Google Ads for Residential Remodelers: The Ultimate Guide to Success

Residential remodeling is a competitive industry. Homeowners are increasingly turning to online searches to find reliable remodelers, making it essential for businesses to have a strong online presence. One of the most effective ways to connect with potential clients is through Google Ads, a powerful platform that puts your services in front of homeowners actively seeking remodeling solutions. In this guide, we’ll explore how residential remodelers can leverage Google Ads to grow their business, stand out in search results, and maximize their marketing ROI.

Why Google Ads Matter for Residential Remodelers

Google Ads allows remodelers to reach homeowners precisely when they’re ready to hire. By targeting specific keywords like “kitchen remodelers near me” or “home renovation services,” you can attract high-intent leads who are actively searching for your expertise.

A well-executed Google Ads campaign can:

• Increase Visibility: Appear at the top of search results, making your business more visible than competitors relying solely on organic traffic.
• Drive Qualified Traffic: Bring potential clients to your website who are likely to convert because they’re actively looking for remodeling services.
• Deliver Measurable ROI: With advanced tracking tools, you can measure which campaigns bring the most leads and adjust accordingly.

For an in-depth look at the power of Google Ads in remodeling, explore this complete guide to marketing for remodelers.

Crafting a Winning Google Ads Strategy for Remodelers

1. Choose the Right Keywords

The foundation of any successful Google Ads campaign is keyword research. Focus on high-intent keywords that match your services, such as:

• “Home addition contractors near me”
• “Bathroom remodeling experts”
• “Affordable kitchen renovation services”

Using tools like Google Keyword Planner, identify search terms that homeowners in your target location frequently use. Avoid broad terms like “home improvement,” which may attract unqualified traffic.

For a more targeted approach, learn from strategies outlined in Google Ads for kitchen remodelers.

2. Use Location Targeting

Residential remodeling is inherently local. Ensure your Google Ads campaigns are geo-targeted to focus on your service area. For example, if you specialize in remodeling homes in Baltimore, Maryland, your ads should only appear to users in that region. This reduces wasted ad spend on irrelevant clicks.

3. Optimize Ad Copy and Extensions

Your ad copy should grab attention, highlight your unique value, and include a clear call to action (CTA). For example:

• Headline: “Transform Your Home with Expert Remodeling Services”
• Description: “Trusted remodelers specializing in kitchens, bathrooms, and home additions. Call today for a free quote!”
• CTA: “Get Your Free Estimate Now!”

Additionally, use ad extensions to provide more information, such as:

• Sitelink Extensions: Link to pages like “Portfolio” or “Contact Us.”
• Call Extensions: Include your phone number for immediate contact.
• Location Extensions: Display your business address to reinforce your local presence.

Maximizing Google Ads ROI for Remodelers

Determine how much you’re willing to spend on Google Ads monthly. Start small and scale up once you see results. The average cost-per-click (CPC) for remodeling-related keywords varies by location but typically ranges from $2 to $8. A $1,000 monthly budget can yield significant traffic when optimized properly.

Measuring the performance of your Google Ads campaigns is essential. Focus on these key metrics:

• Click-Through Rate (CTR): Indicates how compelling your ads are.
• Conversion Rate: Tracks the percentage of clicks that turn into leads.
• Cost Per Lead (CPL): Helps determine the efficiency of your ad spend.
• Impression Share: Shows how often your ad appears compared to competitors.

For a deeper dive into metrics, review this article on important metrics builders need to track.

Not every homeowner who visits your website will convert immediately. Remarketing ads allow you to re-engage users who previously interacted with your site. For example, if someone visited your “Kitchen Remodeling Services” page but didn’t fill out the contact form, a remarketing ad can remind them of your services and encourage them to return.

Avoiding Common Google Ads Mistakes

Even experienced remodelers can make mistakes when managing Google Ads campaigns. Here are a few pitfalls to avoid:

• Neglecting Negative Keywords: Use negative keywords to exclude irrelevant searches, such as “DIY remodeling tips.”
• Overlooking Mobile Optimization: Ensure your ads and landing pages are mobile-friendly, as many homeowners search on their phones.
• Failing to A/B Test Ads: Continuously test different headlines, descriptions, and CTAs to find the most effective combinations.

Partnering with 7ten Digital Marketing for Your Google Ads Needs

Managing Google Ads campaigns can be time-consuming and complex. That’s where 7ten Digital Marketing comes in. As specialists in digital marketing for residential remodelers, we understand the unique challenges of your industry. 

If you’re ready to attract more homeowners, generate quality leads, and grow your remodeling business, let us help. Contact 7ten Digital Marketing today to schedule a consultation. Together, we’ll build a strategy that takes your Google Ads campaigns to the next level.