Is Sampling Applied to Reports Before Segmentation?

Answer: False 

A common question you may come across well studying for the Google Analytics exam is if sampling is applied to reports before segmentation. This is False.


In Google Analytics, the program applies segments after it samples the property-level data, and after it applies filters, which can also reduce the number of sessions included in a sample.

This is done to refine the data and make it easier to understand from an analytics standpoint. If sampling was applied beforehand, the data analysis would be inconclusive and provide no meaningful data from a marketing stand point.

If you are interested in learning more about Google Analytics or are studying for an upcoming Google Analytics exam, stick around as we delve into the most commonly asked questions about GA preparedness.

Additionally, check out our recent post on matching the correct auto-bidding strategy to the related campaign goal and how the Performance Planner can serve your business.

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