PPC (or pay-per-click) marketing is an efficient and affordable way to drive traffic and bring in new customers.
PPC (or pay-per-click) marketing is a form of paid advertising where you only pay when someone interacts with your ad. PPC is most often offered through search engines and some social media sites.
Ads are displayed to potential customers depending on the keywords they use for a search, so your ads are finely targeted at audiences that are most likely to interact, and therefore generate conversions. You know those ads that appear at the top of a Google search that look like results? Those are PPC ads, and Google Ads are one of the most common examples of them.
PPC ads can be intimidating, but 7ten Digital Marketing will work with you to get the most ROI out of your campaigns.
PPC ads, especially Google ads, can have an incredible reach as they are usually displayed across multiple sites (depending on the type of ad you choose). But to get the best results, you want to make sure they are very focused on your particular audience.
Here are some guidelines we follow.
We work closely with you to understand your target demographic.
What type of clients does your practice usually serve? Are you trying to reach older people, or younger people? In what area? Men or women?
Knowing your audience will help us choose the the right ad messaging to truly connect with your ideal customer.
The keywords we use for your campaign will determine if they appear on searches.
Most firms pick hundreds of keywords in an attempt to throw everything at the wall and see what sticks. This is bad practice and leads to wasted ad spend and even worse, wasted time.
At 7ten, our experts methodically pick the best keywords to maximize your reach, and minimize cost.
We can choose to reach as wide or as narrow an area as you like, but for the best results, we narrow your campaign to specific areas.
We can even target by city or zip, allowing us to exclude places you don’t need to reach.
Targeting by location enables us to place your service in front of people ready to buy. Saving you time and money.
Similar to how we can exclude locations, we can exclude certain keywords that aren’t relevant to your practice.
Ignored by most marketing firms, negative keywords can be very effective at increasing PPC campaign effectiveness.
We try at least three different campaigns when creating PPC ads in order to see what works best. By using different wording, different keywords, and different images we can narrow in on what works best. Remember, you only pay for clicks, so creating more ads costs you nothing!