PPC (or pay-per-click) marketing is an efficient and affordable way to drive traffic and bring in new customers.
PPC (or pay-per-click) marketing is a form of paid advertising where you only pay when someone interacts with your ad. PPC is most often offered through search engines and some social media sites. Ads are displayed to potential customers depending on the keywords they use for a search, so your ads are finely targeted at audiences that are most likely to interact, and therefore generate conversions. You know those ads that appear at the top of a Google search that look like results? Those are PPC ads, and Google Ads are one of the most common examples of them.
PPC ads can be intimidating, but 7ten Digital Marketing will work with you to get the most ROI out of your campaigns.
Because PPC ads are so specifically targeted they can be especially beneficial for healthcare, as people searching for healthcare information or locations often use very specific searches.
They’re a great way to get ahead of your competitors and bring exceptional value because you only pay when someone interacts, which already drastically increases the chance of conversions, and even if someone doesn’t click, they still see your ad!
PPC ads, especially Google ads, can have an incredible reach as they are usually displayed across multiple sites (depending on the type of ad you choose). But to get the best results, you want to make sure they are very focused on your particular audience.
Here are some tips:
Similar to how you can exclude locations, you can exclude certain keywords that aren’t relevant to your practice. Negative keywords can be very effective at increasing PPC campaign effectiveness.