The secret to roofing lead generation is simply Google Ads. Although you may have tried Google Ads in the past and had no luck, We guarantee you that the fastest, easiest, and most effective way to generate more roofing leads today is through a well-set-up traditional or Local Google Ads Campaign.
Keep reading to see how to implement this strategy for your roofing business and start generating new roofing leads within a week.
How To Set Up Traditional Google Ads For Roofing
For preparation, all you need to do is set up a Google Ads account; once this is done, follow these steps exactly.
Choosing A Landing Page
Every Google Ads campaign needs a destination for users to land on after clicking your ad. If you have a website, this should be a custom landing page designed specifically to convert visitors into customers, tailored to the ad’s message.
If you don’t have a website, you can direct traffic to your Google Business Profile instead. This allows potential customers to find your contact information, read reviews, and get directions, helping to turn clicks into business opportunities.
Building A Landing Page
A good landing page is designed to convert visitors into leads or customers by being clear, focused, and user-friendly. Here’s what it should include:
- Compelling Headline: A clear, attention-grabbing headline that immediately conveys the value of your offer.
- Strong Call to Action (CTA): Prominent, easy-to-find CTA buttons that guide users to take the next step, like “Get a Free Quote” or “Contact Us Today.”
- Relevant Content: Concise, persuasive text that aligns with the ad’s message, emphasizing benefits and addressing customer pain points.
- Visual Appeal: High-quality images or videos that support your message and enhance the page’s aesthetics.
- Trust Signals: Testimonials, reviews, certifications, or awards that build credibility and reassure visitors of your expertise.
- Minimal Distractions: A clean layout with minimal navigation options to keep the focus on conversion.
- Mobile Optimization: Ensuring the page is responsive and easy to navigate on all devices.
By incorporating these elements, a landing page can effectively turn clicks into conversions, maximizing the return on your Google Ads campaign.
If you are interested in learning more about building a landing page, here is an article from Wix for building a conversion rate-optimized landing page in under an hour!
Select Your Roofing Keywords
For selecting your roofing keywords, keep it simple. Most campaigns only need 5-10 keywords to perform well, anything extra is unnecessary.
Here is an example of what keywords a residential roofing company in Baltimore, Maryland, would select for its Google Ads campaign.
Ad Keywords:
- Roofing Near Me
- Roofing Contractors
- Roofer In Baltimore
- Roof Replacement
- Roof Installation Near Me
- Residential Roofing
Make sure these keywords are set to “Broad Match”, this will allow Google to pull in clicks from customers with similar searches.
Setting Your Geo-Targeting
Simply set your geo-targeting to your service area. Some roofing companies select specific zip codes based on household income or other factors, this is effective at making sure your ads are only seen by those who can afford your services.
Building Your Ad Copy
Once again, keep your ad copy simple headlines and descriptions like the ones below will work perfectly.
Ad Headlines:
- Top Rated Roofer In Baltimore
- Expert Roofing Services
- Metal, Tile, Asphalt, and Slate Roofing
- [Name Of Roofing Company]
- Residential Roofing
- Your Local Roofing Experts
Ad Descriptions:
Trust our skilled team to provide top-quality roofing services in Baltimore. From repairs to full replacements, we ensure your roof is built to last. Call today for a free estimate!
Need a roof that stands the test of time? Our experienced roofers in Baltimore specialize in everything from asphalt shingles to metal roofing. Get a quote today and secure your home’s future!
Protect your investment with our affordable roofing services in Baltimore. Whether it’s a small repair or a complete roof replacement, we’ve got you covered. Schedule a consultation today!
Additional Ad Assets
Make sure to add available ad assets to your ad group. We recommend that you ad these items for the best results.
Pictures: Adding pictures to your campaign will show potential customers that you’re a real company, provide social proof, and increase click-through rates.
Phone Number: Adding a phone number to your ad group insures that customers are able to easily call you right from your ad.
Business Logo: Having your logo appear in search results improves click through rates and makes your business appear more legitimate.
Sitelinks (if you have a website): Having four site links on your ad copy will improve your click through rates and take up more room on the search results. These sitelinks can be linked to your about page, portfolio page, contact page, pricing or whatever you’d like.
Setting Your Ad Budget
We recommend starting your ad budget at around $1,500 a month. This will give the system enough money and time to learn who your ideal customers are and bid for them. Assuming your cost per lead is $100, a budget of $1,500 a month should result in 15 new leads.
Setting Up Conversion Events
Setting up conversion events is crucial for tracking the effectiveness of your marketing campaigns and understanding customer actions on your website.
To set up conversion events, start by identifying key actions that reflect your business goals, such as form submissions, phone calls, or purchases.
Then, use tools like Google Analytics or Google Ads to create and track these events. Properly configured conversion tracking allows you to measure the success of your ads, optimize your campaigns, and ultimately drive more valuable leads for your roofing business.
To learn more about how to set up conversion tracking, see this helpful resource from Google themselves!
How To Set Up Local Service Ads For Roofing
Using Local Service Ads offers several advantages for your roofing business. They ensure top-of-the-page visibility in Google search results, increasing your chances of being noticed by potential customers. Additionally, you can rate the quality of leads, paying only for those that are relevant and valuable to your business, with the option to request a refund for poor leads. The setup process is simple only requiring a Google Business Profile, making it easy to start generating quality leads quickly without needing advanced technical expertise.
Create or Verify Your Google Business Profile
Ensure your business information is accurate, including your service area, contact details, and business hours.
Provide Required Documents
Submit proof of business insurance and, if required, complete background checks for business owners and employees.
Geo-Targeting
Specify the geographic area you want to target, focusing on locations where your roofing services are offered.
Set Your Budget and Bidding
Determine your budget and bid per lead, keeping in mind that LSAs charge on a per-lead basis.
Manage Leads
Rate the quality of leads and request refunds for poor leads, such as those outside your service area or for unrelated services.
Optimizing Your Google My Business To Get More Roofing Leads
Optimizing your Google My Business (GMB) profile is crucial for attracting more roofing leads. Start by ensuring all your business information is accurate and up-to-date, including your address, contact details, and service areas. Regularly post updates, offers, and photos of your work to keep your profile active and engaging. Encourage satisfied customers to leave reviews, as positive ratings can significantly boost your credibility and visibility.
Acquiring more reviews is the most effective way to boost your Google My Business profile rankings. Positive reviews not only enhance your reputation but also signal to Google that your business is trustworthy and popular. This can lead to higher rankings in local search results, making it easier for potential customers to find your roofing services. Actively encouraging satisfied customers to leave reviews can significantly improve your visibility and attract more leads.
Takeaway
Google Ads and Local Service Ads are the fastest and most effective methods to generate more roofing leads. These platforms place your business at the top of search results, ensuring maximum visibility when potential customers are searching for roofing services. By leveraging these ads, you can quickly attract targeted traffic, convert clicks into leads, and scale your business efficiently. Whether you choose Google Ads for broader targeting or Local Service Ads for a more local focus, both options offer immediate and impactful lead generation.
Google Ads and Local Service Ads are the quickest and most effective ways to generate roofing leads by placing your business at the top of search results. If you’re ready to boost your lead generation and grow your roofing business, talk to 7ten today. We can help you implement this powerful system and start seeing results quickly. Contact us to get started!
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