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Sampling Applied to Reports First?

January 18, 2023
Matt Culloty
Posted by Written By Matt Culloty

Answer: False 

A common question you may come across while studying for the Google Analytics exam is whether sampling is applied to reports before segmentation. This is False.

Explanation:

In Google Analytics, the program applies segments after it samples the property-level data, and after it applies filters, which can also reduce the number of sessions included in a sample.

This is done to refine the data and make it easier to understand from an analytics standpoint. If sampling was applied beforehand, the data analysis would be inconclusive and provide no meaningful data from a marketing stand point.

If you are interested in learning more about Google Analytics or are studying for an upcoming Google Analytics exam, stick around as we delve into the most commonly asked questions about GA preparedness.

Additionally, check out our recent post on matching the correct auto-bidding strategy to the related campaign goal and how the Performance Planner can serve your business.

Matt Culloty Headshot

Matt Culloty VP, Growth & Partnerships

Matt is a web designer, developer, and inbound lead generation expert. His primary role at 7ten is consulting and sales. Matt has spoken on topics like local SEO, web design trends, and other emerging digital marketing tactics at conferences and associations like the Better Business Bureau.

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