Our simple, three-part marketing for roofers strategy is proven to drive more leads, rank you higher in Google, and add more dollars to your bottom line.
Our roofer marketing strategy is simple and straightforward, making it easy for your business to implement.
Keep reading to see the best strategy for marketing your roofing business in 2024.
The Three-Step Marketing Strategy for Roofers
- Have a Beautiful Website
- Dominate Google
- Use Social Proof
While this approach may seem straightforward, it’s the exact method that has yielded impressive results for construction-related businesses. Let’s dive into each step in detail.
Have a Beautiful Roofing Website
Your website is often the first impression potential customers have of your roofing business, making it a crucial tool in establishing credibility and attracting clients. To make a strong impact, your website should be visually appealing and professional, reflecting the quality of your services.
A clean, modern design that highlights your brand’s identity can set you apart from competitors. Additionally, in today’s digital landscape, mobile responsiveness is essential.
With more people browsing on their smartphones, ensuring that your website is accessible and user-friendly on all devices is key to capturing a wider audience.
Ease of navigation is another critical factor. Visitors should be able to find the information they need quickly and effortlessly, whether they are looking for specific services, past projects, or contact details.
A well-structured layout with clear menus and call-to-action buttons can significantly enhance the user experience. Furthermore, a fast-loading website is non-negotiable; slow pages can frustrate users and lead to high bounce rates, causing potential customers to look elsewhere.
Your website should also be informative, showcasing your expertise in the roofing industry. Include detailed descriptions of the services you offer, along with examples of past projects that highlight your skills and experience. High-quality images of your work can provide potential customers with a visual representation of what they can expect when hiring your company.
Dominate Google For Roofing
Search Engine Optimization (SEO) is crucial for roofing businesses. Focus on two main components:
Quality Content Centered Around Roofing
Develop a content strategy that addresses different stages of the customer journey:
- Educational blog posts about roofing materials and techniques
- Roofing trend articles
- Cost breakdowns for various roofing projects
- Ebooks or white papers on roof maintenance
- Detailed case studies of successful roofing projects
- Client testimonials
- Pricing guides for different roofing services
- Portfolios of past projects
- Location-based service pages (e.g., “Roofing Services in [City/State]”)
- Free roof inspection offers
- Personalized roofing proposals
- Limited-time discounts on roofing services
Link Acquisition
Building high-quality backlinks is a vital strategy for boosting your website’s authority and improving its search engine ranking.
One effective way to achieve this is by listing your business in local directories.
These platforms not only increase your online visibility within your community but also enhance your website’s credibility through authoritative, location-specific backlinks.
Similarly, joining roofing industry associations and getting your website linked from their directories or member pages can further establish your business as a trusted professional within the industry.
Another powerful method to generate quality backlinks is by engaging in guest posting on reputable home improvement blogs.
By providing valuable content on these platforms, you can position your business as an expert in the field while also gaining backlinks from sites that are relevant to your niche.
These contextual links are particularly valuable because they are associated with content that your potential customers are already interested in.
Additionally, forming partnerships with complementary businesses, such as general contractors or real estate agents, can open up opportunities for mutual backlinking.
These relationships not only provide a way to share customer referrals but also allow you to link to each other’s websites, thereby boosting both parties’ online authority.
By focusing on these strategies, you can build a robust network of high-quality backlinks that drives traffic, improves SEO, and ultimately contributes to the growth of your roofing business.
Marketing For Roofers Through Google Ads
Google Ads is an excellent tool for driving immediate traffic to your website, especially when you want to see quick results. By utilizing Google Ads, you can create highly targeted campaigns that focus on specific geographic areas, ensuring that your ads are shown to potential customers within your service region. This geo-targeted approach allows you to reach the right audience—those who are most likely to need your services—without wasting your ad budget on irrelevant clicks.
When paired with a well-designed landing page, Google Ads becomes even more powerful. A landing page that is visually appealing, easy to navigate, and clearly communicates your value proposition can significantly increase your chances of converting visitors into leads. By directing geo-targeted traffic to a landing page optimized for conversions, you can capture the interest of potential customers, encourage them to take action, and ultimately generate a steady stream of qualified leads for your business. With the right strategy, Google Ads can quickly become a key driver of growth for your online presence.
Local Service Ads For Roofers
Local Service Ads (LSAs) are an incredibly effective tool for roofing companies looking to connect with potential customers in their local area. Unlike traditional Google Ads, which focus on keyword bidding, LSAs are specifically designed for service-based businesses like roofing. These ads appear at the very top of Google search results, even above regular pay-per-click ads, ensuring maximum visibility to users searching for roofing services in your locality.
One of the biggest advantages of LSAs when it comes to marketing for roofing companies is the pay-per-lead model. Rather than paying for every click on your ad, you only pay when a potential customer directly contacts you through the ad, making it a highly cost-effective way to generate quality leads. LSAs allow your roofing business to highlight key information such as customer ratings, reviews, business hours, and the specific roofing services you offer—all directly within the ad. This transparency helps build trust with potential customers, increasing the likelihood that they will choose your roofing company over competitors.
To use LSAs, your roofing business must go through a verification process, which includes checks on your licensing, insurance, and other credentials. Successfully completing this process earns your business a “Google Guaranteed” badge, a mark of trust that reassures potential customers they are working with a reputable and verified roofing contractor.
Use Your Roofing Social Proof
Leveraging social proof is a powerful strategy for building trust and credibility in the roofing industry, ultimately leading to higher conversion rates. Statistics consistently show that social proof can significantly impact consumer behavior and purchasing decisions:
Customer Reviews
Customer reviews and testimonials are among the most effective forms of social proof. According to a survey by BrightLocal, 87% of consumers read online reviews for local businesses before making a purchase decision.
Furthermore, 79% of consumers trust online reviews as much as personal recommendations from friends or family. For roofing businesses, prominently displaying positive customer reviews and testimonials on your website can be a game-changer.
The impact of reviews on conversion rates is substantial. A study by Spiegel Research Center found that displaying reviews can increase conversion rates by 270%. For higher-priced items, which would include many roofing services, this impact is even more pronounced, with conversion rates increasing by 380%.
Industry Recognition
Awards, certifications, and industry affiliations also play a crucial role in establishing credibility. A study by TrustPilot revealed that 48% of consumers consider trust badges and certifications when deciding to trust a brand. For roofing businesses, displaying certifications from organizations like the National Roofing Contractors Association (NRCA) or local building associations can significantly boost credibility.
Visual Social Proof
Visual social proof, such as before-and-after photos of roofing projects shared on social media, can be particularly effective. According to HubSpot, posts with images produce 650% higher engagement than text-only posts. For roofing businesses, regularly sharing high-quality images of completed projects can showcase your expertise and attract potential customers.
Case Studies
Case studies are another powerful form of social proof. While specific statistics on case study effectiveness in the roofing industry are limited, research across various B2B sectors shows that 78% of buyers use case studies when researching purchases. Detailed case studies of challenging roofing jobs can demonstrate your problem-solving skills and expertise to potential clients.
Social Proof Impact On Conversion Rates
The overall impact of social proof on conversion rates is significant. A study by Vendasta found that businesses with positive social proof saw conversion rates increase by up to 400%. For roofing businesses, this could translate to a substantial increase in leads and sales.
By strategically implementing these various forms of social proof – customer reviews, awards and certifications, visual content, and case studies – roofing businesses can build a strong foundation of trust and credibility. This not only helps in attracting new customers but also in converting leads into paying clients, ultimately driving business growth and success in the competitive roofing market.
Have a Face to Your Roofing Company
Transparency is essential for building trust in the roofing industry, and your website plays a key role in achieving this. Start with an “About Us” page that introduces your team, including bios of key members highlighting their experience and qualifications. Professional photos add a personal touch, making your business more approachable. Additionally, sharing your company’s mission and values helps potential customers connect with your purpose and integrity. By showcasing the people behind the business and what your company stands for, you foster trust and credibility with potential clients.
Implementing Your Roofing Marketing Strategy
Partnering with 7ten is the quickest and most cost-effective way to elevate your roofing marketing. With our expertise and targeted strategies, we streamline the process, helping you reach more customers and boost your brand without breaking the bank.
Whether you’re looking to increase leads, enhance your online presence, or stand out in a competitive market, 7ten delivers results efficiently and affordably, making us the smart choice for roofing professionals aiming for rapid growth.
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