, increase traffic, and convert visitors into customers. His marketing contributions extend beyond web design, helping businesses achieve growth through tailored digital strategies that align with their goals.

Read More About Jake

Related Posts

Construction
Home Services
Uncategorized
February 2, 2025

Procore vs. Buildertrend: A Complete Comparison

Written byJohn Brewster

Learn More
Construction
Home Services
Uncategorized
February 2, 2025

JobTread vs. Buildertrend – Choose The Right Option For You

Written byJohn Brewster

Learn More