How Does Angi Leads Work for Contractors: A Guide by 7ten

In the digital era, lead generation has become an essential tool for contractors and service professionals. One of the most recognized platforms offering this service is Angi Leads (formerly known as HomeAdvisor Pro), a pay-per-lead service that connects homeowners with contractors. 

Angi Leads is a lead generation platform designed to help service professionals, such as contractors, landscapers, plumbers, and electricians, connect with potential customers. Angi Leads helps businesses find job opportunities by sending them leads—individuals who are actively looking for the services they provide. The platform relies on a pay-per-lead model, which means contractors pay a fee for each lead they receive.

The Process

1. Customers submit a project request: Homeowners visit the Angi website and fill out a form detailing their project requirements. This can range from home improvement tasks like kitchen remodeling to more specific services like window cleaning or plumbing repairs.
2. Lead matching: Based on the customer’s project description, Angi matches them with local service providers who specialize in that type of work. The service professionals who fit the criteria are notified of the lead.
3. Lead acceptance: Contractors receive the lead and decide whether to pursue it. They can contact the potential client directly to discuss the project further.

The Cost Structure of Angi Leads

Angi Leads operates on a pay-per-lead model, meaning contractors are charged for each lead they receive. The cost per lead varies depending on several factors, including the type of service being requested and the competitiveness of the local market.

• Lead prices can range from $15 to $85+ per lead.
• The cost tends to be higher in more competitive industries or geographic areas.
• There is no long-term contract requirement, offering flexibility to contractors who want to test the service or adjust their budget month-to-month.

Contractors have the option to customize their service area and the type of leads they want to receive, giving them control over where their advertising dollars are spent.

For businesses operating in competitive markets, the return on investment (ROI) can vary, as multiple contractors often receive the same lead. This means that contractors must work quickly and efficiently to secure the customer’s business.

Types of Leads on Angi

Angi Leads offers two primary lead types for contractors:

1. Automated Leads: These are automatically sent to contractors based on their service profile and location. Contractors are notified of the project and can contact the customer immediately. These leads are charged as soon as they are delivered.
2. Opportunity Leads: This type allows contractors to review project details before deciding whether to accept the lead. Opportunity leads include features like:
   • Instant Connect: A feature that allows contractors to connect with the homeowner immediately via phone.
   • Job Opportunities: Contractors are given more details about the project, including the scope of work and the customer’s budget, allowing them to decide if the project is worth pursuing.

For opportunity leads, contractors are only charged if they choose to accept the lead, offering more control over their marketing spend. This can be a great option for contractors who want to be selective about the jobs they take on. Click here to understand why some leads cost more than others. 

Features for Contractors on Angi Leads

When contractors sign up for Angi Leads, they receive a range of features that help them manage their business and leads more effectively. These include:

• Personalized online profile: Contractors can create a detailed profile that highlights their expertise, showcases past projects, and collects customer reviews. This profile is crucial for building trust with potential clients and standing out from competitors.
• Lead management tools: Angi offers tools to help contractors track and organize leads, making it easier to follow up with potential customers and keep their pipeline organized.
• Advertising options: In addition to pay-per-lead, contractors can also opt for pay-per-click advertising. This allows them to promote their services directly on the Angi platform and target customers based on specific search criteria.

The Benefits of Angi Leads for Contractors

For many contractors, Angi Leads offers several significant benefits, particularly in terms of increasing visibility and generating business opportunities:

1. Access to targeted leads: Angi connects contractors with customers who are actively searching for their services, ensuring that leads are relevant and likely to convert into paid projects.
2. Enhanced online reputation: Contractors can build a strong online presence through customer reviews, which are prominently displayed on their profile. Positive reviews can help attract more leads and give potential customers confidence in their services.
3. Potential for increased revenue: With more leads coming in, contractors have the potential to take on more jobs and increase their revenue. This is especially true for businesses that operate in high-demand service categories or areas.

Considerations Before Using Angi Leads

While Angi Leads can provide valuable opportunities, contractors should weigh some of the potential drawbacks:

• Cost of leads: In highly competitive markets, the cost of leads can be steep, cutting into profit margins if not managed carefully. Contractors should be mindful of their budget and lead costs to ensure they are receiving a positive ROI.
• Competition: Multiple contractors often receive the same lead, leading to competition for the customer’s attention. Contractors need to respond quickly and offer competitive pricing or service packages to win the job.
• Lead quality: Contractors have limited control over the quality of leads they receive. Some leads may not convert into paying customers, resulting in wasted marketing spend. It’s important to monitor lead quality closely and make adjustments as needed.

How 7ten Digital Marketing Can Help Contractors Maximize Their Angi Leads Investment

At 7ten Digital Marketing, we understand the challenges contractors face when it comes to lead generation. To help businesses get the most out of Angi Leads, we offer tailored digital marketing strategies designed to boost your lead conversion rates, improve your online reputation, and optimize your budget.

By partnering with 7ten Digital Marketing, contractors can take a strategic approach to lead generation and achieve sustainable business growth. Contact us today to get started!