Pay to Play Advertising on Google's Search Engine

PPC Management

PPC (or pay-per-click) marketing is an efficient and affordable way to drive traffic and bring in new customers.

What is PPC Marketing?

PPC (or pay-per-click) marketing is a form of paid advertising where you only pay when someone interacts with your ad. PPC is most often offered through search engines and some social media sites. Ads are displayed to potential customers depending on the keywords they use for a search, so your ads are finely targeted at audiences that are most likely to interact, and therefore generate conversions. You know those ads that appear at the top of a Google search that look like results? Those are PPC ads, and Google Ads are one of the most common examples of them.

PPC ads can be intimidating, but 7ten Digital Marketing will work with you to get the most ROI out of your campaigns.

PPC Marketing For Healthcare

Because PPC ads are so specifically targeted they can be especially beneficial for healthcare, as people searching for healthcare information or locations often use very specific searches. 

They’re a great way to get ahead of your competitors and bring exceptional value because you only pay when someone interacts, which already drastically increases the chance of conversions, and even if someone doesn’t click, they still see your ad!

How do I create successful PPC ads?

PPC ads, especially Google ads, can have an incredible reach as they are usually displayed across multiple sites (depending on the type of ad you choose). But to get the best results, you want to make sure they are very focused on your particular audience.

Here are some tips:

Tip #1

Determine your audience.

What type of patients does your practice usually serve? Are you trying to reach older people, or younger people? In what area? Men or women? Knowing your audience will let you choose the keywords that will make your campaign the most effective.

Tip #2

Choose keywords carefully.

The keywords you use for your campaign will determine if they appear on searches. There’s usually no limit to how many you can use, so include all of the ones that apply to your business that you can think of. Google offers a keyword generator that will make suggestions based on your business. Definitely use it!

Tip #3

Target by location.

You can choose to reach as wide or as narrow an area as you like, but for the best results, you should narrow your campaign to specific areas. You can even target by city or town, and you can exclude places you don’t need to reach.

Tip #4

Use Negative Keywords.

Similar to how you can exclude locations, you can exclude certain keywords that aren’t relevant to your practice. Negative keywords can be very effective at increasing PPC campaign effectiveness.

Tip #5

Try different things.

You should try at least three different campaigns when creating PPC ads in order to see what works best. Try different wording, different keywords, and different images. Remember, you only pay for clicks, so creating more ads costs you nothing!

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